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[Please click on the link to return to the ALUMNI RELATIONS ONLINE TRAINING HOME PAGE]
DIGITAL ALUMNI RELATIONS
ADVANCED TRAINING SEMINAR
'MAXIMISING ALUMNI ENGAGEMENT, NETWORKING AND FUNDRAISING ONLINE'
'MAXIMISING ALUMNI ENGAGEMENT, NETWORKING AND FUNDRAISING ONLINE' 1-DAY ADVANCED SEMINAR
ADVANCED ALUMNI RELATIONS, DEVELOPMENT & FUNDRAISING USING THE INTERNET, EMAIL, SOCIAL & PROFESSIONAL NETWORKS, MICRO-BLOGGING ETC
This page explains the Advanced Alumni Relations Training Seminar content and programme in full, and how to book a place for one or more delegates.
The Advanced Seminar is intended for Alumni Officers and Managers, Fundraising and Development staff, Senior Management and Principals from Institutions (Schools, Colleges, Language Schools, Universities, Associations etc) from the UK and Ireland, Europe, Middle East, Asia and Worldwide who:
- Have previously attended the Introductory Seminar 'How To Start And Grow Your Alumni Online Community', OR
- Are already experienced in using digital channels and platforms for communicating and engaging with, and fundraising from, their Alumni, including former pupils and students, staff, parents and other members of the Community.
Those attending should:
- have an established web presence (either a dedicated website or web pages) for their Alumni;
- be using email to communicate with Alumni;
- be managing an Alumni Facebook Page(s) with content;
- have an Alumni LinkedIn Group;
- have an Alumni Twitter account.
You may also be publishing a blog, using event management online, multimedia etc.
Advanced Seminars in 2011-2012 will take place in:
...Birmingham, Bristol, Dubai, London, Manchester...
What location suits you best? If you are interested in booking Advanced Seminars in the UK & Europe please scroll down this page, if you are interested in booking for Advanced Seminars in Asia and the Middle East please click on the link(s): Dubai, United Arab Emirates.
Ready to book your place(s) on the Advanced Alumni Online Training Seminar? Please see above and click on the link if booking for Asia or the Middle East, or please click here to go straight to the "How to Book" section below for UK & European locations. [AVAILABILITY - we currently have availability on all Advanced Training Seminar dates.]
The number of places on each Advanced Seminar is limited, places are allocated on a first come, first served basis... early booking is recommended to avoid disappointment.
Please simply scroll down this page or click on the sub-headings below to be taken to a particular section:
1 DAY ADVANCED MASTERCLASS SEMINAR - BACKGROUND
Following the success of previous Digital Alumni Relations 'Everything You Need To Know' seminars over the last 6+ years we are pleased to announce a new series of intensive, affordable one day 'Maximising Alumni Engagement, Networking and Fundraising Online' Advanced Training Seminars in various locations around the UK, Europe, Middle East and Asia.
This Advanced Seminar is intended for those who are already confident in using the Internet, Social Media, Email etc, so you will usually have an established website, Social Media presence (Facebook, LinkedIn, Twitter), be using Email regularly to communicate with and inform your Alumni Community, be happy using Multimedia, Event management systems etc.
(You will therefore be more experienced than those Schools, Colleges, Universities and Alumni Associations beginning the process of using digital channels and platforms to engage their Alumni.)
This Advanced Alumni Relations Online Seminar will not only be relevant strategically and immediately practical with tips and techniques that can be quickly implemented but it will also of interest for personal development purposes for those working in the Alumni Relations, Fundraising and Development fields - locally, regionally, nationally and internationally.
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ALSO OF INTEREST...
DIGITAL ALUMNI RELATIONS BLOG - Please click on the link to read, comment on and subscribe to our Alumni Relations Online blog updated weekly. Follow us on Twitter at: @digitalalumni.
REUNION & ALUMNI NETWORKING EVENT IDEAS - Please click on the link to read about our special 'Alumni Talk Service' just announced.
ALUMNI ONLINE 1-DAY TRAINING SEMINAR - Please click on the link to read about the popular 1-day 'How To Start & Grow Your Alumni Community Online' Masterclass Seminar we have been running over the last 6 years.
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WHY ARE WE OFFERING A ONE DAY ADVANCED SEMINAR ON 'MAXIMISING ALUMNI ENGAGEMENT, NETWORKING AND FUNDRAISING ONLINE'?
We have been delivering introductory training and consultancy and organised and presented at workshops, seminars and conferences for over 6 years on how Institutions and Alumni Associations can use digital communications, channels and platforms to more effectively engage, connect, network and fundraise with former pupils and students.
 Now that many Institutions and Alumni Associations have established a Web presence and are using Social Networks, Micro-blogging, Email etc, we feel it is timely to offer more advanced training and support.
We appreciate that your time is short and resources have to be allocated with care for maximum positive impact.
In a rapidly evolving 'digital world', with a busy day-to-day schedule, it is not easy for Alumni Relations professionals and Senior Management at Schools, Colleges and Universities etc to learn how to use digital communications more effectively, to tweak and improve their existing presence on platforms and channels and to develop Social Media policies, to optimise and improve events like Reunions, to strategically plan and integrate online and offline activity etc etc.
We have therefore developed this 1-day Advanced Seminar to provide an intensive, highly productive 'time out' - giving you the opportunity to review your current activity and to identify ways to improve Alumni Relations online, drawing on relevant case studies, benchmarking and sharing ideas with other professionals.
We have kept the 'Maximising Alumni Engagement, Networking and Fundraising Online' Advanced Seminar price as low as possible, we are limiting the number of people attending each Advanced Seminar to encourage interaction, and we are offering a choice of locations to ensure the Training Seminar is as accessible as possible.
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WHO SHOULD ATTEND THE ADVANCED SEMINAR?
 The 'Maximising Alumni Engagement, Networking and Fundraising Online' Advanced Seminar has been designed for those with responsibility for alumni associations, fundraising and development within Schools, Colleges and Universities, Alumni, Social and Professional Networks and Clubs.
The Advanced Seminar should be of considerable benefit to anyone who have previously attended the Introductory 1-day Alumni Relations Online Seminar or who are confidently using the Web, Social Networks, Email etc and have an established presence on various channels and platforms.
The Advanced Seminar is much less about "How to set-up..." than "How to use effectively..." It is about how to utilise channels and platforms to achieve the best possible return on investment, what works best, how to integrate on and offline efforts, how to work and plan strategically etc.
Those attending normally include:
- Alumni Secretaries
- Alumni Officers / Managers and Alumni Directors
- Alumni Representatives and Alumni Association Committee Members
- Fundraising Officers / Managers and Fundraising Directors
- Development Officers / Managers and Development Directors
- Senior School/College/University Management
- Head Teachers and Principals
School, College and University Alumni Relations, Fundraising & Development teams and/or Senior Management teams may also find attendance as a group helpful as an “away day” focusing on re-designing their alumni communications plan to fully embrace the potential for digital channels, platforms and technologies.
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WHAT WILL THE ADVANCED TRAINING SEMINAR COVER?
This Advanced Seminar has been designed to address key areas and issues including:
- CONTINUOUS IMPROVEMENT: To constantly develop and improve your use of the Web, Social Media, Email and to learn about new techniques, methods, approaches.
- REVIEW: To review, critically evaluate, benchmark and improve your Web presence.
- SOCIAL MEDIA: To exploit your presence on different Social Media (Facebook, LinkedIn etc) and Micro-blogging (Twitter etc) platforms more effectively - to achieve better engagement, to increase attendance at events, to increase fundraising...
- EVENT MANAGEMENT: To develop ideas and techniques for better Alumni & Fundraising Event management - using Eventbrite and other event management applications, payment systems (PayPal etc) and enhancing the participation and enjoyment in your events digitally with YouTube, Podcasting, Flickr, QR Codes, Check-in (Facebook Places, Foursquare etc) etc...
- MAXIMISING YOUR RESOURCES: To explore how to integrate and manage your 'portfolio' of communication channels, to avoid repetition, to manage the workload, to improve copy writing...
- ONLINE + OFFLINE: To review and manage your workload and your allocation of resources between online and offline activities.
- STRATEGY: To develop a 'Social Media Policy' and a clear 'Digital Communications Strategy' and/or to review existing policies and strategies you already have in place.
- BENCHMARKING & NETWORKING: To benchmark your current activities and to meet other Alumni professionals and exchange tips and techniques.
Over the 1-day Advanced Seminar we will address all of these issues with structured presentations, case studies and 'future thinking', with facilitated discussion and idea exchange.
The day should be very productive and an excellent opportunity to take time away from the hectic day-to-day of Alumni Relations to focus on your current and future digital communications and event management with a small group of fellow Alumni Relations, Fundraising and Development professionals, Senior Management and Principals.
Information will be clearly presented in a non-technical way, we have kept the Advanced Seminar price as low as possible and we are limiting the number of people attending each Seminar to encourage interaction.
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WHO WILL LEAD THE ADVANCED SEMINAR?
The 'Maximising Alumni Engagement, Networking and Fundraising Online' Advanced Seminar will be lead by Matthew D'Arcy, Managing Director of OMTAC Ltd*.
Matthew has been involved in Alumni Relations for over 20 years and Education Marketing, PR & Admissions for over 15 years, having participated in and lead School and University alumni committees etc, and more generally with the Education sector while working at the University of Surrey (UK) as Student Enterprise Manager and at Worth School (UK) as Director of Marketing & Careers.
Matthew first began working with the Internet while working at the University and then when creating the first website for Worth School in 1998. Since then he has been using digital marketing and communications in business in different sectors, from recruitment, retail and travel to FMCG and sports products.
For the last 6-8 years Matthew has been variously involved in offering training and solutions in the area of digital alumni relations and education marketing/student recruitment, and most recently he gave a presentation on digital alumni relations at the IDPE Conference 2011.
Please click on the link for more about Matthew.
(*OMTAC Ltd specialises in providing practical, relevant and inexpensive training and consultancy in digital marketing and communications to the Education, Alumni and Charity sectors and to specific industry sectors.)
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THE ADVANCED SEMINAR SCHEDULE - LOCATIONS & DATES IN UK & EUROPE
We will be offering the one day Advanced Seminars on 'Maximising Alumni Engagement, Networking and Fundraising Online' in various locations locations around the UK & Europe, using specialist IT training centres, IBIS hotels, Holiday Inn and Holiday Express hotels or similar venues. (If you would like to attend an Advanced Seminar but the dates for locations near you are not convenient, please let us know.)
[If you are interested in booking Advanced Seminars in Asia and the Middle East please click on the link(s): Dubai, United Arab Emirates.]
Please scroll down to see the Advanced Alumni Relations Online Seminar schedule for the UK & Europe (only) ordered by Date. (Details about Advanced Seminars in Asia and the Middle East are given elsewhere, please click on the link(s) above.)
Details about the venue will be provided in the joining information sent out two weeks before the Advanced Training Seminar.
Please identify the Advanced Alumni Relations Online Seminar that best suits you (and your colleagues) and then scroll down this page to the "Book Here" section.
Alternatively we are happy to offer internet marketing consultancy, 1 to 1 training and strategic planning and customised training in-house for one or more people at a time and location suitable for you, please contact us for more information.
DATE |
LOCATION |
VENUE DETAILS/TRAVEL |
Thurs, 10 November 2011 |
Bristol, UK |
University of Bristol (City Centre) |
Tues, 15 November 2011 |
Manchester, UK |
Holiday Inn Express, Oxford Road |
Tues, 22 November 2011 |
London, UK |
IBIS Hotel, Earl's Court |
Weds, 14 December 2011 |
Birmingham NEC, UK |
Holiday Inn Express, NEC |
Weds, 11 January 2012 |
London, UK |
IBIS Hotel, Earl's Court |
Fri, 24 February 2012 |
London, UK |
IBIS Hotel, Earl's Court |
Weds, 25 April 2012 |
London, UK |
IBIS Hotel, Earl's Court |
Weds, 2 May 2012 |
Manchester, UK |
Holiday Inn Express, Oxford Road |
Tues, 15 May 2012 |
Birmingham NEC, UK |
Holiday Inn Express, NEC |
[LOOKING FOR ADVANCED SEMINARS IN ASIA AND THE MIDDLE EAST? If you are interested in booking Advanced Seminars in Asia and the Middle East please click on the link(s): Dubai United Arab Emirates.]
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HOW TO BOOK FOR ADVANCED SEMINARS IN THE UK & EUROPE
[Places are currently available on all dates.]
DELEGATE PRICE
The delegate price for the 'Maximising Alumni Engagement, Networking and Fundraising Online' Advanced Seminar includes:
- Your place on the Advanced Alumni Relations Online Training Seminar,
- Refreshments and Lunch,
- A copy of our Advanced Alumni Online Guide,
- Certificate of Attendance,
- Access to further materials, case studies and tips and techniques on our website.
Multiple bookings are welcome. The standard cost per participant is:
- Advanced Alumni Networking Online Seminar for Schools, Colleges & Universities cost per delegate: £245 + Vat (£49) = £294* per delegate.
However an 'Early Bird' booking price is currently available:
- Advanced Alumni Networking Online Seminar for Schools, Colleges & Universities cost per delegate: £195 + Vat (£39) = £234** per delegate.
Discounted price for those who have previously attended the Introductory Alumni Online seminar:
- Advanced Alumni Networking Online Seminar for Schools, Colleges & Universities cost per delegate: £195 + Vat (£39) = £234** per delegate.
(*Approximately €265 Euro or $385 US Dollars. **Approximately €330 Euro or $480 US Dollars. If booking from abroad please note the fee charged to your Credit/Debit Card or to be sent by you by Priority International Wire/Bank Transfer is as stated above in GB Sterling, the currency conversion amount will depend on the currency exchange rate on the day you book.)
BOOK SECURELY ONLINE
Please click on the link to pay by Credit or Debit Card or BACS or Wire Transfer using our Secure Online Booking Form.
If paying by BACS or Wire Transfer please complete the Secure Online Booking Form and then send your BACS or Wire Transfer payment separately to:
Account name: OMTAC Ltd
Bank: Barclays Bank Plc (Brighton branch)
Account number: 80643963
Sort Code: 20-12-80
IBAN: GB53 BARC 2012 8080 6439 63
SWIFTBIC: BARCGB22
(If you have any difficulty using the Secure Online Booking Form please see below for alternative booking options.)
ALTERNATIVE BOOKING OPTIONS
Alternatively if you have difficulty using the Secure Online Booking Form please print off and complete the Offline Booking Form.
 Please send the Booking Form by fax to: +44 (0) 7006 026 062.
Alternatively please send by post to:
Advanced AO Seminar Booking
OMTAC Ltd
BMC 15-17 Middle Street
Brighton
East Sussex
BN1 1AL. United Kingdom
On receipt of your Booking Form and payment we will confirm your registration with a receipt and send joining instructions.
If you have any questions please don't hesitate to email us by clicking here or call us on 0845 058 39 85 (Local Rate Call).
Thank you, we look forward to meeting you soon.
BOOKING TERMS & CONDITIONS
You may cancel your booking and receive a full refund provided written notification is received at least 14 days before the Advanced Alumni Relations Online Training Seminar.
We cannot provide a refund for the Advanced Training Seminar or associated expenses should a delegate need to cancel with less than 14 days notice (whatever the reasons for non-attendance) however substitutions are welcome or you can move your booking to another Seminar, Workshop or Conference (taking place within 12 months of your original booking) for the same value.
OMTAC reserves the right to change the dates or content of the Advanced Alumni Relations Online Seminar as considered appropriate or necessary and in the event of a date change will offer delegates the opportunity to cancel their booking and to receive a full refund. If OMTAC is unable to run the Advanced Seminar for any reason then delegates will be offered the opportunity to rebook for an alternative date or to receive a full refund.
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ALSO OF INTEREST...
DIGITAL ALUMNI RELATIONS BLOG - Please click on the link to read, comment on and subscribe to our Alumni Relations Online blog updated weekly. Follow us on Twitter at: @digitalalumni.
REUNION & ALUMNI NETWORKING EVENT IDEAS - Please click on the link to read about our special 'Alumni Talk Service' just announced.
ALUMNI ONLINE 1-DAY TRAINING SEMINAR - Please click on the link to read about the popular 1-day 'How To Start & Grow Your Alumni Community Online' Masterclass Seminar we have been running over the last 6 years.
EDUCATION MARKETING, PR & ADVERTISING ONLINE - Do you have colleagues working in the Admissions, Pupil/Student Recruitment field, promoting your Institution to grow applications and increase enrolment? Please inform them about our educationmarketingonline training and networking programme. For more information please click on the link to read about the popular 'Digital Education Marketing, PR & Advertising Online' Workshops, Seminars and Conferences we have been running for over 6 years.
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