OMTAC CONSULTANCY SERVICES

OMTAC is able to provide a range of consultancy services to support those in businesses, organisations and educational institutions.

(Please click on the link to return to our Internet, Online Marketing, Web 2.0 and Web Development Communications Consultancy Home Page for a full list of services and packages.)

WEBSITE EDITORIAL CONTENT MANAGEMENT & COPY WRITING
MAKE YOUR WEBSITE STICKY STICKY STICKY!

When preparing content for a website it is important to write copy and use images and audio that is appropriate to the target audience(s), that speaks their language, that holds their interest, that answers their needs, that produces the results you want... whether sales, bookings, support, promotion, endorsement etc.

Care must be taken to communicate your company, organisation or institution's brand(s) effectively, in the right style and format, whether through words, photographs, video, graphics, animation, audio and music.

Copy writing for the website, image naming, the use of links and tags... all this must also be done with Search Engine Optimisation (SEO) in mind. The target audience(s) for the site are not just humans but the Search Engine "spiders" and "bots" too! The inclusion and use of key words, key phrases and descriptive text and file names is vitally important for improving search engine ranking.

This involves a long-term commitment with proper resourcing and expertise. Having developed a website you need to keep it updated.

A static website will not engage people over time. A static website is less likely to generate loyalty, to attract people back again and again. A static website is less "sticky".

Just as a human audience is attracted to a website that is regularly updated, informative and an "authority"... so are Search Engine spiders and bots. Both note when a site is becoming stale, both lower the priority they give to a static site and their interest in it diminishes.

Content is also the prime factor in whether other sites link to a website or not. Search engines, Google particularly, put great emphasis on the number of sites that link to your own. The more sites that link (and the higher their own "authority") to your site the higher it will rank in the Search Engine results.

The principles of good marketing offline apply online too.

OMTAC review and advise on a website's content for improved Search Engine ranking as part of our Search Engine Optimisation (SEO) Web Audit, Report And Action Planning package. However you may wish to outsource the ongoing editorial management and Search Engine Optimisation of your site rather than do this in-house.

As part of OMTAC's Internet consultancy service we offer an editorial service providing good value content planning, management and production. We will work with websites of all sizes, from small professional websites requiring relatively minimal updating each week (or month) to large community and ecommerce sites.

The price of an Editorial Content Management programme will depend on such factors as the size and nature of the website, the location of the business, organisation or institution, the required timescale etc. Normally costs start at £500 (ex-Vat) per month.

Please email Matthew or call him on 01323 640444 to discuss your needs and whether this package would benefit your business, organisation or institution.

OMTAC Ltd is Registered in England and Wales No. 3843319. VAT No: 753463130.