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HR & PERSONNEL MANAGEMENT - HR ONLINE SOCIAL NETWORKING & VIRTUAL WORLD SEMINAR PROGRAMME:
"HOW TO USE GOOGLE, SOCIAL NETWORKS & VIRTUAL WORLDS FOR HR & PERSONNEL MANAGEMENT "
We are running a series of intensive, affordable one day HR Online Seminars in various locations around the UK and Ireland on "How To Use Google, Social Networks & Virtual Worlds For HR & Personnel Management". The cost per delegate for attending the Seminar is just £295 + Vat.
These Seminars are for Employers - HR & Personnel professionals and recruiters - who are relatively new to using social networks and virtual worlds (Web 2.0 and Web 3.0 technologies) for HR & Personnel management.
This page explains the Seminar content and programme in full, and explains how to book a place for one or more delegates.
Ready to book your place(s) on the Seminar? Please click here to go straight to the "How to Book" section.
[AVAILABILITY - we currently have availability on all Seminars.]
[Employers attending this HR Online seminar may also wish to attend the Recruit Online seminar "How To Use Google, Social Networks & Virtual Worlds For Recruitment" please click here for details.]
Please click on the sub-headings below to be taken to a particular section, or simply scroll down this page:
WHY ATTEND A ONE DAY SEMINAR ON "HOW TO USE SOCIAL NETWORKS & VIRTUAL WORLDS FOR HR & PERSONNEL MANAGEMENT"?
 Internet technologies known collectively as Web 2.0 and Web 3.0 (such as social networks, virtual worlds, instant messaging, rss, blogging etc) are often regarded as threats to productivity, distracting staff from their work.
Employers are also increasingly concerned about their liability and the potential risks to reputation and service provision from staff accessing online networks, e-commerce systems etc.
Some employers, through their HR and IT departments, have responded by implementing procedures, blocking staff access to social networking sites and disciplining staff.
However treating Web 2.0 and Web 3.0 as negative influences in the workplace is short-sighted and ignores the growth and efficiencies that can be achieved from a positive, pro-active approach to these new and emerging Internet technologies.
HR & Personnel professionals have a key role to play in recognising and exploiting the tremendous opportunities for their organisation or business in the rapid development of social networking and virtual worlds on the Internet.
Employers that fail to understand and embrace these opportunities will be left behind by their competitors - continuing to overspend on HR systems, failing to increase productivity, lacking strategic thinking and ultimately inhibiting their organisation's expansion.
A forward thinking, dynamic HR & Personnel operation within an organisation or business (whether profit or not for profit, small or large) that utilises social networks and virtual worlds may experience significant cost savings and productivity benefits across a range of activities, such as:
- Recruitment (see our Recruit Online seminar)
- Induction
- Training and Distance Learning
- Coaching
- Assessment & Monitoring
- Leadership and Team Building
- Internal communications (local, regional and global)
- Home Working
- Project Management
- Business Development
- Sales and Marketing
- Customer Services
- Production/service design and innovation
- Change Management
- Organisational Restructuring
- Mergers & Acquisitions
- Strategic Management
How you utilise social networks and virtual worlds over the next 5 years could make all the difference to the future stability and growth of your company or organisation as you work to manage the impact of the credit crunch, the talent crunch, rising fuel costs, environmental awareness and accountability.
Social networks and virtual worlds can deliver efficiencies and competitive advantage. They have a role to play in improving staff retention and training, making the difference between profit and loss. They can help improve communications internally and externally, customer service, quality control and innovation.
PICTURE THIS...
Imagine if a website was not 2-D but 3-D and you could effectively step into it and see others "also on the same page" visiting the site... not only see them but walk up and interact with them in a "serious game" environment, like a computer game but in an environment designed for doing business...
Imagine being able to sit at your desk at work or home and yet be online in a virtual world where you are moving around a virtual space (with buildings, rooms and even virtual water coolers etc) meeting and interacting with colleagues, candidates and suppliers who are hundreds or thousands of miles away from your real world location...
Imagine that in this virtual environment you can have text or spoken conversations privately or with groups (conversations that might be in different languages, instantly translated by technology), you can make presentations (using multi-media and exchanging documentation), conduct interviews, carry out assessments, train or be trained, coach, mentor, meet candidates and employees (at all levels) regularly and easily over the long term, identify and develop new ways of working, and network formally and informally with colleagues, candidates and suppliers anywhere in the world...
Imagine that you can do all this conveniently at minimal cost to you, to your company, to others or to the environment. Imagine the benefits of embedding this kind of technology in your company or organisation today (not tomorrow while scrambling to catch-up and "paying through the nose" to do it).
By attending this seminar you will have the opportunity to explore the benefits, the challenges, the strategic implications and the methodology behind using social networks and virtual worlds for HR and Personnel management, and not be left behind as others move quickly to capitalise on these new technologies.
[Employers attending this HR Online seminar may also wish to attend the Recruit Online seminar "How To Use Social Networks & Virtual Worlds For Recruitment" please click here for details.]
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WHO SHOULD ATTEND THE SEMINAR?
 The seminar will be of most interest to those working directly in human resource management for employers of all sizes, whether profit or not for profit (public and private sector), and managers and senior executives and business owners seeking new ways to develop their teams, innovate their use of human capital, improve productivity and communication and introduce efficiencies. Also recruitment companies wishing to learn about the opportunities social networks and virtual worlds represent for their clients.
Whatever the demographics of the workforce within your business or organisation these new technologies are highly relevant. While those in Generation X and Generation Y have grown up with easy access to the Internet and email and other technologies and tend to be the most familiar and comfortable with them (using social networks, chatrooms and messaging all the time), older users are increasingly registering for social networks and learning to use and exploit virtual worlds.
The fastest growing demographic for Facebook registrations is the over 25 years olds, with more than 80 million active users worldwide and 11 million in the UK.
The average age of Second Life’s 13m registered users is 31 years, with 25-34 year olds the largest age group. In a recent survey of 800 Second Life residents sponsored by France Telecom over 65% of respondents were found to be above the age of 25 and 37% of respondents were above the age of 35 years.
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WHAT WILL THE SEMINAR COVER?
In our intensive 1 day seminar “HOW TO USE SOCIAL NETWORKS & VIRTUAL WORLDS FOR HR & PERSONNEL MANAGEMENT” we will provide a guide to social networks and virtual worlds relevant to HR and Personnel managers, setting a context for using these emerging technologies and channels and providing essential insights, tools and techniques as well as a roadmap for any employer wanting to beat the economic downturn and grow their business over the next 12 months.
During the 1 day seminar we will define and explore key social networks and virtual worlds, examining the opportunities for using these channels in a myriad of ways accross an organisation or business, including:
- To escape geographical boundaries and limitations inexpensively - locally, regionally, globally
- To improve Induction and Retention
- To facilitate Communications and Employee Networking (internal and external)
- To exchange and disseminate Information in all formats
- To enable more effective Home and Distance Working
- To provide Training and Coaching
- To offer Team Building and Leadership opportunities
- To support Managers
- To create Mentoring programmes
- To maximise talents and skills for Problem Solving, Research, Design and Innovation
- To manage Suppliers, Agencies and Consultants
- To achieve significant Cost Savings
- To stay one step ahead!
[Social Networks and Virtual Worlds have also got huge implications for recruitment and we will be focusing on this over one day during our Recruit Online seminar "How To Use Social Networks & Virtual Worlds For Recruitment", please click here to learn how Social Networks and Virtual Worlds can be used for online recruitment campaigns, virtual drop-in job and career events and clinics, pre-screening of candidates, online interviews and assessment, managing talent etc. (There is a discount for delegates attending both seminars.)]
 During the "How To Use Social Networks & Virtual Worlds For HR & Personnel Management" seminar we will discuss how employers can:
- Align activity with business objectives and structural and cultural priorities
- Understand and anticipate current and future change
- Embed new Web 2.0 and Web 3.0 new technologies in existing systems
- Use this new “enabling” technology to incentivise and motivate their workforce
- Develop specific, branded applications within social networks like Facebook and LinkedIn
- Use social networks and virtual worlds to “reduce clutter” with one-to-one and one-to-many communication tools
- Train staff in the use of social networks and virtual worlds for the benefit of the business or organisation
- Implement effective measurement systems
- Benefit from positive PR and free publicity through using social networks and virtual worlds
- Set medium and long-term goals and objectives
- Establish long-term strategies for the use of social networks and virtual worlds
We will also address pre-conceptions and concerns around the issues of identity management, reliability, scalability, barriers to entry, data security and intellectual rights in social networks and virtual worlds.
We will examine uses for social networks and virtual worlds with case studies covering a number of employers. For example how IBM is using virtual world technologies to recruit, induct and foster collaboration (with such challenges as recently adding 20,000 new staff members in one year), how Xerox is using Second Life to run parallel events online for live events (with streaming video and text chat), how Cisco is also using Second Life and Sage is using Unisfair, how Bain & Company had great success using Second Life to engage and recruit leading business school students from top U.S. universities for Bain’s 36 worldwide offices etc.
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WHY SHOULD EMPLOYERS FOCUS ON SOCIAL NETWORKS & VIRTUAL WORLDS?
Behind the hype around social networking and virtual worlds there are real business advantages for employers (shop floor to boardroom) who understand the opportunities they offer for their company or organisation:
- To reduce costs.
- To enhance brand development, positioning and immersion.
- To improve innovation and creativity in the workforce.
- To bring next-generation practices to HR and Personnel management.
- To make the organisation more efficient and introduce new tools for managers to use to meet targets.
- To free the company or organisation from normal geographical boundaries and costs and inefficiencies associated with travel etc.
- To establish competitive advantage through leading-edge management practicies.
As organisations like IBM, KPMG, Yell, RBS, PA Consulting, Microsoft, T-Mobile, eBay, GCHQ, PwC, Cisco, Xerox, Ernst & Young, Sage, TMP, GE, Accenture and many others have recently demonstrated, employers need to be more selective and more innovative in their use of media.
It is time to move beyond basic transactional models and utilise social networks (Facebook, LinkedIn, MySpace, YouTube, Flickr, Hi5 etc) and virtual worlds (Second Life, There, World of Warcraft, Unisfair etc) as a very effective medium for undertaking a huge range of activities in a highly interactive, immersive 3D world with multiple communication channels.
Social networks and virtual worlds are no longer the future of the Internet, they are highly relevant now.
Businesses and organisations which have already begun to exploit Web 2.0 and Web 3.0 functionality and networks are already reporting positive outcomes.
Forrester recently predicted in the report “Getting Real Work Done in Virtual Worlds” that the importance of virtual worlds will perhaps equal the web within five years.
Recent comments by employers and others already working with social networks and virtual worlds support this:
…“as an HR organisation, we need to ensure that as Web 2.0 technologies develop, we fully understand their potential and the likely impact on our business”…
…“HR professionals have been talking about collaboration and 'flat' organisations for the past 30 years, but they didn't have the means to do it. Now, technology's an enabler”…
…”no-one in HR can afford not to understand this technology”…
…”(a company or organisation can) increase the appeal of its employee brand and interact with employees and candidates on a more personal level”…
…”as a company, we're in the business of providing our clients with the information they need in new and innovative ways, so it's only right that we should take advantage of new technologies to do the same for our internal employees”…
…”Virtual world technology is a way to bring the company together to build a global corporate culture where people are on equal footing”…
…”it is impossible for everyone to get together physically, except at considerable expense and time; they now have a private virtual world, built in Second Life, to live in and collaborate, both on work or a social basis”…
…”Geography doesn't seem to be the barrier it once was”…
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THE SEMINAR SCHEDULE
Please arrive between 8.30am and 9.30am for registration and refreshments. We will begin at 9.30am. There will be two breaks for refreshments during the day, with a one hour lunch break. We will aim to finish at 5pm.
The price per delegate includes Seminar notes and access to the OMTAC Client Area, refreshments and lunch.
TIME |
TOPIC |
8.30am - 9.30am |
Registration & Refreshments |
9.30am - 10.45am |
Web 2.0 and Web 3.0 Explained; Briefing on Social Networks & Virtual Worlds - Everything You Need To Know But Were Afraid To Ask. |
10.45am - 11am |
Refreshment Break |
11am - 12pm |
Briefing on Social Networks & Virtual Worlds - Everything You Need To Know But Were Afraid To Ask (continued); Setting the HR & Personnel Management Context. |
12pm - 1pm |
Bench Marking and Good Practice - Case studies for using Social Networks & Virtual Worlds for HR & Personnel Management |
1pm - 2pm |
Lunch |
2pm - 3.30pm |
Practical Tips & Techniques for exploiting Social Networks & Virtual Worlds for HR and Personnel management |
3.30pm - 3.45pm |
Refreshment Break |
3.45pm - 4.45pm |
Strategies and Techniques for Employers implementing new staff communications, development and management practices using Social Networks & Virtual Worlds. |
4.45pm - 5pm |
Summary |
5pm |
Close |
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WHO WILL LEAD THE SEMINAR?
Matthew D’Arcy, Managing Director and principal consultant for OMTAC, is a former recruitment consultant in search and selection and also has experience in education, coaching and training, hospitality, retail and brand building and distribution.
 Drawing on this experience, Matthew takes direct responsibility for the management and delivery of human resource and personnel management related contracts for OMTAC, ensuring our clients receive the highest possible return on their investment and benefit from online internet expertise provided in the context of the wider challenges and opportunities related to HR & Personnel management. He works in partnership with the HR and Personnel managers and HR Directors of our clients to fully embed all positive outcomes, learning and good practice. (Other experts in different specialist areas can be brought in to work on different projects as and when required.)
This year, on behalf of OMTAC, Matthew has delivered seminars and training/consultancy to profit and non-for-profit organisations including: Stonar School, Aptus Personnel, The Red Maids’ School, Marymount International School, Rangemaster (Aga), The Strong Group Ltd, Rothera Dowson Solicitors, Queen Elizabeth’s Grammar School, Craghoppers Ltd, City of London Freemen’s School, Dover College, Licensed Victualler’s School, Charterhouse, The Manchester Grammar School, Playdale Playgrounds Ltd, Allmakes Ltd, Komori UK Ltd, Royal Institute of Architects.
Previously Matthew has been a Director of Swing Digital Ltd (a digital consultancy) and has been responsible for developing and managing content for a large number of websites as well as optimising them for the internet. Matthew has also provided brand building and sales and marketing expertise for various products and services, and a Project Manager for a government Enterprise in Higher Education Initiative and as the Director of Marketing for an independent day and boarding School.
He is accredited by the Synectics Education Initiative as a trainer in problem solving techniques and graduated from the University of Surrey with a BSc (Hons) in Management Studies.
Matthew's wide range of leisure and social interests include freestyle and freeride skiing, inline hockey, swimming, travel, the Internet and Ben & Jerry’s Ice Cream.
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THE SEMINAR PROGRAMME - LOCATIONS & DATES
We will be offering the one day seminars on "How To Use Social Networks & Virtual Worlds For HR & Personnel Management" in various locations locations around the UK and Ireland, using Holiday Inn and Holiday Express hotels or similar venues. (If you would like to attend a Seminar but the dates for locations near you are not convenient, please let us know.)
Please scroll down to see the Seminar programme ordered by Date.
We have kept the cost of the Seminars as low as possible, we are limiting the number of people attending each Seminar to encourage interaction, and we are offering a nationwide programme to ensure the Seminar is as accessible as possible.
 We have also provided links to specific venue information including travel information, local hotels etc. More details about the venue are provided in the joining information sent out three weeks before the Seminar.
Please identify the Seminar that best suits you (and your colleagues) and then scroll down this page to the "Book Here" section.
Alternatively we are happy to offer internet recruitment and marketing consultancy, 1 to 1 training and strategic planning and customised training in-house for one or more people at a time and location suitable for you, please contact us for more information.
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HOW TO BOOK
DELEGATE PRICE
The delegate price for the HR Online "How To Use Social Networks & Virtual Worlds for HR & Personnel Management" seminars for recruiters and Employers (HR & Personnel professionals, Managers, Senior Executives, Business Owners, Recruiters etc) includes refreshments and lunch, Seminar notes and access to the OMTAC Client Area. Multiple bookings are welcome.
- Cost per delegate: £195 + Vat (£195 + £34.13 = £229.13) per delegate.
- Additional delegates (from the same company or organisation): £175 + Vat (£175 + £30.63 = £205.63) per delegate.
[All those attending will receive 6 months free access to the Client Area of this website, containing Online Marketing forums, news, information and networking opportunities - the normal cost of membership of the OMTAC Client Area is £120+Vat per year.]
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BOOK SECURELY ONLINE
Please click on the link to pay by credit or debit card or BACS or Wire Transfer using our Secure Online Booking Form.
If paying by BACS or Wire Transfer please complete the Secure Online Booking Form and then send your BACS or Wire Transfer payment separately to:
Account name: OMTAC Ltd
Bank: Barclays Bank Plc (Brighton branch)
Account number: 80643963
Sort Code: 20-12-80
IBAN: GB53 BARC 2012 8080 6439 63
SIFTBIC: BARCGB22
(If you have any difficulty using the Secure Online Booking Form please see below for alternative booking options.)
ALTERNATIVE BOOKING OPTIONS
Alternatively if you wish to pay Cheque or have difficulty using the Secure Online Booking Form please print off and complete the Offline Booking Form.
 Please send the Booking Form by fax (+44 (0) 7006 026062) or by post (enclosing a cheque if applicable, made payable to "OMTAC Ltd") to:
HR Online Seminar Booking
OMTAC Ltd
BMC 15-17 Middle Street
Brighton
East Sussex
BN1 1AL. United Kingdom
On receipt of your Booking Form and payment we will confirm your registration with a receipt and send joining instructions.
If you have any questions please don't hesitate to email us by clicking here or call us on 0845 058 39 85 (Local Rate Call).
Thank you, we look forward to meeting you soon.
BOOKING TERMS & CONDITIONS
You may cancel your booking and receive a full refund provided written notification is received at least 14 days before the Seminar.
We cannot provide a refund with less than 14 days notice however substitutions are welcome.
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