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[For information on online marketing & sales workshops and seminars: Mobile Apps and Mobile Web, Twitter, Facebook and LinkedIn, SEO and Google and Social Media. For information on in-house training: Mobile Platforms and Internet and Social Media]
TRAINING: 'INTRODUCTION TO DIGITAL & SOCIAL MEDIA MARKETING' TRAINING COURSE IN BRIGHTON UK' HOME PAGE
INTRODUCTION TO INTERNET,
SOCIAL MEDIA AND MOBILE MARKETING
RESIDENTIAL / NON-RESIDENTIAL COURSE, BRIGHTON UK
Welcome to the information pages for the intensive, fast-track 4-day 'Introduction To Digital & Social Media Marketing' Training Course taking place in Brighton UK for Marketing Managers and Directors, PR Professionals, Sales & Business Development Managers, Business Owners and Senior Executives in small, medium and large businesses, organisations and institutions in the UK, Europe and Worldwide.
Social Media is the new digital, and the skills sets of (Marketing) managers need to change and evolve rapidly to keep up with competitors - Mark Choueke, Editor of Marketing Week, Marketing Live
The 'Introduction To Digital & Social Media Marketing' Training Course will run from 4pm on Tuesday 17 January 2012 to 3pm on Friday 20 January 2012 in Brighton UK, close to London Gatwick airport, other London airports and well connected by rail and road to the rest of the UK and Europe.
To read about the 'Introduction To Digital & Social Media Marketing' Training Course and to reserve your place please click on the following links:
[Alternatively please click on the link to download a PDF document containing a basic text version of the information within these pages: 'Introduction To Digital Marketing' Training Course PDF. If you would also like to print off a PDF copy of the Offline Booking Form please see the Course Dates, Prices and Booking webpage.]
This 'Introduction To Digital & Social Media Marketing' Training Course is a one-stop-shop 'boot camp' specifically designed to provide cost-effective, comprehensive training in key Internet, Social Media and Mobile marketing (emarketing/marcomms) channels, platforms, techniques and strategies to ensure you know what you need to know, whether for 'Business to Consumer' (B2C), 'Business to Business' (B2B) or 'Not For Profit', with workshops and presentations on:
- Website Development & Marketing,
- Copy Writing For The Web,
- Search Engine Optimisation (SEO),
- Sharing, Bookmarking and News Feeds,
- Photographs (Flickr), Video (YouTube & Vimeo) & Audio (Podcasting, iTunes) Marketing,
- Email Marketing,
- Social Media Marketing (Facebook & Linkedin),
- Mastering Google (Advertising & Applications),
- Online Advertising (Google, Facebook, LinkedIn, Twitter, Guides & Directories, Online Publications etc) for sales, customer services, staff recruitment etc,
- Blogging and Micro Blogging (Twitter etc),
- Event Management,
- Online Payments,
- Disability Web Access,
- Surveys & Forms,
- Affiliate & Voucher Marketing,
- Crowdsourcing,
- Mobile Social Media (Geotagging etc) and Mobile Marketing (Mobile Applications (Apps) and Mobile Web),
Other key themes and topics.
The 'Introduction To Digital & Social Media Marketing' Training Course will conclude with Strategic & Action Planning workshops lead by a senior Digital Marketing Strategy Consultant who normally advises FTSE 350 firms, to ensure you leave with a realistic, well-informed action plan for how to implement effective digital marketing for your company or organisation, drawing on all the knowledge and understanding gained over the four days in Brighton.
 Experts in their specialist fields, our guest Course Tutors & Speakers will be sharing their practical experience, ideas and advice while training you in all the key digital marketing theories, tips and techniques you need to know and understand, whether for in-house implementation or appointing and managing third party agencies and consultancies to advise on your Digital Marketing activity.
This is an unique opportunity to benefit from the expertise of these carefully selected Course Tutors & Speakers, including:
Alex Bellinger (SmallBizPod), Matthew D'Arcy (OMTAC), Dan Fielder (Sticky Content), Stefan Hull (PropellerNet), Steve Johnston (Google Author & Consultant), Jenni Lloyd (NixonMcInnes), Martin Wake (Sticky Content), Catherine Toole (Sticky Content) and Helen Wilkinson (Metrodeco).
 The Course is limited to just 16 participants to ensure maximum learning and business networking opportunities with other delegates and the Course Tutors & Speakers.
Specially discounted accommodation rates have been negotiated for Course participants at the Holiday Inn Brighton-Seafront Hotel or you can make your own accommodation arrangements.
 ANY QUESTIONS? CONTACT US
If you have any questions please don't hesitate to email us by clicking here or call us on 0845 058 39 85 (Local Rate Call).
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WHY ATTEND THIS 4-DAY 'INTRODUCTION TO DIGITAL & SOCIAL MEDIA MARKETING' TRAINING COURSE?
 ACCELERATED LEARNING - In just 4 days get up to speed fast on all key aspects of digital marketing - everything you need to know, and should know, from Email Marketing to Search Engine Optimisation (SEO) and Google Advertising, from Web development to effective Copy writing, from Social Media (Facebook, Twitter etc) to Mobile marketing, from Sharing, Bookmarking & News Feeds to Online Advertising, from Strategic Planning & Social Media Policies to In-house and Agency implementation;
- MEET INDUSTRY LEADERS - Exclusive training and discussion with selected industry leaders keen to share their passion, insights and expertise;
 CASE STUDIES & EXAMPLES - Unique exposure to case studies and examples from a range of sectors providing special opportunities for bench marking;
- GOOD PRACTICE AND CAMPAIGN IDEAS - Study good practice and campaign ideas and strategies that you can implement in your own organisation;
- STRATEGIC DEVELOPMENT - Explore and understand strategic development processes for designing and integrating digital online marketing with the rest of the marketing mix and plan; draft provisional strategic guidelines, points of reference and strategic plans for your digital marketing with the support of expert Course Tutors;
 IMPLEMENTING "IN-HOUSE" - Learn the basic techniques for implementing Internet, Social Media and Mobile Marketing "in-house";
- WORKING WITH AGENCIES & CONSULTANCIES - Learn how to work effectively with third-party external agencies and consultancies providing digital marketing services, from briefing to project management, to ensure high return on investment (ROI);
- SMALL GROUP LEARNING - There are just 16 places available on each Course and the number of participants in the 'Introduction To Digital & Social Media Marketing' Training Residential/non-residential Course workshops and tutorials will be restricted to small groups (of 8 or less) to ensure close contact between participants and COURSE TUTORS AND SPEAKERS and fast learning;
- PROFESSIONAL NETWORKING - Meet and network with peers, making new long-term contacts across industry sectors.
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INFORMATION PAGES AND BOOKING SECURELY ONLINE
WHO SHOULD ATTEND AND WHY? Please click on the link for information on WHO SHOULD ATTEND the 'Introduction To Digital & Social Media Marketing' Training Course and Course training objectives.
COURSE PROGRAMME? Please click on the link for details of the COURSE PROGRAMME for the 'Introduction To Digital & Social Media Marketing' Residential/Non-residential Training Course.
COURSE TUTORS AND SPEAKERS? Please click on the link for information on our expert COURSE TUTORS AND SPEAKERS for the 'Introduction To Digital & Social Media Marketing' Training Course including industry leaders and experienced Internet, Social Media and Mobile Marketing trainers.
COURSE SYLLABUS? Please click on the link for details of the COURSE SYLLABUS for the 'Introduction To Digital & Social Media Marketing' Training Course.
WHERE? Please click on the link for information about the 'Introduction To Digital & Social Media Marketing' LOCATION AND ACCOMMODATION IN BRIGHTON UK at the Holiday Inn Brighton-Seafront Hotel, Brighton UK.
DATES, PRICES & BOOKING? The course will run from 4pm Tuesday to 3pm Friday and various course dates are available. Please click on the link for 'Introduction To Digital & Social Media Marketing' Training COURSE DATES, PRICES & BOOKING information.
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ANY QUESTIONS? CONTACT US
If you have any questions please don't hesitate to email us by clicking here or call us on 0845 058 39 85 (Local Rate Call).
IN-HOUSE TRAINING AND CONSULTANCY? Please click here for information.
OTHER WORKSHOPS AND SEMINARS? If you are also interested in attending a masterclass workshop on one or more other key online marketing platforms/channels please click on the links below:
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