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ALUMNI ADVANCEMENT
ALUMNI ONLINE 09 Conference - POSITIVE FORECAST DESPITE SNOW!
WORLD WIDE WEB OF OPPORTUNITY
 Despite the worst snow in London and the Southeast of the UK for nearly 20 years the ALUMNI ONLINE 09 Conference went ahead as planned on Tuesday 3 February 2009 with all the speakers and over half the delegates managing to make it to the Holiday Inn King's Cross Hotel in London for what proved an inspiring, thought provoking day.
For a full report please see our NEWS page.
CONFERENCE FOR ALUMNI PRACTITIONERS AT SCHOOLS, COLLEGES & UNIVERSITIES:
- Tuesday 3 February 2009 - London, UK
CONNECT, RE-CONNECT & ENGAGE ONLINE!
 ALUMNI ONLINE 09 CONFERENCE
ALUMNI ONLINE 09 is an annual conference for everyone involved in alumni, fundraising and development at Universities, Colleges and Schools.
The conference provides the ideal specialist forum for the discussion and exchange of best practice, insights, techniques, tools and ideas for growing and managing alumni communities and networking online.
WHO SHOULD ATTEND?
ALUMNI ONLINE 09 will be of interest to a wide range of professionals at Universities, Colleges and Schools including:
- alumni officers, secretaries and managers,
- fundraising and development directors and managers,
- communications and marketing managers,
- senior management at educational institutions of all sizes
Don't miss this unique opportunity to focus on the use of the Internet for alumni advancement if you are involved in alumni activities in education, or planning to initiate alumni communications for your institution.
WHY ATTEND?
Since the introduction of the world wide web and email the Internet has become a key resource for the development of alumni communities and networking, as demonstrated since 2000 by the popularity of innovative online networking sites like Friends Reunited, MySpace, Bebo, XING, LinkedIn and Facebook and the promise of virtual worlds to come, like Second Life and There.
ALUMNI ONLNE 09 will provide delegates with key insights, information and strategies enabling them to maximise the potential of the Internet to ensure the success and long-term future of their alumni programme and associated fundraising and development activities.
Developed by OMTAC (provider of training seminars and consultancy for alumni networking online) and leading alumni practitioners, ALUMNI ONLINE 09 is the annual "one stop shop" event in Europe for anyone involved in alumni advancement who wishes to maximise the opportunities offered by the Internet and related technologies for the management and growth of their alumni and friends communities.
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WHAT WILL THE CONFERENCE COVER?
CONFERENCE WELCOME
The welcoming keynote presentation The Future of Alumni Relations will provide an overview of the latest developments in the use of the Internet for alumni advancement and provide delegates with guidance on the key areas on which to focus resources, with reference to case studies and best practice.
CONFERENCE THEMES
Each presentation will be followed by a facilitated Question & Answer session. The presentations will be designed to be as informative as possible with case studies and examples and practical tips, techniques and solutions which alumni professionals can take away and apply to their own institution's alumni advancement activities over the academic year:
- Making Your ALUMNI Website Work For You (Website Track)
- ALUMNI Membership Management, Engagement & Transactions (Data Management & Fundraising Track)
- Using Online Networking & Virtual Worlds For ALUMNI Advancement (Networking Track)
- Communicating With ALUMNI Electronically (Targeting Communications Track)
- Engaging ALUMNI With Audio, Pictures & Video (Website Track)
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THE CONFERENCE PROGRAMME
TIME |
TOPIC |
DESCRIPTION |
0830 - 0930 |
Registration
& Refreshments |
Arrivals and Tea & Coffee |
0930 - 0940 |
Welcome |
Welcome & Introductions |
0940 - 1000 |
THE FUTURE OF
ALUMNI ONLINE |
Keynote Presentation:
An overview of the latest developments in the use of the Internet for Alumni Advancement identifying the key areas on which to focus resources.
Speaker: Matthew D'Arcy
|
1000 - 1100 |
MAKING YOUR ALUMNI WEBSITE WORK FOR YOU |
Website Track:
An overview of good website design for communicating with alumni, including a brief introduction to using content management systems, techniques for search engine optimisation, tips on writing engaging copy, the advantages of blogging, the benefits of offering RSS and the use of discussion boards and reply forms. The presentation will also outline how using website analysis and statistics to track visitors can be used for continuous improvement.
Speaker: Andrew Gordon
|
1100 - 1120 |
Refreshment Break |
Tea & Coffee |
1120 - 1220 |
ALUMNI MEMBERSHIP MANAGEMENT, ENGAGEMENT
& TRANSACTIONS |
Data Management & Fundraising Track:
An examination of alternative methods for integrating online and offline data systems and enabling alumni to update the alumni association with changes in contact details as efficiently as possible, including an overview of current data management and fundraising systems such as Blackbaud's Raiser's Edge & NetCommunity and WCBS's WebALUMNUS (formerly supplied by Abattia). The session will also include an introduction to offering and processing online payments, donations and gifts, and insights into the techniques and solutions for selling memorabilia, event tickets and other items online to raise revenue.
Speaker: Eibhlín Morley
|
1220 - 1315 |
USING ONLINE
NETWORKING
& VIRTUAL WORLDS
FOR ALUMNI
ADVANCEMENT |
Networking Track:
An introduction to social and professional networking online and emerging virtual world technologies, and an overview of the most popular networks (such as Facebook, LinkedIn, MySpace and XING), including the reasons for their success, the resources required to exploit them and strategies for utilising online networks to contact and engage alumni of all ages and encourage and facilitate networking between them?
Speaker: Matthew D'Arcy and Joff Manning
|
1315 - 1400 |
Refreshment Break |
Lunch |
1400 - 1500 |
COMMUNICATING
WITH ALUMNI
ELECTRONICALLY |
Targeting Communications Track:
How to master tools and techniques for sending mass emailings to alumni members, including tips on writing effective emails that get read, avoiding spam filters and understanding statistics. (Including strategies for targeting and engaging younger / recent alumni, middle-aged alumni and older alumni using a range of email/online communication tools and techniques.)
Speaker: Mike Teasdale
|
1500 - 1600 |
ENGAGING ALUMNI
WITH AUDIO,
PICTURES & VIDEO |
Website Track:
An introduction to using audio, pictures and video to engage alumni more effectively, including a beginners guide to planning and making Podcasts and to distributing audio, pictures and video effectively online. The session will also highlight ideas for using pictures and video to encourage a sense of community amongst the alumni body of all ages, and to bring alumni up to date on their old alma mater.
Speaker: Alex Bellinger and Richard Doughty
|
1600 - 1620 |
Refreshment Break |
Tea & Coffee |
1620 - 1700 |
CONFERENCE PLENARY |
Conclusions |
1700 |
CONFERENCE CLOSE |
Farewells |
Please click on the link to read about our ALUMNI ONLINE 09 Conference Speakers.
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CONFERENCE VENUE
LONDON, 3 FEBRUARY 2009 - HOLIDAY INN - KING'S CROSS / BLOOMSBURY, LONDON
 The ALUMNI ONLINE 09 Conference will be held at the Holiday Inn London King's Cross / Bloomsbury, a central London hotel situated between the City of London and London's West End.
The Holiday Inn London King's Cross provides easy access to key tourist attractions such as Oxford Street, Covent Garden, The British Museum, St Pauls Cathedral and Sadlers Wells Theatre.
Address:
Holiday Inn
London King's Cross / Bloomsbury
1 King's Cross Road
London
WC1X 9HX
VENUE, TRAVEL & LOCAL HOTELS:
There is a good choice of affordable hotels nearby and the hotel can be easily reached by rail or road and is well connected to London's airports.
Please click on the link for full details of the venue, travel information and links to local hotels to suit all budgets: ALUMNI ONLINE 09 Conference London - Venue & Hotels.
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FACEBOOK GROUPS & PAGES
 We have created two new groups on Facebook which will be of interest to a wide range of ‘alumni practitioners’ such as alumni officers, alumni secretaries, alumni co-ordinators, alumni volunteers, fundraising managers, development directors, IT officers and IT Managers etc in Schools, Colleges and Universities in Europe. (The groups will also be of interest to consultants and companies providing alumni services to further education and higher education institutions.).
These Facebook Groups will address a wide range of communications channels and techniques including: email, websites, alumni membership and community systems, social networks (Facebook, LinkedIn, MySpace, Friends Reunited, hi5, Xing), virtual worlds (There, Second Life) etc.
We look forward to exchanging alumni development ideas, tips and techniques and good practice with you on the Facebook Group page relevant to your institution type - please see and participate in the Discussion Boards and the Wall.
This is a new Facebook Group for those working on behalf of the alumni communities of European Universities and Colleges (alma mater) to connect, re-connect and engage their former students and staff by the effective use of the Internet and electronic communications.
Please click on the link (and sign into your Facebook Profile if necessary) to view and join the Facebook Group:
http://www.new.facebook.com/group.php?gid=11598494963
This is a new Facebook Group for those working on behalf of the alumni communities of European Secondary (High) Schools and Sixth Form Colleges (alma mater) for students aged 11-18 years to connect, re-connect and engage their former students and staff by the effective use of the Internet and electronic communications
Please click on the link (and sign into your Facebook Profile if necessary) to view and join the Facebook Group:
http://www.facebook.com/group.php?gid=37016156997
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HOW TO BOOK
DELEGATE PRICE
The delegate price for the ALUMNI ONLINE 09 Conference for Schools, Colleges and Universities includes refreshments and lunch, Conference notes and access to the OMTAC Client Area and Facebook Pages. Multiple bookings are welcome.
- First delegate cost per institution: £195 + Vat (£29.25) = £224.25 per delegate.
- Cost for additional delegates per institution: £175 + Vat (£26.25) = £201.25 per delegate.
BOOK SECURELY ONLINE
Please click on the link to pay by credit or debit card or BACS or Wire Transfer using our Secure Online Booking Form.
If paying by BACS or Wire Transfer please complete the Secure Online Booking Form and then send your BACS or Wire Transfer payment separately to:
Account name: OMTAC Ltd
Bank: Barclays Bank Plc (Brighton branch)
Account number: 80643963
Sort Code: 20-12-80
IBAN: GB53 BARC 2012 8080 6439 63
SIFTBIC: BARCGB22
(If you have any difficulty using the Secure Online Booking Form please see below for alternative booking options.)
ALTERNATIVE BOOKING OPTIONS
Alternatively if you wish to pay Cheque or have difficulty using the Secure Online Booking Form please print off and complete the Offline Booking Form (this is our general, multi-purpose booking form for Education Sector events).
 Please send the Booking Form by fax (+44 (0) 7006 026 062) or by post (enclosing a cheque if applicable, made payable to "OMTAC Ltd") to:
Alumni Online 09 Booking
OMTAC Ltd
BMC 15-17 Middle Street
Brighton
East Sussex
BN1 1AL. United Kingdom
On receipt of your Booking Form (multi-purpose booking form for Education Sector events) and payment we will confirm your registration with a receipt and send joining instructions.
If you have any questions please don't hesitate to email us by clicking here or call us on 0845 058 39 85 (Local Rate Call).
Thank you, we look forward to seeing you at the conference.
BOOKING TERMS & CONDITIONS
We look forward to meeting you, please note the following booking terms and conditions:
- You may cancel your booking and receive a full refund provided written notification is received at least 14 days before the Conference.
- We cannot provide a refund with less than 14 days notice however substitutions are welcome.
- Commercial representatives are welcome to book normal delegates places however the distribution of any commercial or advertising materials (other than business cards) and the demonstration of any services or solutions by delegates who have not also booked a Sponsorship or Exhibition Package is prohibited and will result in ejection from the Conference.
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CONTACT US
If you have any questions about the conference or wish to make suggestions, share information or participate in other ways than as a delegate please don't hesitate to email us by clicking here (or emailing us at: info@omtac.com) or call us on 0845 058 39 85 (Local Rate Call).
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