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[For information on online marketing & sales workshops and seminars: Mobile Apps and Mobile Web, Twitter, Facebook and LinkedIn, SEO and Google and Social Media. For information on in-house training: Mobile Platforms and Internet and Social Media]
TRAINING: 'FACEBOOK WORKSHOPS IN ADVERTISING & MARKETING'
COST & BOOKING? Click on the link: Cost & Booking
IN-HOUSE TRAINING AND CONSULTANCY? Please click here for information.
MORE INFORMATION ABOUT THE WORKSHOP? Read on below...
HOW TO USE FACEBOOK FOR YOUR BUSINESS, INSTITUTION OR ORGANISATION
ABOUT THE FACEBOOK WORKSHOP - ADVERTISING & MARKETING TRAINING
 A year or two ago you might not have been familiar with Facebook despite the fact that the network already had millions of UK members with as many as 95% of UK students at Universities, Colleges and Schools using it. Now following massive media coverage and dramatic growth it is highly likely you are one of nearly 20 million people in the UK with a profile and perhaps you have already started to utilise it to promote your business or organisation, to sell products and services, to engage customers and suppliers, clients and candidates.
CUT TO THE CHASE FAST
However much you are using Facebook, whether personally and/or professionally, you will find this intensive 3 hour Facebook Advertising & Masterclass Workshop timely and helpful, helping you to get to grips with all aspects of Facebook and identify how to utilise it for the benefit of your firm, agency, company, institution or organisation.
The Facebook workshops are taking place in various locations including Birmingham, Bristol, Edinburgh, London (Central), Manchester and York. When you are ready to book please click on the link for booking information giving pricing, dates, timing, venues and secure online booking for one or more delegates.
Scroll down this page to read all about the Facebook Training Workshop or click on the sub-headings below to be taken to a particular section:
[READY TO BOOK? Please click here to go straight to the "BOOK HERE" section. AVAILABILITY - we currently have some availability on all dates.]
WHY FACEBOOK?
The case for exploiting Facebook as a key channel in your marketing strategy is compelling. According to Facebook's own published statistics (1 July 2009) the social network has more than 200 million active users (approximately 10% of whom are resident in the UK) and the average user age continues to get older too, with more than two-thirds of Facebook users now outside of college and the fastest growing demographic is those 35 years old and older.
 Importantly, for viral marketing opportunities, the average user has 120 friends on the site. With 100 million of them logging on at last once a day the network is extremely active with 5 billion minutes spent on Facebook each day (worldwide) and more than 30 million users updating their statuses at least once each day. More than 8 million users become fans of Facebook's Pages (part of the Facebook advertising solution) each day and if required the network offers simple, straightforward access to potential customers and suppliers not only in the UK but worldwide, with the ability to target by location, demographics, interests etc.
This ability to target highly active prospective customers, clients, candidates and suppliers on the social network according to a collection of different criteria is hugely valuable and one of the main benefits of this advertising channel compared to others. Not only that, your target audience can engage readily with your advertising, make contact and/or buy products or services quickly online and the whole process from initial advertising to conversion can be tracked and analysed digitally and inexpensively.
With 18.5 million UK users (45% male, 55% female) the potential sales and marketing opportunities are obvious and the success of many businesses and organisations in achieving real marketing ROI on Facebook serve to underline the importance of utilising Facebook's Advertising functionality and Facebook Applications for your firm, agency, company, institution or organisation.
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WHY ATTEND THE FACEBOOK WORKSHOP ADVERTISING & MARKETING MASTERCLASS?
At this intensive 3 hour Facebook Masterclass Workshop we will brief you fully on why Facebook represents a relatively low cost, highly targeted and trackable way to target, reach and engage your target audience and we will show you how to do it appropriately, efficiently and cost effectively through Facebook advertising solutions and applications.
Facebook has grown rapidly not just in user numbers but also in functionality and while the advertising solutions have been designed to be as straightforward and easy to use as possible, understanding the variety of communication channels and how best to combine them strategically as part of an online sales and marketing, brand development, recruitment or customer service campaign takes application and experience.
 With social networks like Facebook it is also easy to misjudge the best approach, with various etiquette and behavioural pitfalls that at best put off potential customers and at worst damage your brand irrecoverably. Understanding the community dynamics of the network and the communications channels available, what marketing activity will be considered acceptable by your target audiences and what will not, is very important for successfully positioning your brand, products and services.
We have created our 3 hour intensive advertising and marketing masterclass workshop to explain how you can effectively target your prospective and existing customers, clients, candidates and/or suppliers within the Facebook network and enjoy the same success as other businesses and organisations which have achieved their highest sales/conversion rate on Facebook compared to previous advertising campaigns.
We aim to explain Facebook in terms you understand, in a language you know and a context that is relevant to your role and organisation.
By the end of the Facebook workshop:
- You will know enough to brief colleagues about Facebook and its advertising and marketing solutions and to judge whether Facebook is a useful marketing and/or communications tool for your company, or not. (You may conclude Facebook is not currently relevant to your organisation, but you will do so with sufficient insight and understanding.)
- You will have enough information and knowhow to create a Facebook advertising and marketing strategy for your organisation.
- You will be equipped to initiate “in house” marketing and/or communications activity using Facebook to engage and manage an external agency with confidence.
Information will be clearly presented in a non-technical way in a context relevant to those attending, using case studies and examples.
We have kept the Facebook Advertising & Marketing Masterclass Workshop price as low as possible and we are limiting the number of people attending.
The price for attendance can be as low as £95+Vat (for "Early Bird" bookings) and includes:
- Your place on the 'Facebook Advertising & Marketing' Masterclass Workshop,
- Use of the Training Venue,
- Tea/Coffee and Pastry/Fruit,
- A copy of our 'Facebook Advertising & Marketing' Guide,
- Certificate of Attendance.
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WHO SHOULD ATTEND THE FACEBOOK WORKSHOP?
The workshop will be of particular interest to:
- PR, Marketing & Sales Professionals, Managers & Directors
- Business Development Managers
- Senior Managers and Directors
- Business Owners
We are offering general marketing workshops of relevance to all industry sectors and also some workshops specifically designed (with relevant case studies etc) for those working in selected sectors:
- General - All Industry Sectors
- Recruitment & HR
- Hospitality, Travel, Events, Sports, Leisure & Entertainment
- Retail
- Professional Services (Finance, Legal etc)
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WHAT WILL BE COVERED IN THE FACEBOOK MASTERCLASS?
We will give tips and techniques for organisations large and small - whether you are a hotel or charity, a recruitment agency or Sixth Form College, a nightclub or a retailer or a law firm, Facebook may be useful to your business, organisation or institution in one or more ways including:
- Brand building
 New Product or Service launch- Sales management
- Client or Candidate liaison
- Special Offers, Discounts & Promotions
- Stock Clearance
- Innovation
- Research & Development
- Trend Analysis
- Market Research
- Public Relations (PR)
- Customer Service
- Events Management
- Staff Communications
- Human Resources
During the workshop we will address all the key Facebook functions and techniques:
- Setting up an account
- Creating your profile and using privacy settings
- Using a personal profile for business/professional purposes
- Targeting prospective and existing customers, clients, candidates and/or suppliers
- The right approach and appropriate positioning
- What are Facebook Applications and how can you utilise them
- Facebook Pages
- Facebook Advertising
- Facebook Connect
- Optimising your advertising and marketing activity
- Public relations and customer service/experience management on Facebook
- Tracking and analysing your return on investment
- Using your website, RSS and other communications activity with Facebook
We will also set a context for "social commerce" and explore how successful social commerce marketing is about soliciting structured feedback relevant to shopping and buying and making this feedback available, with the rapid growth in the role of online referral, recommendation and feedback in purchasing decisions.
Throughout we will examine how companies and organisations are already using Facebook, and how you can learn from best practice relevant to your own sector.
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WHO WILL LEAD THE WORKSHOP?
The 'Facebook Advertising & Marketing Masterclass Workshop' training will be will be lead by Matthew D'Arcy, Managing Director for OMTAC Ltd.
Matthew has extensive experience with online marketing across a broad range of platforms, including Facebook, Twitter and Google. Matthew will draw on marketing campaign experience using Facebook and considerable research he and his team have undertaken on the use of the social network by companies and organisations of all sizes.
Matthew has worked in a number of industry sectors, from website development to online marketing and ecommerce, from recruitment to hospitality and event management, from education to alumni membership services, from retail to consultancy services, from FMCG to brand development and distribution. Please click on the link for more about Matthew.
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FACEBOOK WORKSHOP INFORMATION - DATES & BOOKING
We are offering a wide choice of dates for our 'Facebook Advertising & Marketing' Training Workshop which will take place in various UK locations including Birmingham, Edinburgh, London (Central) and Manchester.
Places are limited and will be allocated on a first come, first served basis.
Various discounts are available, with places costing as little as £95+Vat.
Please click on the link for full booking information - including dates, timing, venue and pricing - and to make your booking.
IN-HOUSE TRAINING AND CONSULTANCY? Please click here for information.
OTHER WORKSHOPS AND SEMINARS? If you are also interested in attending a masterclass workshop on one or more other key online marketing platforms/channels please click on the links below:
ANY QUESTIONS? CONTACT US
If you have any questions please don't hesitate to email us by clicking here or call us on 0845 058 39 85 (Local Rate Call).
Thank you for your interest in our online Marketing Masterclass Workshop series, we look forward to confirming your booking and to meeting you soon.
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