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[COURSE HOME PAGE - RETURN TO DIGITAL MARKETING - CLICK ON THE LINK.]
COURSE PROGRAMME
FOR THE 'INTRODUCTION TO DIGITAL & SOCIAL MEDIA MARKETING' TRAINING COURSE
4-DAY RESIDENTIAL / NON-RESIDENTIAL COURSE, BRIGHTON UK
'Introduction To Digital & Social Media Marketing' Training Course information pages and booking:
[If required, please click on the link for a PDF document containing a basic text version of the information within these pages: 'Introduction To Digital & Social Media Marketing' Training Course PDF.]
COURSE PROGRAMME
This intensive, residential 4-Day 'Introduction To Digital & Social Media Marketing' Training Course has been designed for managers, directors, professionals and business owners who are struggling to keep up with the rapidly evolving world of digital marketing and how to use it effectively as part of their marketing and sales strategy.
 The programme will cover all key aspects of Internet, Social Media and Mobile marketing.
Our Course Tutors & Speakers will work hard to share their experience and expertise in the time available.
They will give you an overview and basic understanding of key aspects of Digital Marketing, Social Media Marketing and Mobile Marketing and also try to ensure that you leave Brighton equipped with new contacts, insights, understanding, ideas, tips and techniques and a strategic action plan you can implement effectively for business growth and development.
COURSE PROGRAMME
The course will run from 4pm Tuesday to 3pm Friday and various course dates are available. (Please click on the link for the 'Introduction To Digital & Social Media Marketing' COURSE DATES, PRICES AND BOOKING information.)
Sessions will be presented and led by our Course Tutors & Speakers, please click on the link for COURSE TUTOR AND SPEAKER BIOGRAPHIES.
To read about each Session in detail (and each aspect of Digital & Social Media Marketing to be covered) please click on the link to see the 'Introduction To Digital Marketing' COURSE SYLLABUS.
DAY |
TIME |
TOPIC |
TUESDAY
(DAY 1) |
3.30pm - 4pm |
REGISTRATION & REFRESHMENTS
(Hotel residents may check-in from 3pm) |
DAY 1 |
4pm - 5.30pm |
SESSION 1
WELCOME & INTRODUCTIONS
with Matthew D'Arcy, Course Director |
DAY 1 |
5.30pm - 7.20pm |
SESSION 2
OVERVIEW OF DIGITAL MARKETING |
DAY 1 |
8.30pm - 10.30pm |
SESSION 3 ('Working Dinner')
CASE STUDY PRESENTATION |
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WEDNESDAY
(DAY 2) |
8.30am - 9am |
SESSION 4
BRIEFING - 'ONLINE PAYMENTS' |
DAY 2 |
9am - 11am |
SESSION 5
Grp 1 - WEB MARKETING
Grp 2 - SEARCH ENGINE OPTIMISATION (SEO) |
DAY 2 |
11am - 11.20am |
Refreshments |
DAY 2 |
11.20am - 1.30pm |
SESSION 6 ('Working Lunch')
Grp 1 - SEARCH ENGINE OPTIMISATION (SEO)
Grp 2 - WEB MARKETING |
DAY 2 |
1.30pm - 2.30pm |
Freetime |
DAY 2 |
2.30pm - 3pm |
SESSION 7
BRIEFING - 'DISABILITY WEB ACCESS' |
DAY 2 |
3pm - 5pm |
SESSION 8
Grp 1 - SOCIAL MEDIA MARKETING
(FACEBOOK & LINKEDIN)
Grp 2 - GOOGLE (ADVERTISING,
ANALYTICS & APPLICATIONS) |
DAY 2 |
5pm - 5.20pm |
Refreshments |
DAY 2 |
5.20pm - 7.20pm |
SESSION 9
Grp 1 - GOOGLE (ADVERTISING,
ANALYTICS & APPLICATIONS)
Grp 2 - SOCIAL MEDIA MARKETING
(FACEBOOK & LINKEDIN) |
DAY 2 |
7.20pm - 8.30pm |
Freetime |
DAY 2 |
8.30pm - 10.30pm |
SESSION 10 ('Working Dinner')
CASE STUDY PRESENTATION |
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THURSDAY
(DAY 3) |
8.30am - 9am |
SESSION 11
BRIEFING - 'POLLS, SURVEYS & FORMS' |
DAY 3 |
9am - 11am |
SESSION 12
Grp 1 - MICRO BLOGGING - TWITTER
Grp 2 - COPY WRITING FOR THE WEB, SOCIAL MEDIA & MOBILES |
DAY 3 |
11am - 11.20am |
Refreshments |
DAY 3 |
11.20am - 1.30pm |
SESSION 13 ('Working Lunch')
Grp 1 - COPY WRITING FOR THE WEB, SOCIAL MEDIA & MOBILES
Grp 2 - MICRO BLOGGING - TWITTER |
DAY 3 |
1.30pm - 2.30pm |
Freetime |
DAY 3 |
2.30pm - 3pm |
SESSION 14
BRIEFING - 'AFFILIATE & VOUCHER MARKETING' |
DAY 3 |
3pm - 5pm |
SESSION 15
Grp 1 - MOBILE MARKETING
Grp 2 - EMAIL MARKETING |
DAY 3 |
5pm - 5.20pm |
Refreshments |
DAY 3 |
5.20pm - 7.20pm |
SESSION 16
Grp 1 - EMAIL MARKETING
Grp 2 - MOBILE MARKETING |
DAY 3 |
7.20pm - 8.30pm |
Freetime |
DAY 3 |
8.30pm - 10.30pm |
SESSION 17 ('Working Dinner')
CASE STUDY PRESENTATION |
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FRIDAY
(DAY 4) |
8.30am - 9am |
SESSION 18
BRIEFING - 'CROWDSOURCING' |
DAY 4 |
9am - 11am |
SESSION 19
Grp 1 - VIDEO & AUDIO (PODCASTING) MARKETING
Grp 2 - STRATEGIC & ACTION PLANNING
(Hotel residents check-out by 12pm) |
DAY 4 |
11am - 11.20am |
Refreshments |
DAY 4 |
11.20am - 1.20pm |
SESSION 20
Grp 1 - STRATEGIC & ACTION PLANNING
Grp 2 - VIDEO & AUDIO (PODCASTING) MARKETING
(Hotel residents check-out by 12pm) |
DAY 4 |
1.20pm - 3pm |
SESSION 21 ('Working Lunch')
PRESENTATIONS & REVIEW |
DAY 4 |
3pm |
Close - Farewells |
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[PLEASE NOTE: We reserve the right to alter any aspect of the programme outlined above, which is provisional and provided as a guide only. Where necessary we will make alterations or develop a completely alternative programme if necessary and appropriate. Where such changes are deemed necessary we will make every effort to ensure that the new programme meets the same objectives as the original.]
Included in the booking price, refreshments (tea/coffee/water and biscuits) will be served on arrival and during comfort breaks and a light working lunch (sandwiches, fruit, drinks etc) and working dinner (3 courses) will be served each day to allow for discussion, talks and presentations.
To read about each Session in detail (and each aspect of Digital and Social Media Marketing to be covered) please click on the link to see the 'Introduction To Digital & Social Media Marketing' COURSE SYLLABUS.
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ANY QUESTIONS? CONTACT US
If you have any questions please don't hesitate to email us by clicking here or call us on 0845 058 39 85 (Local Rate Call).
IN-HOUSE TRAINING AND CONSULTANCY? Please click here for information.
OTHER WORKSHOPS AND SEMINARS? If you are also interested in attending a masterclass workshop on one or more other key online marketing platforms/channels please click on the links below:
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