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TRAINING: 'HOW TO ADVERTISE & MARKET YOUR SCHOOL, COLLEGE OR EDUCATION ORGANISATION ONLINE' SEMINAR

'HOW TO ADVERTISE & MARKET YOUR SCHOOL, COLLEGE OR EDUCATION ORGANISATION ONLINE' FULL DAY SEMINAR

Following the success of previous Education Marketing & PR 'Everything You Need To Know' seminars over the last two years we are pleased to announce a new series of intensive, affordable one day 'How To Advertise & Market Your School, College or Education Organisation Online' Training Seminars in various locations around the UK.

These Education Marketing Online Training Seminars are for Schools, Colleges and Education Organisations wishing to fully exploit the Internet and electronic communications channels which offer highly effective, relatively inexpensive marketing opportunities through the use of Online Social and Professional Networks (Facebook, XING, LinkedIn etc), Website Search Engine Optimisation, Google Advertising, Twitter, Email, User Generated Content Sites (YouTube, Wikipedia, Blogs), RSS etc.

This Student Recruitment Communications Seminar will not only be relevant strategically and immediately practical with tips and techniques that can be quickly implemented but it will also of interest for personal development purposes for those working in the Education Marketing & Education PR fields - locally, regionally, nationally and internationally.

This page explains the Student Recruitment Online Training Seminar content and programme in full, and how to book a place for one or more delegates.

Ready to book your place(s) on the Education Marketing Online Training Seminar? Please click here to go straight to the "How to Book" section.

Please click on the sub-headings below to be taken to a particular section, or simply scroll down this page:

• Why are we offering a one day seminar on 'How To Advertise & Market Your School, College or Education Organisation Online' Seminar


• Who should attend the Student Recruitment Online Seminar?


• What will the Training Seminar cover?


• The Seminar Programme


• Who will lead the Seminar?


• Locations & Dates


• How to Book

To read why Online Internet Marketing matters and how it differs from traditional marketing please click here.

WHY ARE WE OFFERING A ONE DAY SEMINAR ON 'HOW TO ADVERTISE & MARKET YOUR SCHOOL, COLLEGE OR EDUCATION ORGANISATION ONLINE'?

Traditional methods for advertising and promoting Schools, Colleges and Universities to prospective pupils and students, and their parents and advisers, both in the UK and abroad are becoming increasingly ineffective, time consuming and difficult to analyse for return on investment.

The day-to-day pressure from sales people to place print advertising in local and national press and the temptation to continue spending large amounts on glossy education directories and guides (and their poorly developed online equivalents) should be resisted.

There is still a place in any education marketing plan for some advertising in the press and selected directories and guides and other media activity backed by communications materials, fairs, events etc; however the Internet and electronic communications have caused a paradigm shift in education marketing and those Schools, Colleges and Universities that do not recognise this phenomena and adapt their marketing activity to fully exploit new communications channels will lose ground against competitors and waste valuable resources.

With up to 95% of pupils and students using the Internet, social networks, email, IM and SMS, and with increasing numbers of parents also utilising online channels in their business and personal lives, there is now tremendous opportunity for Student Admissions Officers & Registrars, Marketing & PR Communications Managers, Development Directors and Senior Management in Education to put budgets to more effective use with significantly more targeted advertising and promotional activity that can be tracked, analysed and assessed on a daily, hourly and even minute by minute basis for impact and ultimately for return on investment.

Those responsible for marketing their School, College or University can quickly learn about these channels, become familiar with the benefits and features available to them, understand how to design campaigns utilising these technologies and allocate resources appropriately by attending this one day 'Everything You Need To Know' training seminar on Education Marketing & PR Online.

The insights, examples and case studies will be presented in an educational marketing context with relevant examples, covering all the key communications channels and marketing opportunities available to Schools, Colleges and Universities online, including: Emails, Websites, Search Engine Optimisation (SEO), Google Advertising, Social Networks & Social Network Advertising (Facebook etc), Communications Platforms (Twitter etc).

We have kept the seminar price as low as possible, we are limiting the number of people attending each seminar to encourage interaction, and we are offering a choice of locations around the UK to ensure the training seminar is as accessible as possible.

This will be an unmissable day for any marketing professional or senior manager working in the education sector with responsibility for communications activity and strategy.

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WHO SHOULD ATTEND THE STUDENT RECRUITMENT TRAINING SEMINAR?

The overview (including top tips and techniques) provided during the “How To Advertise & Market Your School, College Or Education Organisation Online” 1 day seminar and the support materials supplied to all those attending will be invaluable to those who are relatively new to online marketing for education and also beneficial to those who are already experienced in using one or more channels and are already using internet and email marketing techniques to promote their institution to students at home and abroad.

This Student Recruitment Online training seminar will be of particular interest to:

• School, College and University Marketing & PR Managers


• Admissions Officers and Admissions Registrars


• Student Recruitment Directors


• International Marketing Managers and Directors for Schools, Colleges or Universities


• Development Officers / Managers and Development Directors


• Senior School/College/University Management


• Head Teachers and Principals

Education Marketing teams may also find attendance as a group helpful as an “away day” focusing on re-designing their marketing plan to fully embrace the potential for online marketing and email technologies.

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WHAT WILL THE TRAINING SEMINAR COVER?

This Education Marketing Online Seminar will provide an overview of all aspects of education marketing online, introducing the different channels and techniques available to Schools, Colleges & Universities wishing to exploit the Internet and email communications, including top tips and techniques and relevant case studies and examples set in an educational context.

Topics covered will include:

• Getting Your Web Presence Right - How To Make An Impact Online
• Social Networks (Facebook, MySpace, Bebo) - How To Advertise On Facebook
• Search Engine Optimisation - How To Rank High On Google
• Pay Per Click Advertising - How To Advertise On Google
• Email Marketing - How To Communicate With Prospective Students
• Online Directories and Guides - How To Use Them Effectively
• Twitter, Viral Marketing & Applications, Blogs and Vlogs, Podcasting & RSS - How Are They Relevant?
• Campaign Planning - How To Put It Into Practice
• Campaign Monitoring and Analysis (Web Analytics & Statistics) - How To Assess The Return On Investment

In summary the seminar will focus on providing a checklist of Internet marketing techniques which if consistently applied (in-house or using an external specialist agency) can have a significant impact on registrations at relatively low cost, delivering a higher ROI.

Information will be clearly presented in a non-technical way.

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THE SEMINAR PROGRAMME

Please arrive between 9am and 10am for registration and refreshments. We will begin at 10am. There will be two breaks for refreshments during the day, with a one hour lunch break. We will finish at 5pm.

The price per delegate includes your place on the Training Seminar, refreshments, lunch, your Education Marketing Online guide, certificate of attendance and access to further materials on the OMTAC website.

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WHO WILL LEAD THE SEMINAR?

The 'How To Advertise & Market Your School, College Or Education Organisation Online' Seminar will be lead by Matthew D'Arcy, Managing Director.

Matthew will draw on his broad experience of the worlds of Education, Alumni Networks, Social Networking, Professional Networking, Marketing and the Internet to present a relevant, informative and dynamic Workshop with useful, practical advice and examples from considerable research he and his team have undertaken on the use of the Internet by networks, institutions, companies and organisations of all sizes.

Matthew has worked in a number of industry sectors, from website development to online marketing and ecommerce, from recruitment to hospitality and event management, from education to alumni membership services, from retail to consultancy services, from FMCG to brand development and distribution. Please click on the link for more about Matthew.

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LOCATIONS & DATES

We will be offering the one day seminars on Education Marketing Online - Everything You Need To Know - in various locations locations around the UK, using Holiday Inn and Holiday Express hotels or similar venues. (If you would like to attend a Seminar but the dates for locations near you are not convenient, please let us know.)

Please scroll down to see the Student Recruitment Online Seminar schedule ordered by Date.

We have kept the cost of the Training Seminars as low as possible, we are limiting the number of people attending each Seminar to encourage interaction, and we are offering various locations to ensure the Seminar is as accessible as possible to the majority of Schools, Colleges and Education organisations.

Details about the venue will be provided in the joining information sent out two weeks before the Training Seminar.

Please identify the Education Marketing Online Seminar that best suits you (and your colleagues) and then scroll down this page to the "Book Here" section.

Alternatively we are happy to offer internet marketing consultancy, 1 to 1 training and strategic planning and customised training in-house for one or more people at a time and location suitable for you, please contact us for more information.

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HOW TO BOOK

DELEGATE PRICE

The delegate price for the 'How To Advertise & Market Your School, College Or Education Organisation Online' Seminar has remained the same as for the 2008 seminar series and includes:

• Your place on the Education Marketing & PR Online Training Seminar,
• Refreshments and Lunch,
• A copy of our Education Marketing & PR Online Guide,
• Certificate of Attendance,
• Access to further materials, case studies and tips and techniques on our website (the normal cost of membership of the OMTAC Client Area is £195+Vat per year)

Multiple bookings are welcome.

• Education Marketing Online for Schools, Colleges & Universities cost per delegate: £195 + Vat (£34.13) = £229.13 per delegate.

BOOK SECURELY ONLINE

Please click on the link to pay by credit or debit card or BACS or Wire Transfer using our Secure Online Booking Form.

If paying by BACS or Wire Transfer please complete the Secure Online Booking Form and then send your BACS or Wire Transfer payment separately to:

Account name: OMTAC Ltd
Bank: Barclays Bank Plc (Brighton branch)
Account number: 80643963
Sort Code: 20-12-80
IBAN: GB53 BARC 2012 8080 6439 63
SWIFTBIC: BARCGB22

(If you have any difficulty using the Secure Online Booking Form please see below for alternative booking options.)

ALTERNATIVE BOOKING OPTIONS

Alternatively if you wish to pay Cheque or have difficulty using the Secure Online Booking Form please print off and complete Offline Booking Form.

Please send the Booking Form by fax (+44 (0) 7006 026 062) or by post to:

EMO Seminar Booking
OMTAC Ltd
BMC 15-17 Middle Street
Brighton
East Sussex
BN1 1AL. United Kingdom

On receipt of your Booking Form and payment we will confirm your registration with a receipt and send joining instructions.

If you have any questions please don't hesitate to email us by clicking here or call us on 0845 058 39 85 (Local Rate Call).

Thank you, we look forward to meeting you soon.

BOOKING TERMS & CONDITIONS

You may cancel your booking and receive a full refund provided written notification is received at least 14 days before the Education Marketing Online Training Seminar.

We cannot provide a refund for the Training Seminar or associated expenses should a delegate need to cancel with less than 14 days notice (whatever the reasons for non-attendance) however substitutions are welcome.

OMTAC reserves the right to change the dates or content of the Education Marketing Online Seminar as considered appropriate or necessary and in the event of a date change will offer delegates the opportunity to cancel their booking and to receive a full refund. If OMTAC is unable to run the Seminar for any reason then delegates will be offered the opportunity to rebook for an alternative date or to receive a full refund.

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