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[Please click on the link to return to the TRAINING HOME PAGE]
OMTAC TRAINING
'DIGITAL MARKETING, PR,
COMMUNICATIONS AND ADVERTISING'
FACEBOOK AND LINKEDIN WORKSHOPS
COST & BOOKING? Click on the link: Cost & Booking
IN-HOUSE TRAINING AND CONSULTANCY? Please click here for information.
MORE INFORMATION ABOUT THE WORKSHOP? Read on below...
ABOUT THE 'FACEBOOK & LINKEDIN MARKETING' WORKSHOP
HOW TO USE FACEBOOK & LINKEDIN FOR YOUR BUSINESS, INSTITUTION OR ORGANISATION - DIGITAL SOCIAL MEDIA, MARKETING, PR, COMMUNICATIONS AND ADVERTISING TRAINING
 How is this 3 hour introductory Facebook & LinkedIn Marketing Masterclass Training Workshop relevant? A few years ago you might not have been familiar with Facebook despite the fact that the network already had millions of UK members with as many as 95% of UK students at Universities, Colleges and Schools using it. Now following massive media coverage and dramatic growth it is highly likely you are one of nearly 27 million people in the UK with a profile and perhaps you have already started to utilise it to promote your business or organisation, to sell products and services, to engage customers and suppliers, clients and candidates.
The same is true of the professional online network LinkedIn which has also seen a very rapid rise to dominance with over 4 million UK members and over 70 million members in over 200 countries. Only a few years ago it had fewer than 20 million members! Now a new member joins LinkedIn approximately every second, and about half of their members are outside the USA. Executives from all Fortune 500 companies are LinkedIn members. It has great potential for marketing and communications both in a B2B and B2C context.
READY TO BOOK? Please click on the link for full booking information - including dates, timing, venue and pricing - and to make your booking.
CUT TO THE CHASE FAST
However much you are using Facebook and/or LinkedIn, whether personally and/or professionally, you will find this intensive 3 hour Facebook & LinkedIn Advertising & Masterclass Workshop timely and helpful, helping you to get to grips with all aspects of Facebook and LinkedIn and identify how to utilise it for the benefit of your firm, agency, company, institution or organisation.
The Facebook & LinkedIn workshops are taking place in various locations including Birmingham, Edinburgh, London (Central) and Manchester. When you are ready to book please click on the link for booking information giving pricing, dates, timing, venues and secure online booking for one or more delegates.
Scroll down this page to read all about the Facebook & LinkedIn Training Workshop or click on the sub-headings below to be taken to a particular section:
[READY TO BOOK? Please click here to go straight to the "BOOK HERE" section. AVAILABILITY - we currently have some availability on all dates.]
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WHY FACEBOOK AND LINKEDIN?
The case for exploiting Facebook and LinkedIn as key channels in your marketing strategy is compelling. According to Facebook's own published statistics (1 June 2010) the social network has more than 400 million active users and the average user age continues to get older too, with more than two-thirds of Facebook users now outside of college and the fastest growing demographic is those 35 years old and older.
 Importantly, for viral marketing opportunities, the average user has 130 friends on the site and 50% of active users log on to Facebook any given day, spending 500 billion minutes per month on Facebook. The average user is connected to 60 pages, groups and events. More than one million websites have integrated with the Facebook Platform and more than 150 million people engage with Facebook on extrenal websites every month. The network offers simple, straightforward access to millions of potential customers and suppliers not only in the UK but worldwide, with the ability to target by location, demographics, interests etc.
LinkedIn offers some similar functionality to Facebook but is focused on 'doing business', professional networking and information exchange, recruitment and professional events etc. LinkedIn's declared mission is "to connect the world’s professionals to make them more productive and successful". Through the LinkedIn network members can:
- Manage the information that’s publicly available about them as professionals;
- Find and be introduced to potential clients, service providers, and subject experts who come recommended;
- Create and collaborate on projects, gather data, share files and solve problems;
- Be found for business opportunities and find potential partners;
- Gain new insights from discussions with like-minded professionals in private group settings;
- Discover inside connections that can help them land jobs and close deals;
- Post and distribute job listings to find the best talent for their company.
This makes LinkedIn an ideal resource for organisations of all sizes wishing to engage high-earning individuals and companies as prospective customers, suppliers or employees. LinkedIn offers significant Business to Business (B2B) and Business to Consumer (B2C) applications, as recognised by 1000s of organisations now exploring how they can utilise LinkedIn effectively, such as Philips International, Hewlett Packard and the Institute of Directors.
 The ability to target highly active prospective customers, clients, candidates and suppliers on these social networks according to a collection of different criteria is hugely valuable and one of the main benefits of this marketing/advertising channel compared to others. Not only that, your target audience can engage readily with your advertising, make contact and/or buy products or services quickly online and the whole process from initial advertising to conversion can be tracked and analysed digitally and inexpensively.
With a potential audience of millions, the potential sales and marketing opportunities are obvious and the success of many businesses and organisations in achieving real marketing ROI on Facebook and LinkedIn serve to underline the importance of utilising Facebook and LinkedIn's Advertising functionality and Applications for your firm, agency, company, institution or organisation.
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WHY ATTEND THE FACEBOOK & LINKEDIN WORKSHOP ADVERTISING & MARKETING MASTERCLASS?
At this intensive 3 hour Facebook and LinkedIn Masterclass Workshop we will brief you fully on why Facebook and LinkedIn represent relatively low cost, highly targeted and trackable ways to target, reach and engage your target audience(s) and we will show you how to do it appropriately, efficiently and cost effectively through Facebook and LinkedIn advertising solutions and applications.
Facebook and LinkedIn have grown rapidly not just in user numbers but also in functionality and while the advertising solutions have been designed to be as straightforward and easy to use as possible, understanding the variety of communication channels and how best to combine them strategically as part of an online sales and marketing, brand development, recruitment or customer service campaign takes application and experience.
 With social networks like Facebook, LinkedIn and others like MySpace, XING etc it is also easy to misjudge the best approach, with various etiquette and behavioural pitfalls that at best put off potential customers and at worst damage your brand irrecoverably. Understanding the community dynamics of the network and the communications channels available, what marketing activity will be considered acceptable by your target audiences and what will not, is very important for successfully positioning your brand, products and services.
We have created our 3 hour intensive advertising and marketing masterclass workshop to explain how you can effectively target your prospective and existing customers, clients, candidates and/or suppliers within the Facebook and LinkedIn networks and enjoy the same success as other businesses and organisations which have achieved their highest sales/conversion rate on Facebook & LinkedIn compared to previous advertising campaigns.
We aim to explain Facebook and LinkedIn in terms you understand, in a language you know and a context that is relevant to your role and organisation.
By the end of the Facebook & LinkedIn workshop:
- You will know enough to brief colleagues about Facebook & LinkedIn and their advertising and marketing solutions and to judge whether the networks are useful marketing and/or communications tools for your company, or not. (You may conclude Facebook and/or LinkedIn are not currently relevant to your organisation, but you will do so with sufficient insight and understanding.)
- You will have enough information and knowhow to create a Facebook or LinkedIn advertising and marketing strategy for your organisation.
- You will be equipped to initiate “in house” marketing and/or communications activity using Facebook & LinkedIn to engage and manage an external agency with confidence.
Information will be clearly presented in a non-technical way in a context relevant to those attending, using case studies and examples.
We have kept the Facebook & LinkedIn Advertising & Marketing Masterclass Workshop price as low as possible and we are limiting the number of people attending.
The price for attendance can be as low as £95+Vat (for "Early Bird" bookings) and includes:
- Your place on the 'Facebook and LinkedIn Advertising & Marketing' Masterclass Workshop,
- Use of the Training Venue,
- Tea/Coffee and Pastry/Fruit,
- A copy of our 'Facebook & LinkedIn Advertising & Marketing' Guide.
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WHO SHOULD ATTEND THE FACEBOOK & LINKEDIN WORKSHOP?
The workshop will be of particular interest to:
- PR, Marketing & Sales Professionals, Managers & Directors
- Business Development Managers
- Senior Managers and Directors
- Business Owners
We are offering general marketing workshops of relevance to all industry sectors and also some workshops specifically designed (with relevant case studies etc) for those working in selected sectors:
- General - All Industry Sectors
- Recruitment & HR
- Hospitality, Travel, Events, Sports, Leisure & Entertainment
- Retail
- Professional Services (Finance, Legal etc)
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WHAT WILL BE COVERED IN THE FACEBOOK & LINKEDIN MASTERCLASS?
We will give tips and techniques for organisations large and small - whether you are a manufacturer, hotel or charity, a recruitment agency or Sixth Form College, a nightclub or a retailer, a financial services or law firm, Facebook and LinkedIn may be useful to your business, organisation or institution in one or more ways including:
- Brand building
 New Product or Service launch- Sales management
- Client or Candidate liaison
- Special Offers, Discounts & Promotions
- Stock Clearance
- Innovation
- Research & Development
- Trend Analysis
- Market Research
- Public Relations (PR)
- Customer Service
- Events Management
- Staff Communications
- Human Resources
During the workshop we will address all the key Facebook & LinkedIn functions and techniques:
- Setting up an account
- Creating your profile and using privacy settings
- Using a personal profile for business/professional purposes
- Targeting prospective and existing customers, clients, candidates and/or suppliers
- The right approach and appropriate positioning
- What are Facebook & LinkedIn Applications and how can you utilise them
- Facebook Pages
 Facebook Advertising- LinkedIn Advertising
- Facebook Connect
- Optimising your advertising and marketing activity
- Public relations and customer service/experience management on Facebook & LinkedIn
- Tracking and analysing your return on investment
- Using your website, RSS and other communications activity with Facebook and LinkedIn
We will also set a context for "social commerce" and explore how successful social commerce marketing is about soliciting structured feedback relevant to shopping and buying and making this feedback available, with the rapid growth in the role of online referral, recommendation and feedback in purchasing decisions.
Throughout we will examine how companies and organisations are already using Facebook & LinkedIn, and how you can learn from best practice relevant to your own sector.
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WHO WILL LEAD THE WORKSHOP?
 The 'Facebook and LinkedIn Advertising & Marketing Masterclass Workshop' training will be will be lead by Matthew D'Arcy, Managing Director for OMTAC Ltd.
Matthew has extensive experience with online marketing across a broad range of platforms, including Facebook, LinkedIn, XING, Twitter and Google. Matthew will draw on marketing campaign experience using Facebook and considerable research he and his team have undertaken on the use of the social network by companies and organisations of all sizes.
Matthew has worked in a number of industry sectors, from website development to online marketing and ecommerce, from recruitment to hospitality and event management, from education to alumni membership services, from retail to consultancy services, from FMCG to brand development and distribution. Please click on the link for more about Matthew.
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FACEBOOK & LINKEDIN WORKSHOP INFORMATION - DATES & BOOKING
  We are offering a wide choice of dates for our 'Facebook & LinkedIn Advertising & Marketing' Training Workshop which will take place in various UK locations including Birmingham, Edinburgh, London (Central) and Manchester.
Places are limited and will be allocated on a first come, first served basis.
Various discounts are available, with places costing as little as £95+Vat.
Please click on the link for full booking information - including dates, timing, venue and pricing - and to make your booking.
ANY QUESTIONS? CONTACT US
If you have any questions please don't hesitate to email us by clicking here or call us on 0845 058 39 85 (Local Rate Call).
Thank you for your interest in our online Marketing Masterclass Workshop series, we look forward to confirming your booking and to meeting you soon.
IN-HOUSE TRAINING AND CONSULTANCY?
Alongside our Open Workshops, Seminars and Conferences we provide In-house Training & Consultancy to companies and organisations of all sizes for whom it is more cost effective, practical and/or effective. Please click here for information.
OPEN WORKSHOPS, SEMINARS, RESIDENTIAL COURSES AND IN-HOUSE CUSTOM TRAINING
For full details and links to our other public/open Workshops, Seminars and Conferences please click on the link to return to the TRAINING HOME PAGE.
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