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TRAINING: 'TWITTER EDUCATION MARKETING ONLINE PR & STUDENT RECRUITMENT MARKETING MASTERCLASS'
HOW TO USE TWITTER FOR YOUR SCHOOL, COLLEGE, UNIVERSITY INSTITUTION OR EDUCATIONAL ORGANISATION TO COMMUNICATE EFFECTIVELY WITH TARGET AUDIENCES
ABOUT THE TWITTER EDUCATION MARKETING ONLINE COMMUNICATIONS WORKSHOP TRAINING
 Whether completely new to Twitter or already familiar with the 'twittersphere' and “in the conversation”, your time attending this intensive 3 hour Twitter Student Recruitment PR & Marketing Masterclass Workshop will be well spent, enabling you to get to grips with Twitter and identify how to utilise it for the benefit of your School, College or University or Educational organisation.
With its recent explosive growth (93% of Twitter's growth has happened in 2009) Twitter represents an exciting new communications platform which could benefit your institution in a number of ways - whether with PR, advertising, marketing and communications with prospective students, staff and parents, and current students, staff and parents etc.
According to a recent report from Internet monitoring company Hitwise the number of people visiting Twitter increased 22-fold in the last twelve months and Twitter is now the fifth most viewed social networking site compared with the 84th last year.
Another measure of Twitter's popularity is its jump in the overall Internet rankings - last year Twitter was the 969th most visited site on the web... it's now the 38th most visited website... and this is only taking account of traffic to the main Twitter website! (In the workshop we will also be introducing you to various Twitter applications.)
CUT TO THE CHASE FAST
 This web page explains the intensive 3 hour Twitter Workshop content and programme in full. When you are ready to book please click on the link for booking information giving pricing, dates, timing, venues and secure online booking for one or more delegates.
Scroll down this page to read all about the Workshop or click on the sub-headings below to be taken to a particular section:
[READY TO BOOK? Please click here to go straight to the "BOOK HERE" section. AVAILABILITY - we currently have some availability on all dates.]
WHY TWITTER?
Twitter was originally a simple micro-blogging platform. Users would answer the simple question “What are you doing?” in 140 characters or less. These mini-blog posts were nicknamed “Tweets”.
 Tweeting is still at the heart of Twitter but the platform has now evolved into a 'real-time social messaging' hub. Instant messaging and email are still dominant methods for communicating between individuals but Twitter wins hands-down when it comes to instantaneous communication with large numbers of people and trend and behavioural analysis.
Whatever made you aware of Twitter - whether the feeding frenzy in the media, its endorsement by Barack Obama, Stephen Fry and Jonathan Ross, its use in Iran by political demonstrators, or its misuse by Habitat - it is likely you are intrigued by the phenomenon but unsure how to exploit it for your educational organisation or institution.
While it was easy to be sceptical in the early days of Twitter, the reality for Education marketing, admissions, Student Recruitment & PR communications professionals is that Twitter now has a massive number of users in the millions, with explosive growth of over 1500% year-over-year.
The potential advantages to your School, College or University using Twitter include:
- Conversations can be tracked - enabling you to target potential students, staff and parents.
- 'Viral' possibilities.
- The chance for a personal, real-time engagement with your potential and existing audiences.
Twitter represents a huge potential reach, as well as offering unique communications channels and functionality for internal and external use.
And it is free!
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WHY ATTEND THE TWITTER EDUCATION MARKETING PR MASTERCLASS WORKSHOP?
 We have created our 3 hour intensive educationmarketingonline public relations (PR) and marketing masterclass workshop to explain the pros and cons of Twitter in an educational context and to help you exploit it cost effectively, should you wish to do so.
We aim to explain Twitter in terms you understand, in a language you know and a context that is relevant to your role and organisation.
By the end of the Twitter workshop:
- You will know enough to brief colleagues about Twitter and to judge whether Twitter is a useful communications tool for your School, College or University, or not. (You may conclude Twitter is not currently relevant to your institution, but you will do so with sufficient insight and understanding.)
 You will have enough information and knowhow to create a Twitter strategy for your institution/organisation.
- You will be equipped to initiate “in house” student recruitment, PR, marketing and communications activity using Twitter or to engage and manage an external agency with confidence.
Information will be clearly presented in a non-technical way in a context relevant to those attending, using case studies and examples.
We have kept the Twitter educationmarketingonline Communications Masterclass Workshop price as low as possible, we are limiting the number of people attending and we are using a specialist Computer Training Centre to provide a high quality "hands on" training environment.
The price for attendance can be as low as £75+Vat (for "Early Bird" bookings) and includes:
- A place on the Twitter Student Recruitment & PR Communications Masterclass Workshop,
- Tea/Coffee and Pastry (AM) or Fruit (PM),
- A copy of our Twitter Education Marketing & Advertising Marketing Guide,
- Certificate of Attendance,
- Access to further materials, case studies and tips and techniques on our website (the normal cost of membership of the OMTAC Client Area is £195+Vat per year).
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WHO SHOULD ATTEND THE TWITTER WORKSHOP?
 The workshop will be of particular interest to:
- School, College and University Marketing & PR Managers
- Admissions Officers and Admissions Registrars
- Student Recruitment Directors
- International Marketing Managers and Directors for Schools, Colleges or Universities
- Development Officers / Managers and Development Directors
- Senior School/College/University Management
- Head Teachers and Principals
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WHAT WILL BE COVERED IN THE TWITTER MASTERCLASS?
We will give tips and techniques for Schools, Colleges and Universities and educational organisations large and small - Twitter may be useful to your institution in one or more ways including:
- Building Awareness Locally, Regionally and Nationally
 Recruiting Students and Parents- Recruiting Staff
- Communicating with existing students, staff and parents
- Promoting specific courses, departments or Schools, Year Entry (at 11+, 13+, 16+, 18+ etc)
- Research & Development
- Trend Analysis
- Market Research
- Public Relations (PR)
- Promoting New Initiatives and Events
- Collecting News etc
- Broadcasting News
During the workshop we will address all the key Twitter functions and techniques:
- Setting up an account and picking a name
- Creating your profile
- Setting the right tone
- “Appropriate use”
- Finding friends
- Writing a Tweet
- Building a following
- Managing interaction
- Using Applications and “Mash-ups” (such as Tweetdeck, Twhirl, Tinkle, Twitterfon, Snaptu, Twittervision etc)
- Using Links
- Using @replies, Direct Messages, Re-Tweets and Tags (Hashtags) etc
- RSS feeds
We will examine how educational institutions and organisations and commercial companies (from Google, Facebook and Dell to Starbucks, Samsung, Amazon) are already using Twitter, some successfully and others less so.
We will identify good practice, particularly communications campaigns using Twitter that appear to be paying dividends.
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WHO WILL LEAD THE WORKSHOP?
The 'Twitter Student Recruitment PR & Marketing Masterclass Workshop' training will be will be lead by Matthew D'Arcy, Managing Director for OMTAC Ltd.
Matthew will draw on his broad experience of the worlds of Education, Alumni Networks, Social Networking, Professional Networking, Marketing and the Internet to present a relevant, informative and dynamic Workshop with useful, practical advice and examples from considerable research he and his team have undertaken on the use of Twitter by networks, institutions, companies and organisations of all sizes.
Matthew has worked in a number of industry sectors, from website development to online marketing and ecommerce, from recruitment to hospitality and event management, from education to alumni membership services, from retail to consultancy services, from FMCG to brand development and distribution. Please click on the link for more about Matthew.
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TWITTER WORKSHOP INFORMATION - DATES & BOOKING
We are offering a wide choice of dates between now and December 2009 for our Twitter educationmarketingonline PR & Marketing Masterclass Workshop which will take place in Central London.
Places are limited and will be allocated on a first come, first served basis.
Various discounts are available, with places costing as little as £75+Vat.
Please click on the link for full booking information - including dates, timing, venue and pricing - and to make your booking.
If you are also interested in attending a masterclass workshop on one or more other key online marketing platforms/channels please click on the links below:
- Facebook Education Marketing & Advertising Masterclass Workshop Training
- SEO Education Marketing Masterclass Workshop Training
- Audio/Video/Pictures Education Marketing Masterclass Workshop Training
Google Education Marketing & Advertising Masterclass Workshop Training
ANY QUESTIONS? CONTACT US
If you have any questions please don't hesitate to email us by clicking here or call us on 0845 058 39 85 (Local Rate Call).
Thank you for your interest in our online Student Recruitment Communications Masterclass Workshop series, we look forward to confirming your booking and to meeting you soon.
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