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[Please click on the link to return to the ALUMNI RELATIONS ONLINE TRAINING HOME PAGE]
ALUMNI RELATIONS TRAINING SEMINAR
'HOW TO START AND GROW YOUR ALUMNI ONLINE COMMUNITY'
'HOW TO START AND GROW YOUR ALUMNI ONLINE COMMUNITY' 1-DAY SEMINAR
ALUMNI RELATIONS, DEVELOPMENT & FUNDRAISING USING THE INTERNET, EMAIL, SOCIAL & PROFESSIONAL NETWORKS, MICRO-BLOGGING ETC
This page explains the Alumni Relations Training Seminar content and programme in full, and how to book a place for one or more delegates.
All are welcome to attend from Institutions (Schools, Colleges, Language Schools, Universities, Associations etc) from the UK and Ireland, Europe, Middle East, Asia and Worldwide. Seminars in 2011-2012 will take place in:
...Amsterdam, Bangkok, Berlin, Birmingham, Cairo, Dubai, Hong Kong, Kuala Lumpur, London, Madrid, Manchester, Paris, Rome...
What location suits you best? If you are interested in booking Seminars in the UK & Europe please scroll down this page, if you are interested in booking for Seminars in Asia and the Middle East please click on the location that suits you best for more information, dates and booking details for that location: Bangkok Thailand, Cairo Egypt, Dubai United Arab Emirates, Hong Kong China, Kuala Lumpur Malaysia.
Ready to book your place(s) on the Alumni Online Training Seminar? Please see above and click on the link for the location that suits you best if booking for Asia or the Middle East, or please click here to go straight to the "How to Book" section below for UK & European locations. [AVAILABILITY - we currently have availability on all Training Seminar dates.]
The number of places on each Seminar is limited, places are allocated on a first come, first served basis... early booking is recommended to avoid disappointment.
Please simply scroll down this page or click on the sub-headings below to be taken to a particular section:
1 DAY MASTERCLASS SEMINAR - BACKGROUND
Following the success of previous seminars over the last 5+ years we are pleased to announce a new series of intensive, affordable one day 'How To Start & Grow Your Alumni Community Online' Training Seminars in various locations around the UK, Europe, Middle East and Asia.
These Alumni Online Training Seminars are for Schools, Colleges and Universities, Education & Training Organisations, Alumni, Social and Professional Networks, Associations and Clubs that are relatively new to using Online Social and Professional Networks (Facebook, LinkedIn, XING etc etc), Twitter, Website Search Engine Optimisation (SEO), Google, Email, User Generated Content Sites (YouTube, Wikipedia, Flickr, iTunes, Blogs), News Feeds and RSS, Bookmarketing & Sharing, Interactive Publications Online, VOIP & Instant Messaging (Skype, MSN Messenger etc), Live Chat etc etc.
Fundraising & Development professionals will also find this Training Seminar beneficial.
This Alumni Relations Seminar will not only be relevant strategically and immediately practical with tips and techniques that can be quickly implemented but it will also of interest for personal development purposes for those working in the Alumni Relations, Fundraising and Development fields.
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ALSO OF INTEREST...
ADVANCED ALUMNI ONLINE 1-DAY TRAINING SEMINAR - Please click on the link to read about the 1-day Advanced Masterclass Seminar on 'Maximising Alumni Engagement, Networking and Fundraising Online'.
DIGITAL ALUMNI RELATIONS BLOG - Please click on the link to read, comment on and subscribe to our Alumni Relations Online blog updated weekly. Follow us on Twitter at: @digitalalumni.
REUNION & ALUMNI NETWORKING EVENT IDEAS - Please click on the link to read about our special 'Alumni Talk Service' just announced.
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WHY ARE WE OFFERING A ONE DAY SEMINAR ON 'HOW TO START & GROW YOUR ALUMNI COMMUNITY ONLINE'?
 There is no better tool for alumni associations and those involved in Alumni Relations and Alumni Advancement, fundraising and development than the Internet... but the Internet is also the greatest threat to those institutions and alumni associations which do not understand and embrace it.
The launch of the Friends Reunited website in 2000 was the wake-up call... but a revolution is now underway... the real challenge to the role of the traditional alumni association, and the ability of Universities, Colleges and Schools, Employers, Business and Professional Networks and Clubs to serve as the main facilitator for alumni relations, is the rapid adoption by millions of people of "Social Networking" sites and platforms such as Facebook, MySpace, Bebo, LinkedIn, XING and Twitter... and coming soon is the 3-D Internet with Virtual Worlds and other new channels.
Former pupils, students, parents and staff can now find each other online and network without the involvement of the alumni association. This could be the death knell for alumni associations and have serious repurcussions for fundraising and development for Schools, Colleges and Universities.
Is there a future for the Alumni association? What impact will Social Networking have on fundraising and development? What can Schools, Colleges and Universities, Employers, Networks and Clubs do to exploit the Internet fully and not get left behind? We invite you to attend our Alumni Online Training Seminar to find out.
 In summary the 1-day Seminar will provide those attending with:
- an overview of the Social and Professional Networking phenomena,
- the likely impact of the growth in Social and Professional Networking on alumni associations and fundraising and development in Education,
- opportunities for alumni associations and development offices to exploit Social and Professional Networking effectively,
- good practice in the use of Social and Professional Networking technologies,
- long-term strategies for utilising Social Networking for the benefit of an alumni, fundraising and development programme.
We have kept the 'How To Start & Grow Your Alumni Community Online' Seminar price as low as possible and we are limiting the number of people attending each Seminar to encourage interaction.
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WHO SHOULD ATTEND THE SEMINAR?
 The 'How To Start & Grow Your Alumni Community Online' Seminar has been designed for those with responsibility for alumni associations, fundraising and development within Schools, Colleges and Universities, Alumni, Social and Professional Networks and Clubs, including:
- Alumni Secretaries
- Alumni Officers / Managers and Alumni Directors
- Alumni Representatives and Alumni Association Committee Members
- Fundraising Officers / Managers and Fundraising Directors
- Development Officers / Managers and Development Directors
- Senior School/College/University Management
- Head Teachers and Principals
The Seminar will enable anyone with relatively limited knowledge of Social and Professional Networking and other online Internet technologies to get up to speed quickly.
Those who are concerned that their organisation is not utililsing Social and Professional Networking fully or who lack sufficient understanding of the current developments in the Internet that will have an impact on the alumni and/or fundraising development programmes will find this Training Seminar especially useful.
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WHAT WILL THE SEMINAR COVER?
This Alumni Online Training Seminar will provide an overview of the Internet, the use of the Internet by alumni associations and fundraising and development programmes (best practice with websites, SEO, RSS, blogging etc), the rapid emergence of Social and Professional Networking, good (and bad) practice for using Social and Professional Networking technologies strategically, and action planning for the future use of the Internet for the alumni, fundraising and development programme.
Topics covered will include:
- Objectives for the use of the Internet
- The place of the Internet in the alumni, fundraising and development programme
- The emergence of Social and Professional Networking
- Who uses Social and Professional Networks anyway?
- What are Social and Professional Networks? (A look at Facebook, MySpace, XING and LinkedIn and the micro-blogging platform Twitter)
- What is the good (and bad) practice in the use of Social and Professional Networking by alumni, fundraising and development progammes?
- Strategies and techniques for exploiting Social and Professional Networking for your alumni, fundraising and development programmes
- The future for alumni, fundraising and development programmes.
We will focus in particular detail on:
- What makes for an effective website - your web presence is vital... registration, news, online payments, event management etc,
- Using Social & Professional Networks - Facebook Pages, LinkedIn, Xing and how best to exploit them,
- The effective use of Email for Alumni Relations,
- Using Twitter,
- The principals of Search Engine Optimisation (SEO),
- Blogging,
- Using Multi-Media - Video (YouTube, Vimeo etc), Audio Podcasting (iTunes etc), Photographs/Images (Flickr etc),
- Sharing Is The Future, Creating Alumni Ambassadors & Evangelists with RSS, Bookmarking & Sharing, Like buttons on Facebook and Google etc.
- Opening New Communications Channels - SMS/Texting, VOIP & Instant Messaging (Skype, MSN Messenger etc), Live Chat etc etc.
Our objectives are to ensure all those attending the 'How To Start & Grow Your Alumni Community Online' Seminar have a thorough understanding of Social and Professional Networking and its implications for alumni, fundraising and development programmes, and an overview of good practice and strategies and techniques for exploiting online networks.
Information will be clearly presented in a non-technical way without bias to any particular service or systems provider. Online communications channels and Social and Professional Networking will be explored in a marketing, community and education context relevant to those attending, using case studies and examples.
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WHY FOCUS ON SOCIAL AND PROFESSIONAL NETWORKING?
Schools, Colleges and Universities, Alumni, Social and Professional Networks and Associations are vibrant, exciting communities and comprise multiple relationships across a wide variety of individuals and groups. When people are meeting day to day the management of such networks can be a challenge. Even more so when people leave.
Alumni associations have traditionally been the channel for maintaining contact with old school friends and former parents, staff, colleagues and fellow network and club members. More recently with the pressure on Schools, Colleges and Universities to find additional funding the traditional education "alumni network" has become increasingly important, and professional.
However for most people the alumni association is just one of many networks they are involved with and their day to day priorities may leave them with little time to manage their multiple relationships.
 "Social Networking" is the common term being used to describe the increasing take-up by individuals of all ages and backgrounds, interests and experiences of social networking websites that have been designed to help individuals manage those personal and business relationships easily and inexpensively. The more popular these social and professional networking sites become the more relevant and applicable they are.
Recently there has been a dramatic shift away from specific network websites based on a particular theme such as School, College or University, dating, trade or profession to more general social network websites (from "Friends Reunited" to "Facebook").
Users of Social and Professional Networking websites, and there are now millions of them in the UK, will tend to visit their favourite network website regularly, perhaps daily, but will rarely bother visiting a more specific networks such as a School or College or Employer alumni website.
 For example... over 550 million people are registered on Facebook, over 100 million are registered on LinkedIn and over 15 million on XING... millions more are using and reading blogs like Blooger, spending millions of hours on photo and sharing sites like YouTube and Flickr, and communicating en masse using mobile SMS tools like Twitter.
Longer term there is a clear danger that the services provided by Social Networking websites and their popularity will make the traditional alumni association largely obsolete, consequently frustrating the communications, fundraising and development efforts of the School, College or University, Alumni, Employer or Professional Network or Club.
Alternatively the success of the Social and Professional Networking websites could be seen to present considerable opportunity for pro-active alumni associations. The Social and Professional Networks have well developed functionality that can be exploited by alumni associations to identify and connect alumni and ensure their alma mater not only remains on their radar but has relevance and meaning to them.
By putting Social and Professional Networking at the centre of its strategy for maintaining the relationship between alumni and their alma mater an organisation, educational institution, network, employer or club can continue to build on the loyalty of staff, colleagues, students, parents and former parents and members.
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THE SEMINAR PROGRAMME
Please arrive between 10am and 10.30am for registration and refreshments. We will begin at 10.30am. There will be two breaks for refreshments during the day, with a working lunch. We will finish at 4.30pm.
The price per delegate includes your place on the Training Seminar, refreshments, lunch, your Alumni Online guide, certificate of attendance and access to further materials on the OMTAC website.
TIME |
TOPIC |
10am - 10.30am |
Registration & Refreshments |
10.30am - 11.30am |
Using the Internet for an Alumni, Fundraising and Development Programme and the emergence of Social and Professional Networking.
Best practice with Websites, SEO, RSS, blogging etc. |
11.30am - 11.45am |
Refreshment Break |
11.45am - 1.15pm |
Who uses Social Networks? What are Social and Professional Networks? (A look at various examples.) Good and Bad Practice in the use of Social and Professional Networking by Alumni, Fundraising and Development Programmes. |
1.15pm - 2pm |
Break & Working Lunch |
2pm - 3.30pm |
Using Email and Multi-media effectively to engage your Alumni - Pictures, Video and Podcasting. |
3.30pm - 3.45pm |
Refreshment Break |
3.45pm - 4.15pm |
Strategies and techniques for extending your Alumni reach.
The Future for Alumni, Fundraising and Development Programmes Online
|
4.15pm - 4.30pm |
Summary |
4.30pm |
Close |
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WHO WILL LEAD THE SEMINAR?
The 'How To Start & Grow Your Alumni Community Online' Seminar will be lead by Matthew D'Arcy, Managing Director.
 Matthew will draw on his broad experience of the worlds of Education, Alumni Networks, Social Networking, Professional Networking, Marketing and the Internet to present a relevant, informative and dynamic Workshop with useful, practical advice and examples from considerable research he and his team have undertaken on the use of the Internet by networks, institutions, companies and organisations of all sizes.
Matthew has worked in a number of industry sectors, from website development to online marketing and ecommerce, from recruitment to hospitality and event management, from education to alumni membership services, from retail to consultancy services, from FMCG to brand development and distribution. Please click on the link for more about Matthew.
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THE SEMINAR SCHEDULE - LOCATIONS & DATES IN UK & EUROPE
We will be offering the one day seminars on 'How To Start & Grow Your Alumni Community Online' in various locations locations around the UK & Europe, using Holiday Inn and Holiday Express hotels or similar venues. (If you would like to attend a Seminar but the dates for locations near you are not convenient, please let us know.)
 [If you are interested in booking Seminars in Asia and the Middle East please click on the location that suits you best for more information, dates and booking details for that location: Bangkok Thailand, Dubai United Arab Emirates, Hong Kong China, Kuala Lumpur Malaysia.]
 Please scroll down to see the Alumni Relations Online Seminar schedule for the UK & Europe (only) ordered by Date. (Details about Seminars in Asia and the Middle East are given elsewhere, please click on the links above.)
Details about the venue will be provided in the joining information sent out two weeks before the Training Seminar.
We have kept the cost of the Training Seminars as low as possible, we are limiting the number of people attending each Seminar to encourage interaction, and we are offering various locations to ensure the Seminar is as accessible as possible to the majority of Schools, Colleges, Universities, Alumni, Employer, Social and Professional Networks and Associations.
Please identify the Alumni Relations Online Seminar that best suits you (and your colleagues) and then scroll down this page to the "Book Here" section.
Alternatively we are happy to offer internet marketing consultancy, 1 to 1 training and strategic planning and customised training in-house for one or more people at a time and location suitable for you, please contact us for more information.
DATE |
LOCATION |
VENUE DETAILS/TRAVEL |
Friday, 25 May 2011 |
Birmingham NEC, UK |
Holiday Inn Express, NEC |
Tues, 12 June 2012 |
London, UK |
Progressive IT Training Facility, Southwark |
Thurs, 27 September 2012 |
Manchester, UK |
Manchester Conference Centre |
Weds, 17 October 2012 |
Birmingham, UK |
Holiday Inn Express NEC |
Fri, 19 October 2012 |
London, UK |
Progressive IT Training Facility, Southwark |
Fri, 9 November 2012 |
Manchester, UK |
Cheadle Hulme School, with the IDPE |
Thurs, 15 November 2012 |
DIGITAL ALUMNI RELATIONS CONFERENCE |
London, UK |
Fri, 16 November 2012 |
DIGITAL ALUMNI RELATIONS CONFERENCE |
London, UK |
Mon, 10 December 2012 |
Bristol, UK |
Armada House Conference Centre |
[LOOKING FOR SEMINARS IN ASIA AND THE MIDDLE EAST? If you are interested in booking Seminars in Asia and the Middle East please click on the location that suits you best for more information, dates and booking details for that location: Bangkok Thailand, Dubai United Arab Emirates, Hong Kong China, Kuala Lumpur Malaysia.]
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HOW TO BOOK FOR SEMINARS IN THE UK & EUROPE
DELEGATE PRICE
The delegate price for the 'How To Start & Grow Your Alumni Community Online' Seminar has remained the same as for the 2009/10 seminar series and includes:
- Your place on the Alumni Relations Online Training Seminar,
- Refreshments and Lunch,
- A copy of our Alumni Online Guide,
- Certificate of Attendance,
- Access to further materials, case studies and tips and techniques on our website.
Multiple bookings are welcome. The cost per participant is:
- Alumni Online Networking Seminar for Schools, Colleges & Universities cost per delegate: £195 + Vat (£39) = £234* per delegate.
(*Approximately €265 Euro or $385 US Dollars, if booking from abroad please note the fee charged to your Credit/Debit Card or to be sent by you by International Wire Transfer is £234 GB Sterling, the currency conversion amount will depend on the currency exchange rate on the day you book.)
BOOK SECURELY ONLINE
Please click on the link to pay by credit or debit card or BACS or Wire Transfer using our Secure Online Booking Form.
If paying by BACS or Wire Transfer please complete the Secure Online Booking Form and then send your BACS or Wire Transfer payment separately to:
Account name: OMTAC Ltd
Bank: Barclays Bank Plc (Brighton branch)
Account number: 80643963
Sort Code: 20-12-80
IBAN: GB53 BARC 2012 8080 6439 63
SWIFTBIC: BARCGB22
(If you have any difficulty using the Secure Online Booking Form please see below for alternative booking options.)
ALTERNATIVE BOOKING OPTIONS
Alternatively if you have difficulty using the Secure Online Booking Form please print off and complete the Offline Booking Form.
 Please send the Booking Form by fax to: +44 (0) 7006 026 062.
Alternatively please send by post to:
AO Seminar Booking
OMTAC Ltd
BMC 15-17 Middle Street
Brighton
East Sussex
BN1 1AL. United Kingdom
On receipt of your Booking Form and payment we will confirm your registration with a receipt and send joining instructions.
If you have any questions please don't hesitate to email us by clicking here or call us on 0845 058 39 85 (Local Rate Call).
Thank you, we look forward to meeting you soon.
BOOKING TERMS & CONDITIONS
You may cancel your booking and receive a full refund provided written notification is received at least 14 days before the Alumni Online Training Seminar.
We cannot provide a refund for the Training Seminar or associated expenses should a delegate need to cancel with less than 14 days notice (whatever the reasons for non-attendance) however substitutions are welcome or you can move your booking to another Seminar, Workshop or Conference (taking place within 12 months of your original booking) for the same value.
OMTAC reserves the right to change the dates or content of the Alumni Online Seminar as considered appropriate or necessary and in the event of a date change will offer delegates the opportunity to cancel their booking and to receive a full refund. If OMTAC is unable to run the Seminar for any reason then delegates will be offered the opportunity to rebook for an alternative date or to receive a full refund.
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ALSO OF INTEREST...
ADVANCED ALUMNI ONLINE 1-DAY TRAINING SEMINAR - Please click on the link to read about the 1-day Advanced Masterclass Seminar on 'Maximising Alumni Engagement, Networking and Fundraising Online'.
DIGITAL ALUMNI RELATIONS BLOG - Please click on the link to read, comment on and subscribe to our Alumni Relations Online blog updated weekly. Follow us on Twitter at: @digitalalumni.
REUNION & ALUMNI NETWORKING EVENT IDEAS - Please click on the link to read about our special 'Alumni Talk Service' just announced.
EDUCATION MARKETING ONLINE - Do you have colleagues working in the Admissions, Pupil/Student Recruitment field, promoting your Institution to grow applications and increase enrolment? Please inform them about our educationmarketingonline training and networking programme. For more information please click on the link to read about the popular 'Digital Education Marketing Training & Networking Online' Workshops, Seminars and Conferences we have been running for over 6 years.
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