OMTAC CONSULTANCY SERVICES
OMTAC is able to provide a range of consultancy services to support those in businesses, organisations and educational institutions.
(Please click on the link to return to our Internet, Online Marketing, Web 2.0 and Web Development Communications Consultancy Home Page for a full list of services and packages.)
MARKETING STRATEGY & INTERNET MARKETING ACTION PLANNING
MAKE INTERNET MARKETING WORK FOR YOU
 Online Internet Marketing is more than "just" having a website, exploiting Search Engine Optimisation (SEO) or even running Internet Advertising campaigns. Exploiting the Internet means fully understanding the opportunities offered by the technology and functionality, the channels and roots to market... and can lead to cost savings, new business development, new activities for your organisation or institution, partnerships and collaborations etc. This package is designed to help you identify and exploit these opportunities for your business, organisation or institution offered by the Internet.
This will inevitably involve managing change, adjusting current marketing activity, redirecting resources, extending knowledge and skills, devising new ways of working. Ultimately it should result in competitive advantage, meeting and exceeding aims and objectives in the middle to long-term.
 We will discuss and review your strategic objectives for your business, organisation or institution and your current marketing activities offline and online. We will then work with you to explore the opportunities represented by the Internet, to assess the technology, functionality and channels available and their relevance to your type of operation and strategic objectives.
We will then help you to develop a new marketing plan taking full account of the Internet marketing opportunities we have identified, creating an action plan that prioritises actions according to your resources and ability to act, and any revisions to your business plans:
- OPERATIONAL REVIEW & BUSINESS ACTIVITY:
- Aims & Objectives
- Products and/or Services
- Infrastructure
- Operations & Logistics
- Markets
- Competition
- SWOT
- CURRENT MARKETING STRATEGY:
- Aims and Objectives
- Brands and Brand Positioning
- Offline Marketing Activity
- Online Marketing Activity
- Marketing Campaigns
- Marketing Analysis & Research
- INTERNET OPPORTUNITIES:
- New Technologies & Functionality
- Channels & Routes To Market
- Knowledge & Skills
- Costing
- ACTION PLAN:
- Analysis of Internet Opportunities In Context
- Resourcing
- Change Management
- Marketing Planning & Strategy
Included in this package are three 1-day consultancy visits to meet with you to gather essential information, to present the final report and to provide some post-report training and consultancy.
Our objectives:
- to assess your current business and marketing activity
- to clarify aims and objectives
- to identify opportunities for product/service development and new routes to market represented by the Internet in the context of resources, knowledge and skills in the business, organisation or institution
- to prioritise and action plan to exploit the Internet, meeting and exceeding mid-term to long-term objectives
- to support implementation of the action plan.
The price of the package will depend on such factors as the size and nature of your business, organisation or institution, its location, the required timescale etc. Normally this package is priced from £1850 (ex-Vat).
Please email Matthew or call him on 01323 640444 to discuss your needs and whether this package would benefit your business, organisation or institution.
OMTAC Ltd is Registered in England and Wales No. 3843319. VAT No: 753463130.
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