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TRAINING: WORKSHOP/SEMINAR FACILITATOR INFORMATION
WHO WILL LEAD THE EDUCATIONMARKETINGONLINE WORKSHOP/SEMINAR?
The educationmarketingonline workshop/seminar will be will be lead by Matthew D'Arcy, Managing Director for OMTAC Ltd.
Matthew will draw on his broad experience of the worlds of Education, Alumni Networks, Social Networking, Professional Networking, Marketing and the Internet to present a relevant, informative and dynamic Workshop/Seminar with useful, practical advice and examples.
Over the last 18 years Matthew has been involved directly in a number of alumni networks and has worked in different roles in the Education sector in Schools and HE. He has been using the Internet since the 1990s, developing specific expertise in Internet Marketing & Communications and has extensive experience with online marketing across a broad range of platforms, including Twitter, Facebook and Google, as well as Search Engine Optimisation (SEO) and the use of Audio, Video and Pictures.
Matthew has worked in a number of industry sectors, from website development to online marketing and ecommerce, from recruitment to hospitality and event management, from education to alumni membership services, from retail to consultancy services, from FMCG to brand development and distribution.
Early in his career he worked as a project manager for both the University of Surrey and the Department of Employment and Education delivering a range of training courses in transferable management skills, and was accredited by the Synectics Education Initiative as a trainer in problem solving techniques.
He has been Director of Marketing for an education institution, a recruitment consultant in the City of London, a Director of a digital web development consultancy and Director of a SME involved in retail, brand development and travel.
Matthew's wide range of leisure and social interests include freestyle and freeride skiing, inline hockey, swimming, travel, the Internet and Ben & Jerry’s Ice Cream.
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