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COURSE TUTORS & SPEAKERS
FOR THE 'INTRODUCTION TO DIGITAL & SOCIAL MEDIA MARKETING' TRAINING COURSE
4-DAY RESIDENTIAL/NON-RESIDENTIAL COURSE, BRIGHTON UK
'Introduction To Digital & Social Media Marketing' Training Course information pages and booking:
[If required, please click on the link for a PDF document containing a basic text version of the information within these pages: 'Introduction To Digital Marketing' Training Course PDF.]
WHO ARE THE COURSE TUTORS & SPEAKERS?
 We are delighted to have some of the leading industry experts in digital marketing as our Course Tutors & Speakers, providing you with the opportunity to meet, learn from and network with some of the best digital marketing pioneers around.
Passionate about their specialist areas, highly experienced and keen to share their knowledge and insights as well as unique case studies and examples, our Course Tutors & Speakers will provide high quality training in terms you can understand and with business examples you can relate to.
 Our Course Tutors & Speakers have been carefully selected to provide relevant instruction in the key techniques we think you need to know, using layman's terms. They will give an overview of their subject area, including current and future thinking, development and innovation to set a context and bring you fully up to speed with channels, platforms and terminology, before concentrating on specific insights, tips and techniques you can implement yourself in-house and/or outsource to agencies and consultants, from a position of strength and knowhow. They will also address strategic issues (implementation, integration, resourcing) for your marketing mix and planning.
YOUR COURSE TUTORS & SPEAKERS
 ALEX BELLINGER, FOUNDER, SMALLBIZPOD - Alex is the entrepreneur, editor and founder of SmallBizPod which on its launch in March 2005 was the first business podcast in the UK. SmallBizPod has gone on to establish itself as one of the most influential and popular video and audio podcasts and blogs aimed at small businesses and entrepreneurs. It has always pushed the boundaries of social media to create compelling content and develop a passionate and loyal audience.
As a podcasting pioneer, Alex has advised businesses of all sizes on social media and how to produce, promote and get the best from compelling audio and video on the web as part of a broader online strategy. In 2005 Alex co-organised the world's first conference on Podcasting which took place in London and was attended by the BBC, The Guardian, Lonely Planet and many other organisations who subsequently went on to create their own podcasts.
His previous experience includes heading up corporate communications for the commercial banking operations of HSBC, RBS and Alliance & Leicester as well as a career in marketing and public affairs in the food industry.
MATTHEW D'ARCY, DIRECTOR, OMTAC - Matthew is OMTAC's (www.omtac.com) lead trainer in Internet, Social Media and Mobile Marketing, and has been delivering training workshops, seminars and in-house training seminars for many years. He also speaks at Conferences and Exhibitions, most recently at the invitation of the organisers of the IMBIBE Drinks Industry Trade Show at Earls Court, London and the IDPE in Oxford.
Matthew has had broad experience over 20 years of the worlds of Marketing, the Internet, E-commerce, Education and Government and is able to draw on his practical business experience (in brand development, recruitment, web development, consumer marketing and business to business marketing) to provide training in a relevant business context.
Matthew first began marketing with the web in the late 1990s. In 2000 he co-founded Swing Digital Ltd, a digital web development consultancy and launched OMTAC Ltd in 2004. Over his career to date Matthew has had responsibility for marketing a broad range of products and services, from sports equipment, travel, conferences, events, retail shops and restaurants to internet services, education and novelty items such as sunglasses from the Matrix movies!
 DAN FIELDER, HEAD OF CONTENT AND CO-FOUNDER OF STICKY CONTENT - Since 1997, Dan has led and delivered high-quality content projects to global brands, financial institutions, government agencies and successful internet businesses. His clients have included Business Link, Curriculum Online, Heinz, Lloyd’s of London, Lloyds TSB, London Business School and Yell.com.
Dan designed Sticky Content's (www.stickycontent.co.uk) bespoke Web-writing courses, and has delivered training to Deloitte & Touche LLP, Alstom, the Foreign and Commonwealth Office and the Science and Technology Facilities Council. He also trains for Webcredible and the Media Trust.
Dan has edited print titles for the VNU and emap publishing groups, and contributed to a wide range of national newspapers and publications, including weekly features for the Sunday Express and film reviews for Time Out Paris.
 STEFAN HULL, BUSINESS DIRECTOR, PROPELLERNET - Stefan has a broad range of business experience to draw on for his role at Propellernet advising clients across a range of sectors, such as travel and entertainment and including some of the country’s biggest retailers, about using search to capture, connect and capitalise on customer relationships. He presents at a number of events including the Online Marketing Show, Social Media Marketing and ad:tech London.
Stefan has undergraduate and postgraduate law degrees and initially specialised in law in developing countries. His first proper job was as Lecturer in the Laws of Central Asia at the School of Oriental Studies but he’s changed industries a number of times and other job titles have included: Pre-Sales Systems Engineer (for Data General / EMC, one of the world’s largest technology companies), City Reporter (The Daily Telegraph) and General Manager (Brighton Racecourse and Conference Centre). He’s also been a director of a FE college and has run courses for marketeers about how to make effective use of PR opportunities. (Given that he’s spent his entire working life trying to find the perfect job perhaps it makes sense that he’s ended up at a search agency!)
When he’s not working Stefan produces his own music and DJs, windsurfs, runs, cycles and plays football with his two-year-old son.
 STEVE JOHNSTON, FOUNDER & MANAGING CONSULTANT, SEARCH JOHNSTON - Steve founded Search Johnston in 2008 having worked independently as a Google Consultant since 2003 and is the author of the book ‘50 Ways to Make Google Love Your Web Site’. His consulting work has been underpinned by a determination to speak plain English to his clients about how Google ‘understands’ and ‘ranks’ web sites and as a result he is often invited to participate in the public debate about SEO for Google.
His history in the web services sector dates back to shortly after the web was invented in 1993 and has spanned the intervening years, during which time he has been involved in the web operations of a huge array of enterprises from many sectors, and in roles that typically evangelised the benefits of e-commerce and developed online strategies for their brands and propositions. He sees himself as an ageing inhabitant of the online frontier towns of ‘Why Do I Need a Website’, ‘E-commerce Is Small Now, But Just You Wait’ and ‘Dot-com Boom Time’ and believes we are all currently living in ‘Making Google Love Your Website’!
Steve had a hands-on interest in computer technology that had begun in high school at the end of the 1970s. When the web arrived, it seemed an obvious extension of Computing’s contribution to business: already managing data and transaction processing in the background, it could now process the communication channel between consumers and business. Steve is also old enough to have had a pre-web career, spending seven years attempting to create a high street bookselling group from scratch in South London. Ultimately he wasn’t successful but learned a lot and yes, that was him on Dragons’ Den in 2006, but that’s another story! Steve is married with three teenage children and lives near the Roman city of Bath, in the south-west of the UK.
 JENNI LLOYD, STRATEGY DIRECTOR, NIXONMCINNES - Jenni has a love of new technologies, a keen understanding of brand and design and a wealth of experience across different platforms and markets. As head of Nixon McInnes’s Strategy Practice she is responsible for helping FTSE 350 clients find their feet in the new social realm and deriving real business benefit from it. Jennie also enjoys her role as board director, helping steer the company and uphold Nixon McInnes’s democratic principles - whilst gaining enormous insight into the realities of running a business.
Jenni often speaks at industry conferences and has delivered the Social Media module for the IDM Certificate in Digital Marketing. As well as her more corporate work Jenni is keen on exploring ways in which social media can be used for social good which is why she can be found geeking out at events like Social Innovation Camp, Hack the Government Day and Barcamp at weekends.
A digital veteran, Jenni started out as a multimedia designer developing CD ROMs. She built her first website in 1995 - for Unilever. This lead to a Senior Design role with the BBC where she designed the first Top of the Pops website and later developed an interest in interactive TV. Jenni explored this further as Art Director in the iTV team at AGENCY.COM. Maternity leave and a move to Brighton lead Jenni in a different direction, away from interactive design and into strategy and account direction for a diverse range of clients. Fascinated by the emerging social trend early on, she leapt at the chance to join NixonMcInnes in 2006.
 MARTIN WAKE, CONTENT DIRECTOR, STICKY CONTENT - Martin has over a decade’s experience of electronic publishing, writing and editing, specialising in the public sector, IT and finance. He was an editor at the Motley Fool UK and spent three years as web manager at the Housing Corporation, the Government’s housing regulator.
Martin’s recent work includes projects for EHRC, the Energy Saving Trust, Nokia Siemens Networks and THINK! road safety.
Martin developed Sticky Content's (www.stickycontent.co.uk) popular ‘Writing for SEO: a Practical Introduction Course’, and has trained organisations as diverse as Worldwide Fund for Nature and London Stock Exchange. He consults, writes and edits for a wide range of clients on projects which involve a strong understanding of how to write to optimise copy for natural search - among them KFH, Threadneedle Investments and AOL Money.
 CATHERINE TOOLE, FOUNDER & CEO, STICKY CONTENT - A former press journalist, Catherine has spent the past 13 years specialising in Web and email content projects for a wide range of clients, including global brands, major public sector organisations and international charities. Sticky Content (www.stickycontent.co.uk) also provides content strategy, web writing training, and copywriting services to many of the UK's top digital agencies.
A well-known speaker and blogger, Catherine is currently writing a book on Content Strategy and co-authoring a further book on the “nine new rules of ecommerce,” to be published later in 2010.
Catherine runs content seminars at Usability Weeks around the world for the Nielsen Norman Group. She writes an expert content blog for eConsultancy and sits on the British Interactive Media Committee.
 HELEN WILKINSON, CO-OWNER, METRODECO - Helen is the co-owner with Maggie Morgan of the Metrodeco Tea Shop in Kemptown Brighton, self-billed as the UK’s only 1930s Parisian-style tea shop. They aim to offer 18 bespoke blends of fine tea, coffee and other refreshment with cakes and snacks in opulent surroundings. Metrodeco also contains two floors of elegant art deco and 20th century furniture for sale, including a range of tables, chairs and cabinets by renowned designers, such as Epstein, Eames and Wegner.
Realising they didn’t have a big marketing budget to promote their new business, Helen and her colleagues decided to use the Internet, Social Media and Mobile channels and platforms to promote Metrodeco as widely as possible. Their success with digital marketing has far exceeded expectations. As a result of their efforts awareness of the Metrodeco Tea shop is far wider than the boundaries of the normal catchment area for a small hospitality business, stretching beyond Brighton & Hove as far as New York!
An effective website (with online shopping for anyone wanting to buy their tea blends) backed by regular, dedicated use of blogging, Twitter, RSS, bookmarking, photographs, video and mobile apps means that Metrodeco stands as an excellent example of how businesses of all sizes can use basic techniques, a bit of knowhow and a lot of passion and commitment to punch far above their weight in marketing terms, at relatively low cost. It’s no surprise that Metrodeco became the first business in the country to hold a successful ‘swarm party’ on the social networking mobile app Foursquare, with more than 50 people gathering at the Tea shop for the hour-long event!
[PLEASE NOTE: Obviously it is impossible to guarantee that all our Course Tutors and Speakers will be available as planned and we reserve the right to change the Course Tutor and Speaker list for any particular course if necessary. In the event that a Course Tutor or Speaker is unable to participate in a particular course an alternative substitute with similar experience and expertise will take their place.]
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OTHER WORKSHOPS AND SEMINARS? If you are also interested in attending a masterclass workshop on one or more other key online marketing platforms/channels please click on the links below:
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