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[Please click on the link to return to the EDUCATION MARKETING HOME PAGE]
EDUCATION MARKETING
TRAINING SEMINAR
'HOW TO ADVERTISE & MARKET YOUR SCHOOL, COLLEGE OR EDUCATION ORGANISATION ONLINE'
'HOW TO ADVERTISE & MARKET YOUR SCHOOL, COLLEGE OR EDUCATION ORGANISATION ONLINE' 1-DAY SEMINAR
PUPIL & STUDENT RECRUITMENT, ADMISSIONS, SCHOOL LIAISON AND INDUCTION USING THE INTERNET, EMAIL, SOCIAL & PROFESSIONAL NETWORKS, MICRO-BLOGGING ETC
This page explains the Pupil & Student Recruitment Online Training Seminar content and programme in full, and how to book a place for one or more delegates.
All are welcome to attend from Institutions (Schools, Colleges, Language Schools, Universities, Associations etc) from the UK and Ireland, Europe, Middle East, Asia and Worldwide. Seminars in 2011-2012 will take place in:
...Amsterdam, Bangkok, Berlin, Birmingham, Cairo, Dubai, Hong Kong, Kuala Lumpur, London, Madrid, Manchester, Paris, Rome...
What location suits you best? If you are interested in booking Seminars in the UK & Europe please scroll down this page, if you are interested in booking for Seminars in Asia and the Middle East please click on the location that suits you best for more information, dates and booking details for that location: Bangkok Thailand, Cairo Egypt, Dubai United Arab Emirates, Hong Kong China, Kuala Lumpur Malaysia.
Ready to book your place(s) on the Education Marketing Online Training Seminar? Please see above and click on the link for the location that suits you best if booking for Asia or the Middle East, or please click here to go straight to the "How to Book" section below for UK & European locations. [AVAILABILITY - we currently have availability on all Training Seminar dates.]
The number of places on each Seminar is limited, places are allocated on a first come, first served basis... early booking is recommended to avoid disappointment.
Please simply scroll down this page or click on the sub-headings below to be taken to a particular section:
To read why Online Internet Marketing matters and how it differs from traditional marketing please click here.
1 DAY MASTERCLASS SEMINAR - BACKGROUND
 Following the success of previous Education Marketing & PR 'Everything You Need To Know' seminars over the last 5+ years we are pleased to announce a new series of intensive, affordable one day 'How To Advertise & Market Your School, College or Education Organisation Online' Training Seminars in various locations around the UK, Europe, Middle East and Asia.
These Education Marketing Online Training Seminars are for Schools, Colleges, Universities and Education & Training Organisations wishing to fully exploit the Internet and electronic communications channels which offer highly effective, relatively inexpensive marketing opportunities through the use of Online Social and Professional Networks (Facebook, XING, LinkedIn etc), Website Search Engine Optimisation (SEO), Google Advertising, Twitter, Email, User Generated Content Sites (YouTube, Wikipedia, Flickr, Blogs), News Feeds and RSS, Bookmarketing & Sharing, Interactive Publications Online, VOIP & Instant Messaging (Skype, MSN Messenger etc), Live Chat etc etc.
This Student Recruitment Communications Seminar will not only be relevant strategically and immediately practical with tips and techniques that can be quickly implemented but it will also of interest for personal development purposes for those working in the Education Marketing & Education PR fields - locally, regionally, nationally and internationally.
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ALSO OF INTEREST...
ADVANCED EDUCATION MARKETING ONLINE 1-DAY TRAINING SEMINAR - Please click on the link to read about the 1-day 'Exceeding Admissions Targets With Digital Marketing, PR And Advertising Online'.
EDUCATION MARKETING - ONLINE ADVERTISING AND SEARCH ENGINE OPTIMISATION - Please click on the link to read about using Online Advertising and Search Engine Optimisation (SEO) to promote your School, College, University or Training & Learning organisation.
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WHY ARE WE OFFERING A ONE DAY SEMINAR ON 'HOW TO ADVERTISE & MARKET YOUR SCHOOL, COLLEGE OR EDUCATION ORGANISATION ONLINE'?
This will be an unmissable day for any marketing professional or senior manager working in the education sector with responsibility for communications activity and strategy.
Traditional methods for advertising and promoting Schools, Colleges and Universities to prospective pupils and students, and their parents and advisers, both in the UK and abroad are becoming increasingly ineffective, time consuming and difficult to analyse for return on investment.
The day-to-day pressure from sales people to place print advertising in local and national press and the temptation to continue spending large amounts on glossy education directories and guides (and their poorly developed online equivalents) should be resisted.
There is still a place in any education marketing plan for some advertising in the press and selected directories and guides and other media activity backed by communications materials, fairs, events etc; however the Internet and electronic communications have caused a paradigm shift in education marketing and those Schools, Colleges and Universities that do not recognise this phenomena and adapt their marketing activity to fully exploit new communications channels will lose ground against competitors and waste valuable resources.
With up to 95% of pupils and students using the Internet, social networks, email, IM and SMS, and with increasing numbers of parents also utilising online channels in their business and personal lives, there is now tremendous opportunity for Student Admissions Officers & Registrars, Marketing & PR Communications Managers, Development Directors and Senior Management in Education to put budgets to more effective use with significantly more targeted advertising and promotional activity that can be tracked, analysed and assessed on a daily, hourly and even minute by minute basis for impact and ultimately for return on investment.
Those responsible for marketing their School, College or University can quickly learn about these channels, become familiar with the benefits and features available to them, understand how to design campaigns utilising these technologies and allocate resources appropriately by attending this one day 'Everything You Need To Know' training seminar on Education Marketing & PR Online.
The insights, examples and case studies will be presented in an educational marketing context with relevant examples, covering all the key communications channels and marketing opportunities available to Schools, Colleges and Universities online, including: Emails, Websites, Search Engine Optimisation (SEO), Google Advertising, Social Networks & Social Network Advertising (Facebook etc), Communications Platforms (Twitter etc).
We have kept the seminar price as low as possible, we are limiting the number of people attending each seminar to encourage interaction, and we are offering a choice of locations around the UK to ensure the training seminar is as accessible as possible.
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WHO SHOULD ATTEND THE STUDENT RECRUITMENT TRAINING SEMINAR?
 The overview (including top tips and techniques) provided during the “How To Advertise & Market Your School, College Or Education Organisation Online” 1 day seminar and the support materials supplied to all those attending will be invaluable to those who are relatively new to online marketing for education and also beneficial to those who are already experienced in using one or more channels and are already using internet and email marketing techniques to promote their institution to students at home and abroad.
This Student Recruitment Online training seminar will be of particular interest to:
- School, College and University Marketing & PR Managers
- Admissions Officers and Admissions Registrars
- Student Recruitment Directors
- International Marketing Managers and Directors for Schools, Colleges or Universities
- Development Officers / Managers and Development Directors
- Senior School/College/University Management
- Head Teachers and Principals
Education Marketing teams may also find attendance as a group helpful as an “away day” focusing on re-designing their marketing plan to fully embrace the potential for online marketing and email technologies.
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WHAT WILL THE TRAINING SEMINAR COVER?
This Education Marketing Online Seminar will provide an overview of all aspects of education marketing online, introducing the different channels and techniques available to Schools, Colleges & Universities wishing to exploit the Internet and email communications, including top tips and techniques and relevant case studies and examples set in an educational context.
Topics covered will include:
- Getting Your Web Presence Right - How To Make An Impact Online... Your Website Is Vital... Is it Delivering?
- Social & Professional Networks (Facebook, XING, LinkedIn) - How To Advertise On Facebook
and LinkedIn
- Search Engine Optimisation (SEO) - How To Rank High On Google
- Pay Per Click Advertising - How To Advertise On Google
- Email Marketing - How To Communicate With Prospective Students
- Online Directories and Guides - How To Use Them Effectively
- Twitter, Viral Marketing & Applications, Blogs and Vlogs - How Are They Relevant?
- Using Multi-Media - Video (YouTube, Vimeo etc), Audio Podcasting (iTunes etc), Photographs/Images (Flickr etc)
- Sharing Is The Future, Creating Ambassadors & Evangelists with RSS, Bookmarking & Sharing, Like buttons on Facebook and Google etc.
- Opening New Communications Channels - SMS/Texting, VOIP & Instant Messaging (Skype, MSN Messenger etc), Live Chat etc etc.
- Campaign Planning - How To Put It Into Practice
- Campaign Monitoring and Analysis (Web Analytics & Statistics) - How To Assess The Return On Investment
In summary the seminar will focus on providing a checklist of Internet marketing techniques which if consistently applied (in-house or using an external specialist agency) can have a significant impact on registrations at relatively low cost, delivering a higher ROI.
Information will be clearly presented in a non-technical way.
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THE SEMINAR PROGRAMME
Please arrive between 10am and 10.30am for registration and refreshments. We will begin at 10.30am. There will be two breaks for refreshments during the day, with a working lunch. We will finish at 4.30pm.
The price per delegate includes your place on the Training Seminar, refreshments, lunch, your Education Marketing Online guide, certificate of attendance and access to further materials on the OMTAC website.
TIME |
TOPIC |
10am - 10.30am |
Registration & Refreshments |
10.30am - 11.30am |
Everything You Need To Know About Education Marketing Online - a comprehensive overview with relevant case studies and examples.
Maximising Your Web Presence - How to make your Website an effective student recruitment tool, Search Engine Optimisation (SEO) and using Email Communications |
11.30am - 11.45am |
Refreshment Break |
11.45am - 1.15pm |
Your Future Pupils & Students Are Waiting Online - Part 1 - Here's how to find and engage them using Social Networks, Directories & Guides |
1.15pm - 2pm |
Break & Working Lunch |
2pm - 3.30pm |
Your Future Pupils & Students Are Waiting Online - Part 2 - Here's how to find and engage them using Pay Per Click Advertising |
3.30pm - 3.45pm |
Refreshment Break |
3.45pm - 4.15pm |
Campaign Planning - Getting your marketing mix right for your marketing online and offline. |
4.15pm - 4.30pm |
Summary |
4.30pm |
Close |
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WHO WILL LEAD THE SEMINAR?
The 'How To Advertise & Market Your School, College Or Education Organisation Online' Seminar will be lead by Matthew D'Arcy, Managing Director.
 Matthew will draw on his broad experience of the worlds of Education, Alumni Networks, Social Networking, Professional Networking, Marketing and the Internet to present a relevant, informative and dynamic Workshop with useful, practical advice and examples from considerable research he and his team have undertaken on the use of the Internet by networks, institutions, companies and organisations of all sizes.
The former Director of Marketing for an Independent Secondary School, Matthew has worked in a number of industry sectors as well as Education Marketing & Alumni Communications, from website development to online marketing and ecommerce, from recruitment to hospitality and event management, from education to alumni membership services, from retail to consultancy services, from FMCG to brand development and distribution. Please click on the link for more about Matthew.
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THE SEMINAR SCHEDULE - LOCATIONS & DATES IN UK & EUROPE
We will be offering the one day seminars on Education Marketing Online - Everything You Need To Know - in various locations locations around the UK & Europe, using Holiday Inn and Holiday Express hotels or similar venues. (If you would like to attend a Seminar but the dates for locations near you are not convenient, please let us know.)
 [If you are interested in booking for Seminars in Asia and the Middle East please click on the location that suits you best for more information, dates and booking details for that location: Bangkok Thailand, Dubai United Arab Emirates, Hong Kong China, Kuala Lumpur Malaysia.]
 Please scroll down to see the Student Recruitment Online Seminar schedule for the UK & Europe (only) ordered by Date. (Details about Seminars in Asia and the Middle East are given elsewhere, please click on the links above.)
Details about the venue will be provided in the joining information sent out two weeks before the Training Seminar.
We have kept the cost of the Training Seminars as low as possible, we are limiting the number of people attending each Seminar to encourage interaction, and we are offering various locations to ensure the Seminar is as accessible as possible to the majority of Schools, Colleges and Education organisations.
Please identify the Education Marketing Online Seminar that best suits you (and your colleagues) and then scroll down this page to the "Book Here" section.
Alternatively we are happy to offer internet marketing consultancy, 1-to-1 training and strategic planning and customised training in-house for one or more people at a time and location suitable for you, please contact us for more information.
DATE |
LOCATION |
VENUE DETAILS/TRAVEL |
Thurs, 26 April 2012 |
London, UK |
Progressive IT Training Facility, Southwark |
Thurs, 24 May 2012 |
Birmingham NEC, UK |
Holiday Inn Express, NEC |
Mon, 11 June 2012 |
London, UK |
Progressive IT Training Facility, Southwark |
Fri, 28 September 2012 |
Manchester, UK |
Manchester Conference Centre |
Tues, 16 October 2012 |
Birmingham NEC, UK |
Holiday Inn Express, NEC |
Thurs, 18 October 2012 |
London, UK |
Progressive IT Training Facility, Southwark |
Tues, 13 November 2012 |
DIGITAL EDUCATION MARKETING CONFERENCE |
London, UK |
Weds, 14 November 2012 |
DIGITAL EDUCATION MARKETING CONFERENCE |
London, UK |
Tues, 11 December 2012 |
Bristol, UK |
Armada House Conference Centre |
[LOOKING FOR SEMINARS IN ASIA AND THE MIDDLE EAST? If you are interested in booking for Seminars in Asia and the Middle East please click on the location that suits you best for more information, dates and booking details for that location: Bangkok Thailand, Dubai United Arab Emirates, Hong Kong China, Kuala Lumpur Malaysia.]
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HOW TO BOOK FOR SEMINARS IN THE UK & EUROPE
DELEGATE PRICE
The delegate price for the 'How To Advertise & Market Your School, College Or Education Organisation Online' Seminar has remained the same as for the 2009/10 seminar series and includes:
- Your place on the Education Marketing & PR Online Training Seminar,
- Refreshments and Lunch,
- A copy of our Education Marketing & PR Online Guide,
- Certificate of Attendance,
- Access to further materials, case studies and tips and techniques on our website
Multiple bookings are welcome. The cost per participant is:
- Education Marketing Online for Schools, Colleges & Universities cost per delegate: £195 + Vat (£39) = £234* per delegate.
(*Approximately €265 Euro or $385 US Dollars, if booking from abroad please note the fee charged to your Credit/Debit Card or to be sent by you by International Wire Transfer is £234 GB Sterling, the currency conversion amount will depend on the currency exchange rate on the day you book.)
BOOK SECURELY ONLINE
Please click on the link to pay by credit or debit card or BACS or Wire Transfer using our Secure Online Booking Form.
If paying by BACS or Wire Transfer please complete the Secure Online Booking Form and then send your BACS or Wire Transfer payment separately to:
Account name: OMTAC Ltd
Bank: Barclays Bank Plc (Brighton branch)
Account number: 80643963
Sort Code: 20-12-80
IBAN: GB53 BARC 2012 8080 6439 63
SWIFTBIC: BARCGB22
(If you have any difficulty using the Secure Online Booking Form please see below for alternative booking options.)
ALTERNATIVE BOOKING OPTIONS
Alternatively if you have difficulty using the Secure Online Booking Form please print off and complete Offline Booking Form.
 Please send the Booking Form by fax to: +44 (0) 7006 026 062.
Alternatively please send by post to:
EMO Seminar Booking
OMTAC Ltd
BMC 15-17 Middle Street
Brighton
East Sussex
BN1 1AL. United Kingdom
On receipt of your Booking Form and payment we will confirm your registration with a receipt and send joining instructions.
If you have any questions please don't hesitate to email us by clicking here or call us on 0845 058 39 85 (Local Rate Call).
Thank you, we look forward to meeting you soon.
BOOKING TERMS & CONDITIONS
You may cancel your booking and receive a full refund provided written notification is received at least 14 days before the Education Marketing Online Training Seminar.
We cannot provide a refund for the Training Seminar or associated expenses should a delegate need to cancel with less than 14 days notice (whatever the reasons for non-attendance) however substitutions are welcome or you can move your booking to another Seminar, Workshop or Conference (taking place within 12 months of your original booking) for the same value.
OMTAC reserves the right to change the dates or content of the Education Marketing Online Seminar as considered appropriate or necessary and in the event of a date change will offer delegates the opportunity to cancel their booking and to receive a full refund. If OMTAC is unable to run the Seminar for any reason then delegates will be offered the opportunity to rebook for an alternative date or to receive a full refund.
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ALSO OF INTEREST...
ADVANCED EDUCATION MARKETING ONLINE 1-DAY TRAINING SEMINAR - Please click on the link to read about the 1-day 'Exceeding Admissions Targets With Digital Marketing, PR And Advertising Online'.
EDUCATION MARKETING - ONLINE ADVERTISING AND SEARCH ENGINE OPTIMISATION - Please click on the link to read about using Online Advertising and Search Engine Optimisation (SEO) to promote your School, College, University or Training & Learning organisation.
ALUMNI ONLINE - Do you have colleagues working in the Alumni Relations field, developing your former pupil/student network, fundraising etc? Please inform them about our alumnionline training and networking programme. For more information please click on the link to read about the popular 'Digital Alumni Relations Training & Networking Online' Workshops, Seminars and Conferences we have been running for over 6 years.
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