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audio|video|picturesonline 09 CONFERENCE
CONFERENCE FOR ALUMNI PRACTITIONERS, EDUCATION MARKETING AND PR PROFESSIONALS, STUDENT RECRUITERS, INDUCTION AND RETENTION STAFF AT SCHOOLS, COLLEGES & UNIVERSITIES:
- Thursday 15 October 2009 - London, UK
USING AUDIO, VIDEO & PICTURES TO INFORM, ENGAGE, CONNECT & INDUCT!
 AUDIO, VIDEO & PICTURES ONLINE 09 for the engagement of alumni, students and prospective students is an annual conference for everyone involved in marketing, recruitment, admissions and induction and retention at Universities, Colleges and Schools.
The conference will serve as a specialist forum for the discussion and exchange of best practice, insights, techniques, tools and ideas for using audio and video podcasts and web video and also pictures to recruit new pupils and students and to facilitate their smooth admission and settlement into their new School, College or University, helping to reach target numbers and increase retention.
WHO SHOULD ATTEND?
AUDIO, VIDEO & PICTURES ONLINE 09 will be of interest to a wide range of professionals at Universities, Colleges and Schools including:
- admissions officers and registrars,
- marketing and PR communications directors and managers,
- alumni, development & fundraising managers and directors
- staff involved in student enrollment, induction and welfare from departments/organisations such as the Students' Union, Library & Information Service, Accommodation Service, Sports, Academic departments etc,
- senior management (academic & pastoral) at educational institutions of all sizes.
Don't miss this unique opportunity to focus on the use of audio and video podcasting and web video - whether you are already using these communication techniques to engage alumni, boost recruitment, PR communications, induction and retention at your institution or you are planning to introduce audio and/or video online for these purposes.
WHY ATTEND?
 The introduction of audio and video podcasting and its huge popularity amongst young people has created exciting new opportunities for communicating with prospective pupils and students and for informing and supporting them more effectively through the induction process.
Audio and video have been employed for some time by educational institutions as useful marketing and recruitment tools.
However the democratisation of digital media and the success of podcasting, and the associated web video, has made audio and video considerably cheaper, more flexible, more personal and more accessible for Schools, Colleges and Universities seeking to engage young people, staff, partners and alumni.
Podcasting requires new thinking, new understanding and new approaches to the older more formal uses of audio and video traditionally employed by institutions in their student recruitment and induction, PR and alumni communications.
The combination of a number of factors has lead to 'the coming of age' for audio and video as an effective, affordable medium for communicating with prospective and current students, making podcasting an essential part of any alumni, PR, student recruitment and induction strategy, including:
- the popularity of the medium (the personal consumption of audio and video anywhere) first began with the portable radio and has been subsequently fueled by inventions such as the walkman, mobile phone and handheld gaming devices;
- the launch and availability of digital audio and video (MP3 etc) players, such as iPods, mobile phones and PDAs, enabling people to possess and consume high quality digitised media on handheld and other devices at their convenience;
- the parallel development of high quality, low cost audio and video recording and production/editing that can be used by anyone to produce programming;
- the invention of the Internet and the wide availability of fast broadband access (the distribution system).
 The potential is tremendous. People of all ages, but especially young people, have fully embraced this new way to consume and share audio and video, often downloading thousands of audio and video files and listening and watching online through websites such as YouTube, the BBC etc.
Audio and video podcasts and web video can be used in a wide range of situations to reach prospective and current students positively and achieve strategic PR and marketing goals, for example:
- to bring new facilities and areas of Institutional excellence to the attention of prospective students with specialist interests - whether in a particular area of academic study or research, or in extra-curricular areas such as sport or accommodation or careers services;
- to bring new facilities and areas of Institutional excellence and research and development expertise and developments to the attention of prospective commercial partners;
- to introduce teaching and research staff and provide a taste of lectures or research projects, team work or case studies;
- to address the needs and concerns of prospective International students, perhaps with current students providing insights and commentary in their own language;
- to discuss career prospects, perhaps with successful alumni talking about their own career paths after leaving the School, College or University;
The potential for using audio and video online for communicating with and engaging alumni and for fundraising and development is also massive, for example:
- for communicating recent or proposed changes and developments at the School, College or University;
- for explaining fundraising initiatives;
- for reporting on events, reunions etc of interest to alumni;
- for distributing news and information, including interviews with current students, current and former staff, alumni, prestigious visitors to the institution etc;
- for sending good wishes (video Christmas cards etc).
The advantages for Schools, Colleges & Universities using podcasting for student recruitment and induction include:
- In a multi-media age with numerous calls for their attention, young people especially are attracted to new technologies and alternative sources of information that are packaged in formats they like, understand and use day to day;
- Educational institutions that use these technologies and communication channels creatively will stand out from competitors and successfully capture the interest of their target audiences;
- Schools, Colleges and Universities using audio and video gain credibility by demonstrating that they are actively participating in the media and information revolution currently underway;
- Podcasting and web video is also a very effective way to communicate directly with the parents of students and those working in feeder schools and other third party opinion leaders/formers who may influence the decision making of prospective students or have an impact on their welfare during the induction period;
- The use of audio and video podcasting and web video can generate additional positive public relations for the institution;
- Audio and video can be a very effective way to convey the character and personality of an educational institution as the sum of many parts offering a particular kind of learning community to its existing students and staff, and prospective students and staff;
- Once downloaded audio and video podcast material provided by a School, College or University is retained by the user and can be accessed and consumed anywhere at any time, many times.
- Audio and video production is much cheaper than ever before with widely available technology and software, and the skills required to produce audio and video can even be self-taught;
- Unlike printed materials etc, audio and video podcasts and web video can be quickly and inexpensively updated and distributed centrally, with the added benefit of automated subscriber groups using online notifications and feeds (RSS etc);
- Users can easily share and recommend audio and video files they believe will be of interest to others;
- Many educational institutions already have in-house the necessary skills, technologies and other resources required to produce audio and video;
- There is considerable opportunity to combine audio and video production for student recruitment and induction with learning for current students, perhaps even developing new resources as part of the existing curriculum.
- The uptake of audio and video marketing, guidance and support material can be easily measured and evaluated.
Developed by OMTAC (provider of training seminars and consultancy for education marketing and induction online) and leading practitioners, AUDIO, VIDEO & PICTURES ONLINE 09 is the annual "one stop shop" event in Europe for anyone:
"...involved in alumni and fundraising, student marketing and PR, admissions, registration, enrollment and induction who wishes to maximise the opportunities offered by Podcasting, Web Video, Pictures and the Internet for engaging, connecting and informing prospective and new students, their parents, alumni, the media and other opinion leaders."
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WHAT WILL THE CONFERENCE COVER?
The Conference is intended to address the challenges in using audio and video podcasting and web video faced by those working in education with responsibility for alumni, PR communications, student recruitment and induction, including:
- understanding the nature of the podcasting (audio), web video and pictures multi-media medium;
- using the most appropriate applications for podcasting, pictures and web video to achieve the strategic needs of the institution;
- identifying and employing the resources required for the production and distribution of the audio and video material;
- working with in-house skills and technologies (where they exist) for the benefit of existing students and to maximise return on investment;
- determining the audio and video content, bringing together and managing participants/interviewees etc and planning the creative process to ensure the material is appropriate, engaging and accurate for the intended audience;
- managing the production process to schedule and budget;
- establishing and maintaining a suitable distribution system and distribution channels;
- presenting and packaging the finished audio and video podcasts and web videos effectively to the target audience;
- ensuring material is engaging and kept fresh and accurate and updated as required;
- evaluating the uptake and impact of audio, pictures and video material;
- exploiting the use of this medium to generate additional positive public relations for the institution.
(It is important that alumni, marketing and induction professionals know the target audience(s) - their needs, their interests, their concerns and desires - and this is assumed for the purposes of concentrating on the use of podcasting and web video.)
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THE CONFERENCE PROGRAMME
TIME |
TOPIC |
DESCRIPTION |
0800 - 0915 |
Registration
& Refreshments |
Arrivals and Tea & Coffee (from 0800 to 0930) |
0915 - 0930 |
Welcome |
Welcome & Introductions |
0930 - 1000 |
THE PAST, PRESENT & FUTURE OF AUDIO & VIDEO PODCASTING
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AN INTRODUCTION TO PODCASTING & WEB VIDEO:
ALEX BELLINGER (SmallBizPod, www.smallbizpod.co.uk) will introduce Podcasting addressing the key questions: What is "Podcasting"? How does it work? Who does it? How did podcasting emerge as a new communications medium for entertainment, business, education and social development? What are the trends and developments influencing the popularity of audio and video podcasting? What is the future for podcasting? |
1000 - 1115 |
USING PODCASTS TO RECRUIT & INDUCT STUDENTS & ENGAGE ALUMNI - SETTING THE SCENE
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EDUCATION & ALUMNI PODCASTING UK & EUROPE:
TOM ABBOTT (Warwick University, UK) will give an introduction to how education institutions in the UK & Europe are successfully using audio and video podcasting to attract, engage and inform prospective and new students, to undertake PR and engage alumni... including insights into the strategic issues around planning, budgeting and managing audio and video marketing campaigns and induction programmes. The presentation will also consider the challenges around educating colleagues and senior management in the benefits of using podcasting and gaining cross-institution support. |
(As above) |
(As above)
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EDUCATION & ALUMNI PODCASTING USA:
JEFF FREY (Rice University, USA) will provide an overview of the use of audio and video podcasting in the USA, drawing on his experience as one of the first to adopt podcasting in an educational institution in the USA and his knowledge of the work at Duke and Stanford Universities to pioneer the use of the iPod and iTunesU, as well as the use of audio and video podcasting at many other US educational institutions. Jeff will draw on case studies to identify the best practice that has resulted in up to 60% of prospective students for USA Universities downloading relevant podcasts prior to selecting their preferred university. |
1115 - 1135 |
Refreshment Break |
Tea & Coffee |
1135 - 1220 |
INSTITUTIONAL CASE STUDIES |
PODCASTING (AUDIO), VIDEO & PICTURES BEST PRACTICE - PRACTICAL EXAMPLES:
Lessons learned at institutions that have successfully adopted audio and video podcasting and pictures for recruiting and inducting students, PR and alumni communications - tips and techniques, best practice providing guidelines on how to initiate and launch a successful podcasting and/or web video programme. |
1220 - 1300 |
THE ART OF STORYTELLING |
A PROFESSIONAL VIEW FROM THE WORLD OF RADIO & TELEVISION:
A professional producer from the world of “old media” will advise on the storytelling and editing skills required to build good narrative, exploring the issues around the creative content and style of your audio and video podcast and addressing key themes like authenticity, voice and impact. |
1300 - 1400 |
Refreshment Break |
Lunch |
1400 - 1445 |
WEB VIDEO - HOW TO REACH YOUNG PEOPLE CREDIBLY |
YOUTUBE DIRECTORS GIVE THEIR ADVICE:
A fun, insightful and telling look by some rising YouTube stars on what works and doesn’t work when it comes to Schools, Colleges and Universities trying to connect with and engage young people using video on the Internet, including ideas and suggestions on how to communicate positively with young people and achieve competitive advantage without losing credibility for the institution! |
1445 - 1530 |
BREAKOUT SESSION 1 |
PODCASTING WORKSHOPS:
HOW TO PRODUCE AND DISTRIBUTE A PODCAST:
During the workshop delegates will be given a practical, step by step guide to the technical and creative process for planning, making and distributing podcasts, in an educational context.
THE MARKETING PLAN - THE ROLE FOR PODCASTING:
An opportunity to discuss the role that podcasting has for School, College and University marketing and student recruitment alongside the use of printed materials, the Internet, visits and events etc. This workshop will address the strategic issues around the use of audio and video including content, production, budgeting and managing combined campaigns.
PODCASTING FOR SCHOOL RECRUITMENT & ADMISSIONS:
This workshop will focus specifically on the use of audio and video podcasting and web video by a variety of Schools to market themselves locally, regionally, nationally and internationally to prospective students (aged 8 to 16 years old), their parents and advisers.
RECRUITING & INDUCTING INTERNATIONAL STUDENTS WITH PODCASTING:
A workshop dealing with the specific challenges and opportunities of communicating effectively with International students - this workshop is designed to help delegates understand how to use audio and video podcasts effectively to engage and attract International students to the School, College or University and to successfully induct and retain them once they have arrived.
USING PODCASTING TO “SELL” LEARNING:
Delegates attending this workshop will learn how to “sell” learning by using audio and video podcasts to excite and motivate prospective students, their parents and advisers about the teaching and research available to them within the institution, giving them an insight into the styles of teaching and learning, introducing them to the teaching staff, the departmental facilities, the future opportunities for graduates etc.
INDUCTING NEW STUDENTS WITH PODCASTING:
Those attending this workshop will have the opportunity to explore how Schools, Colleges and Universities can use audio and video to support and inform new students before they arrive and on arrival, with student induction programmes, from Library & Information audio tours to Accommodation guidance to information on Student Welfare, Health and Safety, Sports & Activities.
MEASUREMENT & EVALUATION:
A practical look at methods for measuring, evaluating and demonstrating the return of investment on time and resources invested in podcasting and web video. There is more to measuring success than simply monitoring the number of downloads, listeners and viewers - useful data and feedback can very positively guide investment influencing the output, the content and distribution.
|
1530 - 1545 |
Refreshment Break |
Tea & Coffee |
1545 - 1630 |
BREAKOUT SESSION 2 |
PODCASTING WORKSHOPS:
The workshops run during Breakout Session 1 will be repeated, enabling delegates to attend the two workshops of most interest to them.
|
1630 - 1700 |
CONFERENCE PLENARY |
CONCLUSIONS |
1700 |
CONFERENCE ENDS |
Thank You For Coming |
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CONFERENCE VENUE
CENTRAL HALL WESTMINSTER, LONDON, THURSDAY 15 OCTOBER 2009
The AUDIO, VIDEO & PICTURES ONLINE 09 Conference will be held at Central Hall Westminster on Storey's Gate, next door to the QE II Conference Centre and across the road from Westminster Abbey and Houses of Parliament.
Address:
 Central Hall Westminster
Storey's Gate
LONDON
SW1H 9NH
United Kingdom
Tel: +44 (0)20 7222 8010
Fax: +44 (0)20 7222 6883
Web: www.c-h-w.com
 VENUE, TRAVEL & LOCAL HOTELS:
There is a great choice of affordable hotels nearby and Central Hall Westminster can be easily reached by public transport, rail or road and is well connected to London's airports.
Please click on the link for full details of the venue, travel information and links to local hotels to suit all budgets: AUDIO, VIDEO & PICTURES ONLINE 09 Conference - Venue & Hotels.
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HOW TO BOOK
DELEGATE PRICE
The delegate price for the AUDIO, VIDEO & PICTURES ONLINE 09 Conference for Schools, Colleges and Universities includes refreshments and lunch, Conference notes and access to the OMTAC Client Area and Facebook Pages. Multiple bookings are welcome.
- First delegate cost per institution: £220 + Vat (£33) = £253 per delegate.
- Cost for additional delegates per institution and for members of AMDIS, IDPE & CASE Europe: £195 + Vat (£29.25) = £224.25 per delegate.
- Student Union delegates: £150 + Vat (£22.50) = £172.50 per delegate.
BOOK SECURELY ONLINE
Please click on the link to pay by credit or debit card or BACS or Wire Transfer using our Secure Online Booking Form.
If paying by BACS or Wire Transfer please complete the Secure Online Booking Form and then send your BACS or Wire Transfer payment separately to:
Account name: OMTAC Ltd
Bank: Barclays Bank Plc (Brighton branch)
Account number: 80643963
Sort Code: 20-12-80
IBAN: GB53 BARC 2012 8080 6439 63
SIFTBIC: BARCGB22
(If you have any difficulty using the Secure Online Booking Form please see below for alternative booking options.)
ALTERNATIVE BOOKING OPTIONS
Alternatively if you wish to pay Cheque or have difficulty using the Secure Online Booking Form please print off and complete the Offline Booking Form (this is our general, multi-purpose booking form for Education Sector events).
 Please send the Booking Form by fax (+44 (0) 7006 026 062) or by post (enclosing a cheque if applicable, made payable to "OMTAC Ltd") to:
AUDIO, VIDEO & PICTURES ONLINE 09
OMTAC Ltd
BMC 15-17 Middle Street
BRIGHTON
East Sussex
BN1 1AL. United Kingdom
On receipt of your Booking Form (multi-purpose booking form for Education Sector events) and payment we will confirm your registration with a receipt and send joining instructions.
If you have any questions please don't hesitate to email us by clicking here or call us on 0845 058 39 85 (Local Rate Call).
Thank you, we look forward to seeing you at the conference.
BOOKING TERMS & CONDITIONS
We look forward to meeting you, please note the following booking terms and conditions:
- You may cancel your booking and receive a full refund provided written notification is received at least 14 days before the Conference.
- We cannot provide a refund with less than 14 days notice however substitutions are welcome.
- Commercial representatives are welcome to book normal delegates places however the distribution of any commercial or advertising materials (other than business cards) and the demonstration of any services or solutions by delegates who have not also booked a Sponsorship or Exhibition Package by prior arrangement (please contact OMTAC Ltd) is prohibited and will result in ejection from the Conference.
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CONTACT US
If you have any questions about the conference or wish to make suggestions, share information or participate in other ways than as a delegate please don't hesitate to email us by clicking here (or emailing us at: info@omtac.com) or call us on 0845 058 39 85 (Local Rate Call).
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