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WHO SHOULD ATTEND
THE 'INTRODUCTION TO DIGITAL & SOCIAL MEDIA MARKETING' TRAINING COURSE AND WHY?
4-DAY RESIDENTIAL / NON-RESIDENTIAL COURSE, BRIGHTON UK
'Introduction To Digital & Social Media Marketing' Training Course information pages and booking:
[If required, please click on the link for a PDF document containing a basic text version of the information within these pages: 'Introduction To Digital & Social Media Marketing' Training Course PDF.]
WHO SHOULD ATTEND?
If you are struggling to keep up with the rapidly evolving world of digital marketing and how to use it effectively as part of your marketing and sales strategy... this compact, intensive 4-Day 'Introduction To Digital & Social Media Marketing' Residential & Non-residential Training Course will cover all key channels, platforms, techniques and strategies and is your fast-track, comprehensive, relevant and cost effective route to becoming a confident, knowledgeable manager with the skills to implement Internet, Social Media and Mobile marketing (emarketing/marcomms) effectively for business growth and development in the short, medium and long-term.
The 'Introduction To Digital & Social Media Marketing' Training Course will be of particular interest to a wide range of marketing, PR, communications, sales and operations professionals and managers in firms, business, organisations and institutions of all sizes and in all business sectors, incuding:
- Marketing Managers or Directors,
- Brand Managers,
- Sales Managers or Directors,
- Public Relations (PR) Professionals,
- Business Development Managers and Directors,
- Senior Operations Managers and Directors,
- Senior Executives,
- Business Owners.
WHY ATTEND?
As Mark Choueke, Editor of Marketing Week, commented at MARKETING LIVE, marketing is changing rapidly… Social Media is the new digital, and the skills sets of marketing managers need to change and evolve rapidly to keep up with competitors.
We have developed this 4-day course with exactly this need for new digital online marketing, social media marketing and mobile marketing understanding and skills in mind.
 We appreciate the pressure to make the right strategic decisions and invest resources effectively is considerable on those charged with driving marketing, communications, PR, development and sales growth.
To do so without proper understanding of digital marketing, possibly relying on third party agencies and consultancies, is at best risky and short-sighted.
By investing 4 days this year in learning the basics of Internet, Social Media and Mobile marketing you will learn the essentials of digital marketing from selected industry experts and how to implement it strategically in your marketing mix for high return on investment (ROI)... and be able to answer "YES" to all the following questions:
- WEBSITE DEVELOPMENT & WEB 2.0 USER GENERATED CONTENT (UGC) - Do you know how to enhance your website with additional functionality (disability web access, bookmarking, RSS, blogging, video, audio, online payments, polls, surveys and forms etc) that embraces Web 2.0 (User Generated Content such as Wikipedia, YouTube, iTunes, Flickr etc) and helps your customers and suppliers to act as ambassadors for your brands, products and services?
- SEARCH ENGINE OPTIMISATION (SEO) & GOOGLE ANALYTICS - Do you understand and are you implementing effectively the basics of Search Engine Optimisation (SEO) and Google (Tracking with Analytics, Registering with Maps etc)?
- WEB/INTERNET ONLINE ADVERTISING AND MOBILE ADVERTISING (GOOGLE ETC) - Do you understand and are you implementing effectively Google Advertising with AdWords, Facebook Advertising, LinkedIn Advertising, Twitter Advertising etc and other online and mobile advertising, affiliate and voucher marketing etc to increase sales, improve customer services, recruit new staff inexpensively etc?
- REPUTATION MANAGEMENT AND PUBLIC RELATIONS (PR) ONLINE - Are you undertaking brand, product and service tracking online (Google Alert, Giga Alert and other 'buzz monitoring' systems)? Do you have a strategy for managing and protecting your reputation and brands online and on mobile?
- EMAIL AND SURVEYING - Do you know how to create Email marketing campaigns and to Survey your current and future customers effectively?
- MULTI-MEDIA - Do you understand basic techniques for utilising multi-media effectively "in-house" (or outsourced) both for the production of photographs, video (YouTube, Vimeo) and audio (Podcasting, iTunes) and using it for promotion and marketing?
- BLOGGING AND MICRO-BLOGGING (TWITTER ETC) - Are you clear on the marketing and customer service opportunities of micro-blogging platforms like Twitter and how to exploit them?
- SOCIAL MEDIA NETWORKS (FACEBOOK, LINKEDIN etc) - Do you understand Social Media Networks like Facebook and LinkedIn and how to use them for effective customer engagement etc?
- ONLINE SERVICES, SUPPLIERS & RECRUITMENT - Are you aware of the potential for securing digital marketing services and suppliers on the Internet, through Crowdsourcing etc? Are you able to manage your Events online?
- MOBILE MARKETING - Are you and your colleagues fully aware of all the potential channels, applications and benefits for using Mobile platforms for your marketing, communications, training and staff support?
- COMPETITIVE ADVANTAGE - Are you confident that you and your colleagues will avoid being left behind by your competitors and are not spending too much, ineffectively, to implement mobile techniques and technologies?
- STRATEGIC PLANNING - Are you confident you have fully integrated digital online marketing into your marketing plan and you have established a strategy for utilising the Internet and Social Media in the short, medium and long term?
- OUTSOURCING DIGITAL MARKETING (MANAGING AGENCIES & CONSULTANCIES) - Are you happy that you are managing external third-party consultancies and agencies effectively, or are they managing you?
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ANY QUESTIONS? CONTACT US
If you have any questions please don't hesitate to email us by clicking here or call us on 0845 058 39 85 (Local Rate Call).
IN-HOUSE TRAINING AND CONSULTANCY? Please click here for information.
OTHER WORKSHOPS AND SEMINARS? If you are also interested in attending a masterclass workshop on one or more other key online marketing platforms/channels please click on the links below:
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