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THE EVENTCHANNELER 'A-Z BRIEFING' [OMTAC EVENT SERVICES]

SOCIAL MEDIA, MICRO-BLOGGING & EVENTCASTING AT YOUR NEXT EVENT

Are you responsible for organising a Meeting or Event? Wondering how to use Social Media, Micro-blogging (Twitter etc) and/or Webcasting more effectively to enrich your Event and enhance the experience for those attending? Want to increase your revenue too?

EventChanneler's 'A-Z Briefing' is our first contact introductory consultancy service package for new clients designed for Events & Meetings Planners, Conference Organisers and anyone responsible for Meetings, Conferences, Trade Shows, Exhibitions, Expo/Expositions and other Events.

It brings both parties completely up to speed and allows us to provide advice, case studies and guidance on the use of Social Media, Webcasting etc for your Event(s).

Serving as a 'one-off' training and consultancy day, providing your organisation with sufficient background, insights, training and information on the use of Social Media for your Event(s), the A-Z Briefing could be all you need to kick-start or review your use of Social Media and Eventcasting, drawing on your in-house resources and/or other agencies and suppliers for effective implementation for your Event(s).

Alternatively following the A-Z Briefing you may decide to continue the relationship with us by taking up one or more of a range of Event consultancy, training and support services we offer, designed to help you with the implementation process from pre-event preparation, strategic marketing and communications through to post-event analysis and ongoing brand building and networking. (For links to details of these services please return to the EventChanneler Homepage.)

Please click on the link to read our introductory article on how Social Media, Micro-blogging (Twitter) and Webcasting are relevant to Events (click here).

WHAT DOES THE A-Z BRIEFING PACKAGE COMPRISE?

We charge one flat fee (in the UK, fees will vary worldwide) for the A-Z Briefing package comprising:

1) Initial preparatory research into your event(s), your existing use of Social Media and Eventcasting/Webcasting etc, your objectives and resources etc.

2) 1-day Consultancy meeting and training event at your offices during which we will address your specific needs using our list of over 200+ key questions, issues and themes to consider as a basis for discussion (see below).

3) Up to 2 hours of further consultancy advice and support by phone and email.

Please see below for further information on the EventChanneler's A-Z Briefing, our 'Key Questions' PDF document and a link to the A-Z Briefing Enquiry Form:

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THE QUESTIONS, ISSUES & THEMES TO CONSIDER WHEN USING SOCIAL MEDIA, MICRO-BLOGGING AND/OR WEBCASTING AT YOUR EVENTS

There are a large number of key questions, issues and strategic development themes that need to be considered in the implementation of Social Media, Micro-blogging and Eventcasting/Webcasting for your next Event(s).

During our A-Z Briefing consultancy and training day with you we use a list of over 200+ questions, issues and themes as a basis for discussion.

Over the day we identify and explore everything that needs to be considered in planning to use Social Media, Micro-blogging and Webcasting effectively for your next Event.

Please click on the following link to download and print our 'Key Questions' PDF document containing an abbreviated list of the 200+ questions, issues and themes to consider for:

Using Social Media, Micro-blogging, Webcasting At Events (PDF Document)

The abbreviated list in the 'Key Questions' PDF document includes questions covering all the main priorities before, during and after your Event (Meeting, Conference, Trade Show, Exhibition, Expo/Exposition) such as the examples given below:

EXAMPLES OF QUESTIONS & ISSUES TO CONSIDER

BACKGROUND

• What is Social Media, Micro-blogging and Eventcasting/Webcasting and why are they relevant to Events? (Pre-Event)
• How can Social Media help you energise your wider community of Staff, Press/Media, Sponsors, Exhibitors, Speakers and Delegates/Attendees? (Pre-Event)
• How can you “control” the information in the Webisphere and minimise negative comment and feedback about your Event? (Pre-Event)
• Etc etc...

GENERAL

• What is the level of use of Social Media in your Industry Sector and/or amongst your prospective Delegates/Attendees? (Pre-Event)
• How can Social Media and/or Webcasting enrich your Event's content and programme? (Pre-Event)
• How do you manage the use of Social Media and Micro-blogging, and the delivery of Webcasting, during your Event? (During-Event)
• How to apply lessons learned from the use of new technologies at the Event to future Events to maximise the benefits of Social Media, Micro-blogging and Eventcasting long-term? (Post-Event)
• Etc etc...

RESOURCES & REVENUE GENERATION

• What opportunities are there for generating additional revenue for your Event using Social Media and/or Webcasting? (Pre-Event)
• What additional resources will be required on-site and off-site during the Event to support and manage the use of Social Media, Micro-blogging, Eventcasting and other technologies? (During-Event)
• How to identify and exploit new post-Event revenue generation opportunities, utilising the material/content gathered during the Event? (Post-Event)
• Etc etc...

USING SOCIAL MEDIA FOR YOUR EVENT

• Which Social Media, Blogging and related technologies (including 'backchannel' participative and communication technologies) should you use for your Event? (Pre-Event)
• Once the Event is underway how do you manage the minute by minute, hour by hour communications in the front and back channels? (During-Event)
• How do you integrate the frontchannel content and delivery by Speakers, Exhibitors etc with the backchannel communications, information, content etc? (During-Event)
• How to process and (where possible) re-sell/re-package Social Media and Micro-blogging output from the Event? (Post-Event)
• Etc etc...

USING TWITTER (MICRO-BLOGGING) AND BACKCHANNEL TECHNOLOGIES FOR YOUR EVENT

• How relevant are Twitter and backchannel participative technologies to your Event? (Pre-Event)
• How do you choose and use Twitter Hashtags ie. '#Event'? (Pre-Event)
• How can Twitter be used effectively for marketing, PR and communications, polling, evaluation, content generation, creating new revenue streams etc? (Pre-Event)
• Etc etc...

USING EVENTCASTING / WEBCASTING FOR YOUR EVENT

• What are the benefits to your existing Event audience/community - the Media, Sponsors, Exhibitors, Speakers, Delegates/Attendees? (Pre-Event)
• How to price and package your Eventcasting / Webcasting (Video and Audio Streaming & Downloading) services? (Pre-Event)
• How do you manage the different parties involved in delivering your Webcasting, from Speakers to Suppliers etc, and ensure the highest quality output. (During-Event)
• How to exploit all the Eventcasting material to continue to generate revenue from re-selling it (or giving it away free for non-monetary benefit), whether online through Video/Audio streaming and downloads, or offline with DVDs, publications etc? (Post-Event)
• Etc etc...

MARKETING AND COMMUNICATIONS

• How can your Suppliers, Sponsors, Exhibitors, Speakers and Delegates/Attendees (and Non-attending Delegates) use Social Media and Micro-blogging most effectively to promote your Event for you? (Pre-Event)
• What marketing material (from pictures and audio interviews to Speaker's presentations to video interviews to the Social Media content etc) should be gathered during the Event for marketing and communications activities afterwards? (During-Event)
• How to use the material/content generated from Social Media, Micro-Blogging and Eventcasting during the Event as effectively as possible for all future marketing, PR and communications activity? (Post-Event)
• Etc etc...

PUBLIC RELATIONS (PR) & THE PRESS/MEDIA

• How can Social Media, Micro-blogging and Webcasting help you engage the Press/Media effectively? (Pre-Event)
• How do you positively manage the relationship between your Event (the participants, the content, the programme etc) and the Press/Media using Social Media? (Pre-Event)
• How to use Social Media, Micro-blogging and other technologies during the Event to create positive Press/Media coverage? (During-Event)
• Etc etc...

SPONSORS & EXHIBITORS

• How can you best package and present Social Media, Micro-blogging and Webcasting to your Sponsors/Exhibitors as an added benefit for their participation in your Event? (Pre-Event)
• How can Sponsors & Exhibitors use Social Media, Twitter, Webcasting and other technologies to promote their offerings, their trade booths etc and to engage Delegates/Attendees and Non-attending Delegates most effectively? (During-Event)
• How to maintain a relationship with the Sponsors and Exhibitors year-round using Social Media and other technologies to extend the benefits to them of their involvement in the Event, encouraging closer involvement and higher expenditure on future Events? (Post-Event)
• Etc etc...

SPEAKERS / PRESENTERS

• How do you support Presenters during the Event to ensure they utilise Social Media and Micro-blogging and other technologies as effectively as possible? (During-Event)
• How to ensure that Speakers avoid “being roasted” on Twitter and other applications during their presentation? (During-Event)
• How to engage Presenters in a continued dialogue and 'conversation' through Social Media and Micro-blogging with Delegates/Attendees and Non-attending Delegates? (Post-Event)
• Etc etc...

DELEGATES / ATTENDEES

• How do you prepare and educate your Delegates/Attendees in the use of Social Media and Micro-blogging for your Event? (Pre-Event)
• What level of moderation, involvement and intervention should you have in the use of Social Media and Micro-blogging around your Event, as the Event Organiser? (Pre-Event)
• What are the best ways to monitor and address negative and positive comments made using Social Media by Delegates during the Event (especially when the audience react to what they consider to be a bad presentation)? (During-Event)
• Etc etc...

NON-ATTENDING DELEGATES (ONLINE)

• What are the accessibility and logistical implications for Non-attending Delegates using Eventcasting and Social Media to participate in your Event? (Pre-Event)
• How will you supply a sufficient level of Customer care for your Non-attending Delegates from initial account set-up and log-in to post-Event follow-up? (Pre-Event)
• How best to ensure all Non-attending Delegates feel as fully included as possible? (During-Event)
• Etc etc...

EVALUATION & ANALYSIS

• What do you need to measure to assess and evaluate the use of Social Media, Micro-blogging and/or Webcasting and the impact of the technologies on your Event for strategic review and Return on Investment (ROI)? (Pre-Event)
• How to assess and prioritise commentary, criticism and both negative and positive feedback effectively during the Event, and to judge which feedback should be acted on immediately to correct problems and address key issues before they snowball, and which can wait until after the Event? (During-Event)
• How best to adjust future strategies and processes to reflect learning from the evaluation results? (Post-Event)
• Etc etc...

(These are examples of the questions, issues and themes we use as a basis for discussion with you during the EventChanneler A-Z Briefing consultancy and training day. For further information please see below.)

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THE NEXT STEPS - BOOKING THE EVENTCHANNELER A-Z BRIEFING

If you are an Event or Meetings Planner or are otherwise involved in the organisation of a Meeting, Conference, Trade Show, Exhibition, Expo/Exposition or other Event and you wish to engage our consultancy and training services to use Social Media and/or Webcasting more effectively for your Event(s) the first step is to book the EventChanneler A-Z Briefing package comprising:

1) Initial preparatory research into your event(s), your existing use of Social Media and Eventcasting/Webcasting etc, your objectives and resources etc.

2) 1-day Consultancy meeting and training event at your offices during which we will address your specific needs using our list of over 200+ key questions, issues and themes to consider as a basis for discussion (see below).

3) Up to 2 hours of further consultancy advice and support by phone and email.

To book the A-Z Briefing please complete the secure online A-Z Briefing enquiry form here or alternatively print off and fax the enquiry form (see below). (Please read the Payment Terms & Conditions below before submitting the enquiry form.)

We will then contact you to discuss and initiate the A-Z Briefing and to agree a mutually convenient date for meeting.

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EVENTCHANNELER A-Z BRIEFING PRICING & BOOKING

For Clients Based In The UK

We charge a flat fee of £900 + Vat (£157.50) for our A-Z Briefing package within the UK.

This flat fee includes pre-meeting preparation, one day of consultancy and/or training at your offices and any travel and subsidence expenses incurred, and up to 2 hours post-meeting follow-up advice and support.

Click on the link or print off and fax the enquiry form (see below) to book the A-Z Briefing now.

For Clients Based Outside The UK

We welcome clients outside the UK however as we are based in the UK the fee for our EventChanneler A-Z Briefing may be higher for clients abroad, to reflect additional costs. Please complete the A-Z Briefing enquiry form or print off and fax the enquiry form (see below) giving your location etc and we will provide a quote as quickly as possible.

EVENTCHANNELER A-Z BRIEFING PAYMENT TERMS & CONDITIONS

The fee of £900 + Vat (£1157.50) if you are located in the UK (the fee is higher if you are located outside the UK) is payable on booking to help us minimise our overheads*.

On receipt of your secure online enquiry form or your faxed enquiry form (please click on the link to download and print off a PDF copy of the enquiry form) we will contact you to discuss the booking and to agree a mutually convenient date for the 1 day consultancy and training day.

We will then send you an invoice. (Please note that the booking will be provisional - and therefore subject to change depending on our availability - until payment has been received in full.)

You can then pay using a Credit/Debit card by completing the 'Payment Details' section of the secure online enquiry and payment form or by faxing the enquiry and payment form (please click on the link to download and print off a PDF copy of the enquiry and payment form).

OMTAC Ltd accepts payment** by BACS (Bank or wire transfer or bank deposit) or by Credit or Debit card.

In the event that OMTAC Ltd is unable to provide the A-Z Briefing for whatever reason a full refund will be given.

In the event that a Client is unable to proceed with the booking OMTAC Ltd will try to reschedule the booking for a mutually convenient date however should any rescheduling or cancellation requested by a Client result in the effective termination of the booking OMTAC Ltd will retain 50% of the booking fee paid by the Client to help cover OMTAC's administration costs and lost earnings, refunding the remaining 50% of the booking fee.

Submission of the A-Z Briefing enquiry form confirms that you have read and agree to these Payment Terms.

*Please note that to enable us to keep our fees to you and our other clients as low as possible we do not offer credit facilities or extended payment periods.

**Please note that to help us minimise our administration costs and pass the resulting savings on to our clients, OMTAC Ltd no longer accepts payment by cheque.

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ANY QUESTIONS? CONTACT EVENTCHANNELER

If you have any questions please don't hesitate to email us by clicking here or call us on 0845 058 39 85 (Local Rate Call).

Thank you for your interest in EventChanneler and our Events Services, we look forward to hearing from you and to meeting you soon.

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