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TRAINING: AUDIO/VIDEO/PICTURES ALUMNI ONLINE 'CONNECT & ENGAGE' MASTERCLASS
HOW TO USE AUDIO/VIDEO/PICTURES FOR YOUR ALUMNI NETWORK ASSOCIATION TO 'CONNECT & ENGAGE' FORMER PUPILS / GRADUATES
ABOUT THE AUDIO/VIDEO/PICTURES COMMUNICATIONS WORKSHOP TRAINING
 Audio (also known as "Podcasting"), Web Video (YouTube etc) and Pictures all have an important role to play in the engagement of existing and future alumni. Using multi-media effectively can make a huge difference to the depth of engagement and emotional connection with alumni members.
Don't miss this unique and timely opportunity to focus on the use of audio and video podcasting, web video and pictures as the democratisation of digital media and the success of podcasting, web video and photos online has made audio and video considerably cheaper, more flexible, more personal and more accessible for alumni network associations seeking to engage students, staff, parents and friends.
CUT TO THE CHASE FAST
 This web page explains the intensive 3 hour Audio/Video/Pictures Workshop content and programme in full. When you are ready to book please click on the link for booking information giving pricing, dates, timing, venues and secure online booking for one or more delegates.
Scroll down this page to read all about the Workshop or click on the sub-headings below to be taken to a particular section:
[READY TO BOOK? Please click here to go straight to the "BOOK HERE" section. AVAILABILITY - we currently have some availability on all dates.]
WHY AUDIO/VIDEO/PICTURES?
 The introduction of audio and video podcasting and digital photography and its huge popularity (amongst young people particularly) has created exciting new opportunities for communicating with existing and future alumni, staff, parents and friends.
Podcasting requires new thinking, new understanding and new approaches to the older more formal uses of audio and video traditionally employed by institutions in their alumni communications.
The combination of a number of factors has lead to 'the coming of age' for audio and video as an effective, affordable medium making podcasting an essential part of any alumni strategy, including:
- the popularity of the medium (the personal consumption of audio and video anywhere) first began with the portable radio and has been subsequently fueled by inventions such as the walkman, mobile phone and handheld gaming devices;
- the launch and availability of digital audio and video (MP3 etc) players, such as iPods, mobile phones and PDAs, enabling people to possess and consume high quality digitised media on handheld and other devices at their convenience;
- the parallel development of high quality, low cost audio and video recording and production/editing that can be used by anyone to produce programming;
- the invention of the Internet and the wide availability of fast broadband access (the distribution system).
 The potential is tremendous. People of all ages, but especially young people, have fully embraced this new way to consume and share audio and video, often downloading thousands of audio and video files and listening and watching online through websites such as YouTube, the BBC etc.
Audio and video podcasts and web video can be used in a wide range of situations to reach existing and future alumni, for example:
- for sharing old photographs, audio and video etc to engage alumni more effectively with the institution and each other,
- for communicating news and recent or proposed changes and developments at the School, College or University in a more personal and engaging way,
- for explaining fundraising initiatives,
- for reporting on planned initiatives, events, reunions etc of interest to alumni,
- for distributing news and information, including interviews with current students, current and former staff, alumni, prestigious visitors to the institution etc,
- for alumni to share information and attend "virtually" events,
- for sending good wishes (video Christmas cards etc).
Other advantages for alumni networks (and their respective Schools, Colleges & Universities) using podcasting, web video and pictures include:
- In a multi-media age with numerous calls for their attention, young people especially are attracted to new technologies and alternative sources of information that are packaged in formats they like, understand and use day to day;
- Alumni networks that use these technologies and communication channels creatively will stand out and successfully capture the interest of their alumni;
 Alumni network associations using audio and video gain credibility by demonstrating that they are actively participating in the media and information revolution currently underway;- The use of audio and video podcasting and web video can generate additional positive public relations for the alumni network;
- Audio and video can be a very effective way to convey the character and personality of an alumni network;
- Once downloaded audio and video podcast material provided by an alumni association is retained by the user and can be accessed and consumed anywhere at any time, many times;
- Audio and video production and digital photography is much cheaper than ever before with widely available technology and software, and the skills required to produce audio and video can even be self-taught;
- Unlike printed materials etc, audio and video podcasts and web video can be quickly and inexpensively updated and distributed centrally, with the added benefit of automated subscriber groups using online notifications and feeds (RSS etc);
- Many educational institutions already have in-house the necessary skills, technologies and other resources required to produce audio and video;
- The uptake of audio and video material can be easily measured and evaluated.
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WHY ATTEND THE AUDIO/VIDEO/PICTURES ALUMNI RELATIONS WORKSHOP?
We have created our 3 hour intensive alumnionline 'connect & engage' communications masterclass workshop to explain how to use Audio/Video/Pictures in an alumni development context and to help you exploit the techniques cost effectively, should you wish to do so.
We aim to explain Audio/Video/Pictures in terms you understand, in a language you know and a context that is relevant to your role and organisation.
By the end of the Audio/Video/Pictures workshop:
- You will know enough to brief colleagues about using Audio/Video/Pictures and to judge to what extent you may use each technique for your association.
- You will have enough information and knowhow to create an Audio/Video/Pictures strategy for your association.
- You will be equipped to initiate “in house” communications activity using Audio/Video/Pictures to improve communications with your alumni and engage them more effectively.
Information will be clearly presented in a non-technical way in a context relevant to those attending, using case studies and examples.
We have kept the Audio/Video/Pictures alumnionline Communications Masterclass Workshop price as low as possible, we are limiting the number of people attending and we are using a specialist Computer Training Centre to provide a high quality "hands on" training environment.
The price for attendance can be as low as £75+Vat (for "Early Bird" bookings) and includes:
- Your place on the Audio/Video/Pictures Alumni Relations Masterclass Workshop,
- Tea/Coffee and Pastry (AM) or Fruit (PM),
- A copy of our Audio/Video/Pictures 'Connect & Engage' Guide,
- Certificate of Attendance,
- Access to further materials, case studies and tips and techniques on our website (the normal cost of membership of the OMTAC Client Area is £195+Vat per year).
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WHO SHOULD ATTEND THE AUDIO/VIDEO/PICTURES WORKSHOP?
 The workshop will be of particular interest to:
- Alumni Secretaries
- Alumni Officers / Managers and Alumni Directors
- Alumni Representatives and Alumni Association Committee Members
- Fundraising Officers / Managers and Fundraising Directors
- Development Officers / Managers and Development Directors
- Senior School/College/University Management
- Head Teachers and Principals
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WHAT WILL BE COVERED IN THE AUDIO/VIDEO/PICTURES MASTERCLASS?
We will give tips and techniques for alumni associations large and small on how to use sound, video and pictures online:
- Techniques and equipment for taking, collating and producing audio, video and digital photographs
- Editing processes and techniques
- Storage and distribution of audio, video and digital photographic material
- Online resources and offline technologies
- Working on a budget - ways to minimise costs and maximise impact
- Etiquette and data protection issues
- Tracking and assessing impact
We will examine how member associations and networks, educational institutions, companies and organisations are already using audio, video and pictures successfully.
We will identify good practice, particularly member management and communications campaigns using audio, video and digital photographs that appear to be paying dividends.
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WHO WILL LEAD THE WORKSHOP?
The 'Audio/Video/Pictures Alumni Relations Masterclass Workshop' training will be will be lead by Matthew D'Arcy, Managing Director for OMTAC Ltd.
Matthew will draw on his broad experience of the worlds of Education, Alumni Networks, Social Networking, Professional Networking, Marketing and the Internet to present a relevant, informative and dynamic Workshop with useful, practical advice and examples from considerable research he and his team have undertaken on the use of Audio/Video/Pictures by networks, institutions, companies and organisations of all sizes.
Matthew has worked in a number of industry sectors, from website development to online marketing and ecommerce, from recruitment to hospitality and event management, from education to alumni membership services, from retail to consultancy services, from FMCG to brand development and distribution. Please click on the link for more about Matthew.
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AUDIO/VIDEO/PICTURES WORKSHOP INFORMATION - DATES & BOOKING
We are offering a choice of dates between now and December 2009 for our Audio/Video/Pictures alumnionline Communications Masterclass Workshop which will take place in Central London.
Places are limited and will be allocated on a first come, first served basis.
Various discounts are available, with places costing as little as £75+Vat.
Please click on the link for full booking information - including dates, timing, venue and pricing - and to make your booking.
If you are also interested in attending a masterclass workshop on one or more other key online marketing platforms/channels please click on the links below:
- Facebook Alumni Relations Masterclass Workshop Training
- SEO Alumni Relations Masterclass Workshop Training
- Twitter Alumni Relations Masterclass Workshop Training
ANY QUESTIONS? CONTACT US
If you have any questions please don't hesitate to email us by clicking here or call us on 0845 058 39 85 (Local Rate Call).
Thank you for your interest in our online 'Connect & Engage' Masterclass Workshop series, we look forward to confirming your booking and to meeting you soon.
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