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TRAINING: 'FACEBOOK EDUCATION MARKETING ONLINE PR & ADVERTISING COMMUNICATIONS MASTERCLASS'
HOW TO USE FACEBOOK FOR YOUR SCHOOL, COLLEGE OR UNIVERSITY OR EDUCATIONAL INSTITUTION TO RECRUIT STUDENTS & STAFF
ABOUT THE FACEBOOK ADVERTISING & MARKETING WORKSHOP TRAINING
 A year or two ago you might not have been familiar with Facebook despite the fact that the network already had millions of UK members with as many as 95% of UK students at Universities, Colleges and Schools using it. Now following massive media coverage and dramatic growth it is highly likely you are one of nearly 20 million people in the UK with a profile and probably you have already made tentative steps towards using it to find, connect with, engage recruit prospective students, parents and staff.
There is no question that Facebook is now an essential tool for Education Marketing, PR and Student Recruitment and should be at the core of any Education Marketing strategy implemented by Schools, Colleges and Universities and educational organisations to communicate with potential pupils, students, parents and staff.
CUT TO THE CHASE FAST
However much you are using Facebook, whether personally and/or professionally, you will find this intensive 3 hour Facebook Advertising & Masterclass Workshop timely and helpful, helping you to get to grips with all aspects of Facebook and identify how to utilise it for the benefit of your institution or organisation.
Scroll down this page to read all about the Workshop or click on the sub-headings below to be taken to a particular section:
[READY TO BOOK? Please click here to go straight to the "BOOK HERE" section. AVAILABILITY - we currently have some availability on all dates.]
WHY FACEBOOK?
The case for exploiting Facebook as a key channel in your marketing strategy is compelling. According to Facebook's own published statistics (1 July 2009) the social network has more than 200 million active users (approximately 10% of whom are resident in the UK) with incredible coverage of anyone aged under 25 years old, while the average user age continues to get older too, with more than two-thirds of Facebook users now outside of college and the fastest growing demographic is those 35 years old and older.
 Importantly, for viral marketing opportunities, the average user has 120 friends on the site. With 100 million of them logging on at last once a day the network is extremely active with 5 billion minutes spent on Facebook each day (worldwide) and more than 30 million users updating their statuses at least once each day. More than 8 million users become fans of Facebook's Pages (part of the Facebook advertising solution) each day and if required the network offers simple, straightforward access to potential customers and suppliers not only in the UK but worldwide, with the ability to target by School/College or University, location, demographics, interests etc.
This ability to target highly active prospective students and staff on the social network according to a collection of different criteria is hugely valuable and one of the main benefits of this advertising channel compared to others. Not only that, your target audience can engage readily with your advertising, make contact quickly online and the whole process from initial advertising to conversion can be tracked and analysed digitally and inexpensively.
With 18.5 million UK users (45% male, 55% female) the potential marketing and PR opportunities are obvious and the success of many organisations in achieving real marketing ROI on Facebook serve to underline the importance of utilising Facebook's Advertising functionality and Facebook Applications for your School, College or University and/or educational organisation.
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WHY ATTEND THE FACEBOOK EDUCATION MARKETING PR & ADVERTISING COMMUNICATIONS MASTERCLASS WORKSHOP?
At this intensive 3 hour Facebook educationmarketingonline Masterclass Workshop we will brief you fully on why Facebook represents a relatively low cost, highly targeted and trackable way to target, reach and engage your target audience(s) and we will show you how to do it appropriately, efficiently and cost effectively through Facebook advertising solutions and applications.
We are convinced that if there is one online social network that every Education Marketing/Student Admissions Officer, Manager and/or Director should be totally familiar with and using regularly it is Facebook.
Facebook has grown rapidly not just in user numbers but also in functionality and while the advertising solutions have been designed to be as straightforward and easy to use as possible, understanding the variety of communication channels and how best to combine them strategically takes application and experience.
 With social networks like Facebook it is also easy to misjudge the best approach, with various etiquette and behavioural pitfalls that at best put off potential students and staff and at worst damage your image. Understanding the community dynamics of the network and the communications channels available, what marketing activity will be considered acceptable by your target audiences and what will not, is very important for successfully positioning your institution or organisation.
We have created our 3 hour intensive educationmarketingonline advertising and marketing masterclass workshop to explain how you can effectively target your prospective students, parents and staff within the Facebook network and enjoy the same success as other organisations which have achieved their highest conversion rate on Facebook compared to previous advertising campaigns.
We aim to explain Facebook in terms you understand, in a language you know and a context that is relevant to your role and organisation.
By the end of the Facebook workshop:
- You will know enough to brief colleagues about Facebook and its advertising and marketing solutions and to judge whether Facebook is a useful marketing and/or communications tool for your institution, or not. (You may conclude Facebook is not currently relevant to your School, College or University or organisation, but you will do so with sufficient insight and understanding.)
- You will have enough information and knowhow to create a Facebook advertising and marketing strategy for your institution or organisation.
- You will be equipped to initiate “in house” marketing and/or communications activity using Facebook to engage and manage an external agency with confidence.
Information will be clearly presented in a non-technical way in a context relevant to those attending, using case studies and examples.
We have kept the Facebook educationmarketingonline Advertising & Marketing Masterclass Workshop price as low as possible, we are limiting the number of people attending and we are using a specialist Computer Training Centre to provide a high quality "hands on" training environment.
The price for attendance can be as low as £75+Vat (for "Early Bird" bookings) and includes:
- A place on the Facebook Student Recruitment & PR Communications Masterclass Workshop,
- Tea/Coffee and Pastry (AM) or Fruit (PM),
- A copy of our Facebook Education Marketing & Advertising Marketing Guide,
- Certificate of Attendance,
- Access to further materials, case studies and tips and techniques on our website (the normal cost of membership of the OMTAC Client Area is £195+Vat per year).
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WHO SHOULD ATTEND THE FACEBOOK WORKSHOP?
The workshop will be of particular interest to:
- School, College and University Marketing & PR Managers
- Admissions Officers and Admissions Registrars
- Student Recruitment Directors
- International Marketing Managers and Directors for Schools, Colleges or Universities
- Development Officers / Managers and Development Directors
- Senior School/College/University Management
- Head Teachers and Principals
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WHAT WILL BE COVERED IN THE FACEBOOK MASTERCLASS?
We will give tips and techniques for Schools, Colleges and Universities and Educational Institutions large and small - Facebook may be useful to your communications strategy in one or more ways including:
- Building Awareness Locally, Regionally and Nationally
 Recruiting Students and Parents- Recruiting Staff
- Communicating with existing students, staff and parents
- Promoting specific courses, departments or Schools, Year Entry (at 11+, 13+, 16+, 18+ etc)
- Research & Development
- Trend Analysis
- Market Research
- Public Relations (PR)
- Promoting New Initiatives and Events
- Collecting News etc
- Broadcasting News
During the workshop we will address all the key Facebook functions and techniques:
- Setting up an account
- Creating your profile and using privacy settings
- Using a personal profile for institutinal/professional purposes
- Targeting prospective and existing staff, students, parents and friends
- The right approach and appropriate positioning
- What are Facebook Applications and how can you utilise them
- Facebook Pages
- Facebook Advertising
- Facebook Connect
- Optimising your advertising and marketing activity
- Public relations on Facebook
- Tracking and analysing your return on investment
- Using your website, RSS and other communications activity with Facebook
Throughout we will examine how educational institutions and organisations are already using Facebook, and how you can learn from best practice.
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WHO WILL LEAD THE WORKSHOP?
The 'Facebook Student Recruitment PR, Advertising & Marketing Masterclass Workshop' training will be will be lead by Matthew D'Arcy, Managing Director for OMTAC Ltd.
Matthew will draw on his broad experience of the worlds of Education, Alumni Networks, Social Networking, Professional Networking, Marketing and the Internet to present a relevant, informative and dynamic Workshop with useful, practical advice and examples from considerable research he and his team have undertaken on the use of Facebook by networks, institutions, companies and organisations of all sizes.
Matthew has worked in a number of industry sectors, from website development to online marketing and ecommerce, from recruitment to hospitality and event management, from education to alumni membership services, from retail to consultancy services, from FMCG to brand development and distribution. Please click on the link for more about Matthew.
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FACEBOOK WORKSHOP INFORMATION - DATES & BOOKING
We are offering a choice of dates between now and December 2009 for our Facebook educationmarketingonline PR, Advertising & Marketing Masterclass Workshop which will take place in Central London.
Places are limited and will be allocated on a first come, first served basis.
Various discounts are available, with places costing as little as £75+Vat.
Please click on the link for full booking information - including dates, timing, venue and pricing - and to make your booking.
If you are also interested in attending a masterclass workshop on one or more other key online marketing platforms/channels please click on the links below:
- SEO Education Marketing Masterclass Workshop Training
- Audio/Video/Pictures Education Marketing Masterclass Workshop Training
- Twitter Education Marketing Masterclass Workshop Training
- Google Education Marketing & Advertising Masterclass Workshop Training
ANY QUESTIONS? CONTACT US
If you have any questions please don't hesitate to email us by clicking here or call us on 0845 058 39 85 (Local Rate Call).
Thank you for your interest in our online Student Recruitment Communications Masterclass Workshop series, we look forward to confirming your booking and to meeting you soon.
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