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[Please click on the link to return to the OMTAC TRAINING HOME PAGE]
ACCOUNTING SERVICES MARKETING & PR
WITH THE WEB, ONLINE ADVERTISING
AND SOCIAL MEDIA
FOCUS ON EVERYTHING DIGITAL
TRAINING WORKSHOPS NEAR YOU...
'ACCOUNTANCY DIGITAL MARKETING & PR BEST PRACTICE' 3 HOUR WORKSHOP
Don't miss this special 'Accounting Services Digital Marketing & PR Best Practice' 3 hour training workshop developed by OMTAC (with over 10 years digital marketing training and consultancy experience) to provide an overview of all the key digital tips and techniques, channels and platforms which together represent the most effective strategy for marketing your accounting services to new and existing accountancy clients.
 This digital strategy workshop (costing just £95+vat per person with the Early bird booking discount) will be jam-packed with the latest information, best practice and case studies for advertising and promoting your accounting practice both in the UK and abroad... focusing on:
- Your Website (News Feeds, Bookmarking & Sharing and Google Search Engine Optimisation, SEO),
- Blogging and Micro-blogging (Twitter),
- Multi-media (Video - YouTube etc, Audio - Podcasting & iTunes etc, Photographs - Flickr etc),
- Social & Professional Media (LinkedIn, Facebook etc),
- Online Advertising (Google, Facebook & LinkedIn),
- Email Marketing,
- Press Relations (PR) and Reputation Management online ('Buzz Monitoring').
For full details please simply scroll down this page or click on the sub-headings below to be taken to a particular section:
Ready to book your place(s) on your nearest 'Accounting Services Marketing & PR Online' training workshop? Please click here to go straight to the "How to Book" section. (Places are limited - the Early bird booking discount means the price is just £95 + Vat per person which includes all training, specially prepared learning & guidance material, venue and refreshments.)
[AVAILABILITY - we currently have availability on all workshop dates but places are limited and subject to availability - first come first served.]
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WHO SHOULD ATTEND?
This comprehensive 3 hour 'Accountancy Marketing & PR Best Practice' training workshop is for anyone in the Accounting Services sector who is concerned with or responsible for the use of digital online communications (Internet, Social Media, Email etc) for the marketing, PR and communications for accountancy services, whether relatively new to it or experienced and already using electronic communications extensively, including:
- Partners, Senior Executives and General Managers,
- Marketing & PR Managers for Accounting services,
- Communications Managers for Accountancy firms,
- Sales and Business Development Managers for Accounting services,
- Customer Service Managers for Accountancy practices,
- Independent Accountants and Accounting Service providers,
- Others involved in the provision of Accounting services.
The training workshop will be of interest to traditional Accountancy firms, Accounting Services providers etc.
 Those attending may be relatively new or already experienced in using the Web, Search Engine Optimisation (SEO), Email, Online Social and Professional Networks (Facebook, LinkedIn etc), Twitter, Website Search Engine Optimisation (SEO), Google, User Generated Content Sites (YouTube, Wikipedia, Flickr, iTunes, Blogs), Press Release distribution and 'Buzz Monitoring', Bookmarking & Sharing, RSS News Feeds and Online Advertising (Google AdWords, Facebook, LinkedIn etc) etc for accounting services marketing and PR.
The 'Accountancy Marketing & PR Online' training workshop will use non-technical, layman's language with lots of relevant case studies and examples. It will not only be immediately practical with tips and techniques that can be quickly implemented and relevant strategically too, it will also of interest for personal development purposes for those working in the General Management, Marketing & PR, Communications, Business Development and Customer Service fields.
Partners, Management teams and/or Marketing teams may also find attendance on the workshop as a group helpful as an away-day event focusing on reviewing and perhaps re-designing their marketing, PR and communications plan to fully embrace the potential for online marketing and email technologies.
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CHOOSE A LOCATION & DATE
We will be holding these intensive 'Accounting Services Digital Marketing & PR Best Practice' 3 hour training workshops around the UK, in a location near you.
Choose the location, date and time that best suits you and book now, we are limiting the number of places to ensure everyone gets full benefit from the 3 hour training workshop:
- Birmingham at 1400 on Wednesday 5 October 2011
- London at 1400 on Friday 16 December 2011
- Bristol at 1400 on Monday 19 December 2011
- Manchester at 1400 on Tuesday 20 December 2011
- London at 1400 on Monday 30 January 2012
- Bristol at 1400 on Tuesday 14 February 2012
- Manchester at 1400 on Wednesday 15 February 2012
- Birmingham at 1400 on Thursday 16 February 2012
Please scroll down or click on the link for full details of the venues, locations and dates and to choose the Accounting Digital Marketing & PR workshop location, date and time that suits you best.
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WHY SHOULD YOU ATTEND?
THE IMPACT OF THE INTERNET & SOCIAL MEDIA
Accountancy practices of all sizes face increased competition from each other and from new companies entering the sector, particularly with the growth of web marketing, the impact of social media and professional networking, the popularity of smartphones etc.
 The rapid emergence of new digital communications channels and platforms and ways of doing business mean that being distinctive, attracting new business and retaining the business of existing clients is becoming harder for anyone offering Accounting services (and may even threaten their very business survival).
However digital marketing and PR also means new opportunities for innovation, improved communications, the innovation of new business services, better customer service and ultimately business growth for those Accountancy firms that fully understand and embrace the opportunities presented by the Internet, Email, Social Media etc.
Accounting services providers must not only compete against existing Accountancy firms investing heavily in new skills and marketing, but also against new entrants to the market (some of them expanding from other service provision) who bring with them considerable experience in service and business development, brand building, sales and marketing and client relationship management expertise.
BENEFITS OF ATTENDING THIS WORKSHOP
As an accountancy firm or accounting services provider you should be concerned with a number of important questions and issues such as:
- How easily your website can be found using Google? (How many people do you know who search on Google for products and services? Effective Search Engine Optmisation (SEO) is vital and you probably aren't doing it well enough to win with Google.);
- How 'fit for purpose' is your website? (Content, navigation, usability, contact etc.);
- The ease with which people can recommend your services online and in social media and social and professional networks (such as Facebook and LinkedIn);
- How well you are exploiting the opportunities for inexpensive communication using blogs and micro-blogs (such as Twitter);
- Are you effectively exploiting the opportunities for online Public Relations (PR), online brand reputation and 'buzz monitoring'?;
- How effectively are you using online advertising as a relatively inexpensive and highly targeted tool to gain competitive advantage?
Everyone in your accounting practice, from senior partners to junior staff, should be fully aware of what digital marketing and PR can do for your professional services business… the many benefits for you attending the 'Accounting Services Digital Marketing & PR Best Practice' training workshop will include:
A roundup of best practice in accounting services marketing & PR online - key measures, tips and techniques for conducting a web and social media 'health check' on your current digital profile, marketing & PR and how to do it better - how to more effectively connect with, engage and attract higher numbers of prospective clients using web pages, search engine optimisation (to win with Google), blogging, multi-media (video, audio, pictures), online advertising, social and professional media (Facebook, LinkedIn), micro-blogging (Twitter) etc etc;
- Case Studies & Benchmarking - a focus on the digital communications that work... and those that don't... lessons learned, ideas that you can implement in-house etc and an opportunity to measure what you are doing against what other accounting services providers are doing online;
- Best practice insights from outside the Accountancy field - what ideas, tips and techniques can you take from how other sectors (commercial, governmental, third sector charities) are using digital channels and platforms effectively to engage businesses and people of all ages;
Checklists - tips and techniques on what you could (or should) be doing in each area of digital communications;
- Training - step by step guides to implementing new initiatives or improving current practice for using the Internet, Online Advertising, Social Media, Email etc;
- Networking - opportunities to meet with others in the Accounting services sector also concerned with winning new business and retaining existing clients.
OTHER TRAINING COURSES, WORKSHOPS AND SEMINARS
As an alternative to this best practice overview workshop on 'Accountancy Digital Marketing & PR Best Practice' (or in-addition) you may wish to consider attending one of our 3 hour training workshops focusing on specific aspects of digital marketing (all applicable to accounting services marketing & PR online), and you are welcome to book to attend any of them if you wish to have more comprehensive, in-depth training on:
WANT COMPREHENSIVE TRAINING IN ALL KEY ASPECTS OF DIGITAL MARKETING & PR IN JUST 4 DAYS?
Why not book to attend our 4-day 'Introduction to Digital Marketing & PR' residential course in Brighton UK for comprehensive training on all aspects of digital marketing, PR and communications delivered by a range of expert digital marketing tutors and practitioners: 4-Day Digital Marketing & PR Training Course.
IN-HOUSE TRAINING
 If you have a number of colleagues within your Accountancy firm or Accounting services practice who would benefit from a better understanding of digital marketing, PR and communications, our In-house training represents excellent value.
Let us design a customised training programme and come to you to deliver an intensive, focused training to bring you, your team and/or your firm up to speed quickly and help you gain distinct competitive advantage. Please click on the link for more information about our In-house training and consultancy service.
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WHO WILL DELIVER THIS TRAINING WORKSHOP?
The 'Accounting Services Marketing & PR Best Practice' training workshop will be lead by Matthew D'Arcy, Managing Director, with the support of the OMTAC team of researchers, guest speakers and expert practitioners.
 Matthew is responsible for developing the digital marketing and PR online workshop programme for OMTAC Ltd and for hosting the event, drawing on his broad experience of the worlds of Professional Services Marketing & PR, the Internet, Social and Professional Networking etc to present a relevant, informative and dynamic event with useful, practical advice and examples from the research he and his team have undertaken on the use of the Internet by Accounting practices, Accounting firms, Accounting providers and networks of all types and sizes.
Matthew has worked in a number of industry sectors and has been involved with the Internet since 1998, from website development to online marketing and ecommerce, from recruitment to hospitality and event management, from education to alumni membership services, from retail to consultancy and professional services, from FMCG to brand development and distribution.
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 LOCATIONS, VENUES & DATES THROUGHOUT THE UK
We will be offering the 3 hour Accountancy Marketing & PR Web & Social Media training workshops in various locations around the UK, in IBIS, Holiday Inn, Holiday Inn Express hotels, similar venues and dedicated IT training facilities.
(If you would like to attend a workshop but the dates for locations near you are not convenient, please attend another location on a date that suits you or let us know.)
Please scroll down to see the Accounting Services Digital Marketing & PR workshop schedule ordered by Date.
 We have kept the cost of these accountancy marketing 3 hour training workshops as low as possible, we are limiting the number of people attending each meeting to encourage interaction, and we are offering various locations to ensure the workshops are as accessible as possible depending on your location.
Details about the venue will be provided in the joining information sent out two weeks before the workshop takes place.
 Please identify the accounting services digital marketing and PR workshop that best suits you (and your colleagues) and then scroll down this page to the Book Here section.
Alternatively we are happy to offer internet marketing consultancy, 1 to 1 training and strategic planning and customised training in-house for one or more people at a time and location suitable for you, please contact us for more information.
3 HOUR WORKSHOP TIMING
For our morning workshops please arrive between 0930 and 1000 for registration and refreshments (Tea/Coffee will be provided on arrival).
We will begin at 1000 (10am) and finish at 1300 (1pm).
(There are no afternoon workshops scheduled for the next period of training dates.)
DATES AND LOCATIONS
Places are currently available on all the 'Accounting Digital Marketing & PR Best Practice' 3 hour training workshops taking place around the UK at various locations from September to December 2011:
DATE |
LOCATION |
VENUE DETAILS/TRAVEL |
1400, Wednesday
5 October 2011 |
Birmingham, UK |
Holiday Inn Express |
1400, Friday
16 December 2011 |
London, UK |
IBIS Earls Court |
1400, Monday
19 December 2011 |
Bristol, UK |
Holiday Inn Express |
1400, Tuesday
20 December 2011 |
Manchester, UK |
Holiday Inn Express |
1400, Monday
30 January 2012 |
London, UK |
IBIS Earls Court |
1400, Tuesday
14 February 2012 |
Bristol, UK |
Holiday Inn Express |
1400, Wednesday
15 February 2012 |
Manchester, UK |
Holiday Inn Express |
1400, Thursday
16 February 2012 |
Birmingham, UK |
Holiday Inn Express |
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HOW TO BOOK
DELEGATE PRICE
The price includes:
- A place on your chosen 3 hour Workshop(s) and use of the training venue,
- A copy of our 'Accounting Services Digital Marketing & PR Best Practice' Guide,
- Certificate of Attendance,
- Access to further materials, case studies and tips and techniques,
- Refreshments.
PRICE PER PERSON
The price for attendance is £145+Vat (£29) = £174 per person however with the Early Bird discount the price is currently £95+Vat (£19) = £114 per person.
 MULTIPLE BOOKINGS
Multiple bookings are welcome - if two or more colleagues from the same company/organisation book to attend the same single workshop the price for all attending will be £95+Vat = £114 for each additional delegate.
EARLY BIRD DELEGATE DISCOUNTS
A special £50 discount is currently available to those booking early, subject to availability, reducing the price for attendance from £145+Vat to £95+Vat.
[AVAILABILITY - we currently have some availability on all dates.]
BOOK HERE
BOOK SECURELY ONLINE
 The simplest and fastest way to book and pay is by using our secure online booking form. Please click on the link to pay by credit or debit card or BACS or Wire Transfer using our Secure Online Booking Form.
If paying by BACS or Wire Transfer please complete the Secure Online Booking Form and then send your BACS or Wire Transfer payment separately to:
Account name: OMTAC Ltd
Bank: Barclays Bank Plc (Brighton branch)
Account number: 80643963
Sort Code: 20-12-80
IBAN: GB53 BARC 2012 8080 6439 63
SWIFTBIC: BARCGB22
(If you have any difficulty using the Secure Online Booking Form please see below for alternative booking options.)
ALTERNATIVE BOOKING OPTIONS
Alternatively if you have difficulty using the Secure Online Booking Form or wish to pay cheque please print off and complete the Offline PDF Booking Form.
 Please print off, complete and send the Offline PDF Booking Form by fax (+44 (0) 7006 026 062) or by post (enclosing a cheque if applicable, made payable to "OMTAC Ltd") to:
Accounting Marketing Workshop
OMTAC Ltd
BMC 15-17 Middle Street
Brighton
East Sussex
BN1 1AL. United Kingdom
On receipt of your Booking Form and payment we will confirm your registration with a receipt and send joining instructions.
If you have any questions please don't hesitate to email us by clicking here or call us on 0845 058 39 85 (Local Rate Call).
Thank you, we look forward to meeting you soon.
BOOKING TERMS & CONDITIONS
You may cancel your booking and receive a full refund provided written notification is received at least 7 days before the Training Workshop.
 We cannot provide a refund for the Workshop should a delegate need to cancel with less than 7 days notice (whatever the reasons for non-attendance) however substitutions are welcome and where possible we will try to transfer your booking to an alternative location/date that suits you, or provide a credit against another booking within 6 months.
OMTAC reserves the right to change the dates or content of the Training Workshop as considered appropriate or necessary and in the event of a date change will offer delegates the opportunity to cancel their booking and to receive a full refund. If OMTAC is unable to run the Training Workshop for any reason then delegates will be offered the opportunity to rebook for an alternative date or to receive a full refund. but will not be responsible for any associated expenses that may have been incurred.
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