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educationPRonline 09 CONFERENCE

CONFERENCE FOR SENIOR MANAGEMENT AND EDUCATION MARKETING AND PUBLIC RELATIONS (PR) PROFESSIONALS AT SCHOOLS, COLLEGES & UNIVERSITIES:

• Tuesday 5 May 2009 - London, UK

USING AUDIO & VIDEO TO INFORM, ENGAGE, CONNECT & INDUCT!

PODCASTING & VIDEO For Student Recruitment & Induction is an annual conference for everyone involved in marketing, recruitment, admissions and induction at Universities, Colleges and Schools.

The conference will serve as a specialist forum for the discussion and exchange of best practice, insights, techniques, tools and ideas for using audio and video podcasts and web video to recruit new pupils and students and to facilitate their smooth admission and settlement into their new School, College or University, helping to reach target numbers and increase retention.

• Who Should Attend? Why Attend?


• What Will The Conference Cover?


• Conference Programme


• Conference Venue & Hotels


• Facebook Groups


• How to Book


• Contact Us

WHO SHOULD ATTEND?

PODCASTING & VIDEO For Student Recruitment & Induction will be of interest to a wide range of professionals at Universities, Colleges and Schools including:

• admissions officers and registrars,


• marketing and communications directors and managers,


• staff involved in student enrollment, induction and welfare from departments/organisations such as the Students' Union, Library & Information Service, Accommodation Service, Sports, Academic departments etc,


• senior management (academic & pastoral) at educational institutions of all sizes.

Don't miss this unique opportunity to focus on the use of audio and video podcasting and web video - whether you are already using these communication techniques to boost recruitment, induction and retention at your institution or you are planning to introduce podcasting for these purposes.

WHY ATTEND?

The introduction of audio and video podcasting and its huge popularity amongst young people has created exciting new opportunities for communicating with prospective pupils and students and for informing and supporting them more effectively through the induction process.

Audio and video have been employed for some time by educational institutions as useful marketing and recruitment tools.

However the democratisation of digital media and the success of podcasting, and the associated web video, has made audio and video considerably cheaper, more flexible, more personal and more accessible for Schools, Colleges and Universities seeking to engage young people.

Podcasting requires new thinking, new understanding and new approaches to the older more formal uses of audio and video traditionally employed by institutions in their student recruitment and induction.

The combination of a number of factors has lead to 'the coming of age' for audio and video as an effective, affordable medium for communicating with prospective and current students, making podcasting an essential part of any student recruitment and induction strategy, including:

• the popularity of the medium (the personal consumption of audio and video anywhere) first began with the portable radio and has been subsequently fueled by inventions such as the walkman, mobile phone and handheld gaming devices;
• the launch and availability of digital audio and video (MP3 etc) players, such as iPods, mobile phones and PDAs, enabling people to possess and consume high quality digitised media on handheld and other devices at their convenience;
• the parallel development of high quality, low cost audio and video recording and production/editing that can be used by anyone to produce programming;
• the invention of the Internet and the wide availability of fast broadband access (the distribution system).

The potential is tremendous. People of all ages, but especially young people, have fully embraced this new way to consume and share audio and video, often downloading thousands of audio and video files and listening and watching online through websites such as YouTube, the BBC etc.

Audio and video podcasts and web video can be used in a wide range of situations to reach prospective and current students positively and achieve strategic goals, for example:

• to bring new facilities and areas of Institutional excellence to the attention of prospective students with specialist interests - whether in a particular area of academic study or research, or in extra-curricular areas such as sport or accommodation or careers services;


• to introduce teaching and research staff and provide a taste of lectures or research projects, team work or case studies;


• to address the needs and concerns of prospective International students, perhaps with current students providing insights and commentary in their own language;


• to discuss career prospects, perhaps with successful alumni talking about their own career paths after leaving the School, College or University;

The advantages for Schools, Colleges & Universities using podcasting for student recruitment and induction include:

• In a multi-media age with numerous calls for their attention, young people especially are attracted to new technologies and alternative sources of information that are packaged in formats they like, understand and use day to day;


• Educational institutions that use these technologies and communication channels creatively will stand out from competitors and successfully capture the interest of their target audiences;


• Schools, Colleges and Universities using audio and video gain credibility by demonstrating that they are actively participating in the media and information revolution currently underway;


• Podcasting and web video is also a very effective way to communicate directly with the parents of students and those working in feeder schools and other third party opinion leaders/formers who may influence the decision making of prospective students or have an impact on their welfare during the induction period;


• The use of audio and video podcasting and web video can generate additional positive public relations for the institution;


• Audio and video can be a very effective way to convey the character and personality of an educational institution as the sum of many parts offering a particular kind of learning community to its existing students and staff, and prospective students and staff;


• Once downloaded audio and video podcast material provided by a School, College or University is retained by the user and can be accessed and consumed anywhere at any time, many times.


• Audio and video production is much cheaper than ever before with widely available technology and software, and the skills required to produce audio and video can even be self-taught;


• Unlike printed materials etc, audio and video podcasts and web video can be quickly and inexpensively updated and distributed centrally, with the added benefit of automated subscriber groups using online notifications and feeds (RSS etc);


• Users can easily share and recommend audio and video files they believe will be of interest to others;


• Many educational institutions already have in-house the necessary skills, technologies and other resources required to produce audio and video;


• There is considerable opportunity to combine audio and video production for student recruitment and induction with learning for current students, perhaps even developing new resources as part of the existing curriculum.


• The uptake of audio and video marketing, guidance and support material can be easily measured and evaluated.

Developed by OMTAC (provider of training seminars and consultancy for education marketing and induction online) and leading practitioners, PODCASTING & VIDEO For Student Recruitment & Induction is the annual "one stop shop" event in Europe for anyone:

"...involved in student marketing, admissions, registration, enrollment and induction who wishes to maximise the opportunities offered by Podcasting, Web Video and the Internet for engaging, connecting and informing prospective and new students, their parents and other opinion leaders."

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WHAT WILL THE CONFERENCE COVER?

The Conference is intended to address the challenges in using audio and video podcasting and web video faced by those working in education with responsibility for student recruitment and induction, including:

• understanding the nature of the podcasting and web video medium;


• using the most appropriate applications for podcasting and web video to achieve the strategic needs of the institution;


• identifying and employing the resources required for the production and distribution of the audio and video material;


• working with in-house skills and technologies (where they exist) for the benefit of existing students and to maximise return on investment;


• determining the audio and video content, bringing together and managing participants/interviewees etc and planning the creative process to ensure the material is appropriate, engaging and accurate for the intended audience;


• managing the production process to schedule and budget;


• establishing and maintaining a suitable distribution system and distribution channels;


• presenting and packaging the finished audio and video podcasts and web videos effectively to the target audience;


• ensuring material is kept fresh and accurate and updated as required;


• evaluating the uptake and impact of audio and video material;


• exploiting the use of this medium to generate additional positive public relations for the institution.

(It is important that marketing and induction professionals know the target audience(s) - their needs, their interests, their concerns and desires - and this is assumed for the purposes of concentrating on the use of podcasting and web video.)

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THE CONFERENCE PROGRAMME

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CONFERENCE VENUE

HOLIDAY INN - KING'S CROSS / BLOOMSBURY, LONDON, TUESDAY 5 MAY 2009

The PODCASTING & VIDEO For Student Recruitment & Induction Conference will be held at the Holiday Inn London King's Cross / Bloomsbury, a central London hotel situated between the City of London and London's West End.

The Holiday Inn London King's Cross provides easy access to key tourist attractions such as Oxford Street, Covent Garden, The British Museum, St Pauls Cathedral and Sadlers Wells Theatre.

Address:

Holiday Inn
London King's Cross / Bloomsbury
1 King's Cross Road
London
WC1X 9HX

VENUE, TRAVEL & LOCAL HOTELS:

There is a good choice of affordable hotels nearby and the hotel can be easily reached by rail or road and is well connected to London's airports.

Please click on the link for full details of the venue, travel information and links to local hotels to suit all budgets: PODCASTING & VIDEO Conference - Venue & Hotels.

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FACEBOOK GROUPS

We have created two new groups on Facebook which will be of interest to anyone currently working in education who is already using or planning to use audio and video podcasting for marketing and student recruitment or for student induction.

We look forward to exchanging ideas, tips and techniques and good practice with you on the Facebook Group page - please see and participate in the Discussion Boards and the Wall.

FACEBOOK GROUP NAME: PODCASTING & VIDEO For Student Recruitment

This is a new Facebook Group for those working in Schools, Colleges and Universities to market their institution and recruit prospective pupils and students using audio and video podcasting and web video.

Please click on the link (and sign into your Facebook Profile if necessary) to view and join the Facebook Group:

http://www.facebook.com/group.php?gid=38911073459

FACEBOOK GROUP NAME: PODCASTING & VIDEO For Student Induction

This is a new Facebook Group for those working in Schools, Colleges and Universities to inform and support new pupils and students with an induction process using audio and video podcasting and web video (to aid long-term retention) .

Please click on the link (and sign into your Facebook Profile if necessary) to view and join the Facebook Group:

http://www.facebook.com/group.php?gid=105732430226

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HOW TO BOOK

DELEGATE PRICE

The delegate price for the PODCASTING & VIDEO For Student Recruitment & Induction Conference for Schools, Colleges and Universities includes refreshments and lunch, Conference notes and access to the OMTAC Client Area and Facebook Pages. Multiple bookings are welcome.

• First delegate cost per institution: £220 + Vat (£33) = £253 per delegate.


• Cost for additional delegates per institution and for members of AMDIS, IDPE & CASE Europe: £195 + Vat (£29.25) = £224.25 per delegate.


• Student Union delegates: £150 + Vat (£22.50) = £172.50 per delegate.

BOOK SECURELY ONLINE

Please click on the link to pay by credit or debit card or BACS or Wire Transfer using our Secure Online Booking Form.

If paying by BACS or Wire Transfer please complete the Secure Online Booking Form and then send your BACS or Wire Transfer payment separately to:

Account name: OMTAC Ltd
Bank: Barclays Bank Plc (Brighton branch)
Account number: 80643963
Sort Code: 20-12-80
IBAN: GB53 BARC 2012 8080 6439 63
SIFTBIC: BARCGB22

(If you have any difficulty using the Secure Online Booking Form please see below for alternative booking options.)

ALTERNATIVE BOOKING OPTIONS

Alternatively if you wish to pay Cheque or have difficulty using the Secure Online Booking Form please print off and complete the Offline Booking Form (this is our general, multi-purpose booking form for Education Sector events).

Please send the Booking Form by fax (+44 (0) 7006 026 062) or by post (enclosing a cheque if applicable, made payable to "OMTAC Ltd") to:

Podcasting & Video Conference
OMTAC Ltd
BMC 15-17 Middle Street
Brighton
East Sussex
BN1 1AL. United Kingdom

On receipt of your Booking Form (multi-purpose booking form for Education Sector events) and payment we will confirm your registration with a receipt and send joining instructions.

If you have any questions please don't hesitate to email us by clicking here or call us on 0845 058 39 85 (Local Rate Call).

Thank you, we look forward to seeing you at the conference.

BOOKING TERMS & CONDITIONS

We look forward to meeting you, please note the following booking terms and conditions:

• You may cancel your booking and receive a full refund provided written notification is received at least 14 days before the Conference.
• We cannot provide a refund with less than 14 days notice however substitutions are welcome.
• Commercial representatives are welcome to book normal delegates places however the distribution of any commercial or advertising materials (other than business cards) and the demonstration of any services or solutions by delegates who have not also booked a Sponsorship or Exhibition Package by prior arrangement (please contact OMTAC Ltd) is prohibited and will result in ejection from the Conference.

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CONTACT US

If you have any questions about the conference or wish to make suggestions, share information or participate in other ways than as a delegate please don't hesitate to email us by clicking here (or emailing us at: info@omtac.com) or call us on 0845 058 39 85 (Local Rate Call).

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