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TRAINING HOME PAGE: EDUCATION MARKETING ONLINE (ADVERTISING & PR)
EDUCATION MARKETING ONLINE TRAINING
OMTAC Ltd offers specialist open and in-house training in online Internet, Email and Mobile techniques and tools for Education Marketing, PR and Communications (Student Recruitment, Admissions & Schools Liaison), of interest to all Admissions Secretaries & Registrars and Education Marketing & PR Managers and Directors and Senior Managers responsible for an Institution's Communications Strategy.
Please click on the topic or theme of interest to be taken to the relevant training information, or scroll down this page:
EDUCATION MARKETING ONLINE TRAINING: 'HOW TO ADVERTISE & MARKET YOUR SCHOOL, COLLEGE OR EDUCATION ORGANISATION ONLINE' - ONE DAY SEMINAR
* Edinburgh - Wednesday 29 September 2010
* Birmingham NEC - Tuesday 5 October 2010
* Manchester - Tuesday 12 October 2010
* London - Tuesday 19 October 2010
* London - Wednesday 17 November 2010
[Ready to book your place? If so go straight to the detailed information now by clicking here]
 There is a revolution underway... the Internet and Email have dramatically changed the student recruitment communications methodology for education institutions and organisations of all sizes.
Advertising on websites like Google and Facebook should be at the core of any education marketing strategies. The "Social Networking" phenomena has brought prospective, current and former pupils, students and parents together online and should also be exploited to the full too, not forgetting new opportunities with communications platforms like Twitter and of course your own website design and use of multi-media and search engine optimisation (SEO).
Whether you are completely new to using online channels for promoting and marketing your School, College or Education Organisation to recruit students and/or staff or you already have some experience - using your own website(s), social networks, web advertising, communications platforms, email, RSS, Blogs, YouTube, Wikipedia etc - during this comprehensive, affordable, intensive one day 'How To Advertise & Market Your School, College or Education Organisation Online' Seminar, held in various locations around the UK, we will demonstrate how you can exploit these resources effectively for the benefit of your institution's marketing and PR activities and strategy and ensure a positive future for your School, College or Education Organisation.
Please click on the link to read all about the 'HOW TO ADVERTISE & MARKET YOUR SCHOOL, COLLEGE OR EDUCATION ORGANISATION ONLINE' Seminars, see dates and prices and to book your place.
(If you are planning to attend this 1 day Seminar and are also interested in the Education Marketing & PR Online Workshop series on Twitter, Facebook, Google, SEO and Audio/Video/Pictures detailed above, we suggest you attend this seminar first and then decide whether to attend the Workshops, having reviewed what you have learned over the day.
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EDUCATION MARKETING ONLINE TRAINING: PR, ADVERTISING & COMMUNICATIONS MASTERCLASS - 3 HOUR WORKSHOPS
CUT TO THE CHASE FAST - Learn what you need to know with a 3 hour intensive training morning or afternoon "hands on" workshop limited to just 14 participants and apply that knowledge quickly for the benefit of your School, College or University or Education Organisation and your own personal development and understanding.
Book your place now:
- TWITTER EDUCATION MARKETING ONLINE COMMUNICATIONS MASTERCLASS: All you hear about in the media is Twitter and Tweeting - but what is Twitter all about? How useful is it to your School, College or University marketing & communications strategy? What are the pitfalls to avoid? What strategy would work best for you in the 'Twittersphere'? Don't miss this Twitter Workshop - click on the link: TWITTER Education Marketing Masterclass Workshop Training;
DATE & LOCATION: Please enquire for dates
- FACEBOOK EDUCATION MARKETING ONLINE COMMUNICATIONS MASTERCLASS: With over 200 million members you'd be mad to ignore the marketing communications and promotional opportunities of Facebook! How can you reach and engage 1000s of prospective and current students, parents, staff and friends through the Facebook Social Network? What are the best techniques for promoting your School, College or University or Educational organisation? Book your place now on this essential Facebook workshop: FACEBOOK Education Marketing Masterclass Workshop Training;
DATE & LOCATION: Please enquire for dates
- GOOGLE ADVERTISING & MARKETING MASTERCLASS: Google advertising works for organisations of all types and sizes - it could for you too, helping you reach your target audience(s), ultimately increasing traffic to your website and registrations for your institution. We will take you step by step through everything you need to know to begin using Google advertising effectively (including Google Adwords, key words and phrases etc) and other applications like Google Maps, YouTube, Gmail etc. Get a great return on investment by attending this Google workshop - click on the link: GOOGLE Education Marketing Masterclass Workshop Training.
DATE & LOCATION: Please enquire for dates
- SEARCH ENGINE OPTIMISATION (SEO) EDUCATION MARKETING ONLINE COMMUNICATIONS MASTERCLASS: What are the key techniques you can employ to help raise your School, College or University or Educational organisation website's ranking in Google, Bing and other Search Engines? Do you know how to use simple, inexpensive strategies like good copy writing, key words and phrases, web links, web design etc to reach your key audiences? This Search Engine Optimisation (SEO) Workshop will help you succeed in the rankings 'game' - click on the link: SEARCH ENGINE OPTIMISATION (SEO) Education Marketing Masterclass Workshop Training;
DATE & LOCATION: Please enquire for dates
- AUDIO/VIDEO/PICTURES EDUCATION MARKETING ONLINE COMMUNICATIONS MASTERCLASS: Audio (also known as "Podcasting"), Web Video (YouTube etc) and Pictures have an important role in the engagement of future and existing students, parents, staff and friends - how can you use multi-media effectively to connect with your target audience(s)? What are the key techniques, short-cuts, tips and tools for using audio, video and pictures inexpensively? By attending this 3 hour workshop you will have all the knowhow and understanding you need to plan and implement good multi-media for your institution or organisation online, helping you 'connect & engage' powerfully with those you need to reach - click on the link: AUDIO/VIDEO/PICTURES Education Marketing Masterclass Workshop Training.
DATE & LOCATION: Please enquire for dates
The workshops are 'hands-on', held in a specialist Computer Training Centre, and limited to just 14 participants (first come, first served). You can attend one, two, three or all four. Places cost as little as £75+Vat. Book now!
Whether you wish to use Twitter, Facebook, Google, SEO or Audio/Video/Pictures inexpensively "in-house" or you want to know the basics before employing/managing an agency to work on your behalf, you will find these workshops highly relevant and leave armed with tips and techniques and a greater understanding of what you can do, fast.
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EDUCATION MARKETING ONLINE TRAINING: 'HOW TO DEVELOP AN EFFECTIVE WEBSITE' - ONE DAY SEMINAR
Watch this space - NEWS here soon about our new Website one day seminar - essential for any education marketing, PR and communications professional or senior manager responsible for a website!
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