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OMTAC IN-HOUSE
TRAINING & CONSULTANCY
'DIGITAL MARKETING, PR,
COMMUNICATIONS AND ADVERTISING'

IN-HOUSE TRAINING & CONSULTANCY

ALL the insights and understanding, tips and techniques for marketing, PR, communications and advertising with:
MOBILE APPS - GOOGLE - SEARCH ENGINE OPTIMISATION (SEO)
FACEBOOK - LINKEDIN - TWITTER - PLACES (LOCATIONS) Etc...
B2C - B2B - Practical - Easy To Implement - Cost Effective

FOR PARTNERSHIPS, FIRMS, BUSINESSES, COMPANIES, ORGANISATIONS AND INSTITUTIONS (SCHOOLS, COLLEGES & UNIVERSITIES) OF ALL SIZES, ALL SECTORS...

There is a good chance you are losing sales to some of your competitors who are exploiting the Internet, Email, Professional Networks (LinkedIn), Social Media (Facebook), Micro-blogging (Twitter) and Mobile Apps (Applications) etc better than you...

Alongside our Open Workshops, Seminars and Conferences we provide In-house Training & Consultancy to companies and organisations of all sizes for whom it is more cost effective, practical and/or effective.

We come to you to provide training on-site (or nearby) in whatever format suits you:

• One-to-one,
• Small groups,
• Larger groups or teams of staff,
• A combination of different groups over the period of a day or more.

The training can be customised to meet your specific requirements, objectives, products and services, competitors and sector:

• To raise awareness in your business or organisation of the rapidly evolving world of digital marketing, PR, communications and advertising;


• To 'get up to speed' as a team on day-to-day procedures, channels and/or platforms you could be implementing or following for business development to grow your sales, improve customer service, assist product and service development, improve marketing, PR and communications, reduce costs etc;


• To determine, integrate and implement better use of the Web, Email, Social Media (Facebook etc), Professional Networking (LinkedIn etc), Micro-blogging (Twitter etc) and more, in your strategic business and marketing plans.

NO technical know-how required... NO programming or coding skills required... NO expensive web agency work necessary...

We will give you and/or your staff an overview and understanding of how digital can impact your business or organisation and give you practical suggestions on channels and platforms, tips and techniques you can implement immediately yourself, explaining how to do it.

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ABOUT - IN-HOUSE TRAINING & CONSULTANCY

In-house training appeals to our clients as it often represents good value, reducing time away from the office and travel expenses while providing an opportunity for a condensed, highly intensive introduction to different digital (Online, Social Media, Mobile etc) marketing channels, platforms, techniques and opportunities and an opportunity for creative and strategic planning.

Specialist In-house training and strategic planning along these lines can help ensure the members of a team, company or organisation have a much better understanding of key principles and can help them work more efficiently from the same level of understanding and insight.

This not only benefits the organisation but also services as timely professional training and development too for those attending, in a rapidly changing digital world of sales, marketing, PR and communications.

FUTURE GROWTH - HAVING AN EFFECTIVE, CREDIBLE ONLINE, SOCIAL MEDIA & MOBILE PRESENCE

It is usually the case that within organisations there is already some understanding of social media and email and the web for professional and personal communications but it is extremely important that this does not lead to an organisation jumping "head-first" into using these channels and platforms without first giving due consideration to the creation of a social media strategy, integrated communications and marketing plan etc.

It is very easy (and certainly not "rocket science") for any organisation to expose itself online with the launch of a digital presence with Facebook Pages, LinkedIn Groups, Twitter etc, but the consequences can be very negative if this is not properly planned, managed and resourced, as a number of organisations (as large as Nestle and BP) have discovered to their cost.

It can also be unnecessarily expensive if an organisation chooses to entrust all online activity to a third party, and sometimes just as risky (as Habitat discovered with its Twitter presence), and so one of our main objectives in offering our training and consultancy services is to help individuals, especially senior management, to explore and understand the key issues before deciding on next steps.

ONE ORGANISATION, ONE DIRECTION

In-house training & consultancy can be useful for staff at all levels of an organisation, from administrative staff to sales and marketing and product development, from middle management to senior directors.

It can enable staff (at any level) to 'get up to speed' personally and/or professionally on digital media and communications, and how they can use the Internet, Email, Social Media, Professional Networking etc.

For example, In-house training and consultancy can help you identify and meet key objectives for your social media presence, such as recruitment of clients, staff and suppliers, brand development, member support, events etc.

We will focus on training you in the key basic Internet, Social Media and Mobile Marketing techniques employed by top agencies and consultancies - ALL the basic skills you need for growing your sales in 2011-2012 and beyond.

We will teach you exactly what you need to know... no more... no less... to exploit digital marketing channels and platforms effectively!

TRAINING AND CONSULTANCY TO MEET YOUR NEEDS

We can totally focus on the channels and platforms you need to win online - your Internet presence and Search Engine Optimisation (SEO), Social Media (Facebook, Ning etc) and Professional Networks (LinkedIn, XING etc), Location Applications, Mobile Web and Mobile Applications (Mobile Apps) Marketing techniques - the areas you need to worry about when launching or developing your digital marketing, PR, communications and advertising...

Depending on your requirements, we are happy to create a customised agenda on one or more of a range of digital marketing and communications themes, for example:

• INTRODUCTION TO DIGITAL MARKETING

  An intensive session on why the Internet & Social Media represents such an important way to communicate with prospective customers, as well as suppliers, staff, media etc, how the channels and techniques are currently being used by competitors and tips and techniques for you to consider implementing for your organisation.
  
  We could explore this in the wider context - embracing the role of websites, Search Engine Optimisation (SEO), Google (Search, Advertising etc), Bookmarking and Sharing, Web 2.0 (User Generated Content), Blogging, Images, Video and Audio, Social Networking (Facebook, LinkedIn etc), Social Media Advertising (Facebook, LinkedIn etc), Micro-Blogging (Twitter), Mobile Web, SMS and Applications (Apps) etc.
  
  And how all this relates to your strategic marketing plan/mix.



• SEO & GOOGLE

  An intensive session on Search Engine Optimisation and Google Advertising and Marketing could:
  
  1) Explain SEO and set out the good practice and techniques that, when employed effectively over time, can influence your website's search engine page ranking positively and boost your Internet presence, delivering the results you want through the engagement of your target audience, whether customers, clients, candidates or suppliers. SEO does not happen over night, it takes time but the marketing ROI can be massive.
  
  2) Explain how you can use Google AdWords 'Pay Per Click' (PPC) advertising and Google applications to beat your competition online.



• WEBSITE DEVELOPMENT

  Successful Internet marketing begins with the "online presence" - normally a website developed specifically for the business or organisation, its service(s) and/or product(s), to communicate with a defined target market or markets and/or facilitate transactions.
  
  Getting the basics right is essential... we can explain how... detailing all the key elements that go into a successful website, such as:
  
  Good Visual Design, User Interface, Primary Navigation, Repeat Navigation, Content About Page, Contact Page, Search, Data Collection (Sign-Up) and Subscribe, Sitemap, Design, Valid XHTML/CSS, Browser Compatibility, Web Optimisation, Statistics, Tracking and Analytics etc...



• SOCIAL MEDIA - FACEBOOK & LINKEDIN

  We can provide a briefing on why Facebook and LinkedIn represent relatively low cost, highly targeted and trackable ways to target, reach and engage your target audience(s) and we will explain how to do it appropriately, efficiently and cost effectively through Facebook and LinkedIn advertising solutions and applications.
  
  Facebook and LinkedIn have grown rapidly not just in user numbers but also in functionality and while the advertising solutions have been designed to be as straightforward and easy to use as possible, understanding the variety of communication channels and how best to combine them strategically as part of an online sales and marketing, brand development, recruitment or customer service campaign takes application and experience.
  
  How do you utilise... Facebook Pages, Facebook Advertising, Facebook Places, Facebook Login/Registration (Facebook Connect), LinkedIn Search, LinkedIn Groups, LinkedIn Advertising... effectively to improve customer service, for brand reputation management, for increasing sales etc



• TWITTER

  We can provide an introduction to Twitter marketing, PR and communications:
  
  1) To enable you to judge whether Twitter is a useful marketing and/or communications tool for your company, or not. (You may conclude Twitter is not currently relevant to your organisation, but you will do so with sufficient insight and understanding.)
  
  2) To give you enough information and knowhow to create a Twitter strategy for your organisation.
  
  3) To equip you to initiate “in house” marketing and/or communications activity using Twitter or to engage and manage an external agency with confidence.



• MOBILE MARKETING

  We can explain marketing with Mobile Applications (Mobile Apps), Mobile Web Sites and Mobile Computing in terms the audience understand, in a language they know and a context that is relevant to their role and the organisation.
  
  There are new and exciting mobile marketing ideas, resources and ideas to learn about! Mobile marketing and communications is a great way to achieve Viral/Word of Mouth promotion, long-term brand engagement, added value, increased sales, better research, improved tracking and enhanced customer service.
  
  The potential for Mobile Applications (Apps) especially is massive, with potential for apps development for just about anything, including project management, managing contacts, creativity & problem solving, mobile search & reference, entertainment, health & welfare, near field communication services (NFC), invoicing, money transfer and payment processing, managing customer relations, conducting marketing research, monitoring website analytics.



• ONLINE ADVERTISING - PPC

  With online advertising (especially 'Pay Per Click'/'Paid Search') growing dramatically in popularity it is inevitable that your competitors will be considering Internet and Social Media advertising and important that your organisation consider whether 'Pay Per Click' could form part of your integrated marketing strategy, especially using Google AdWords, Facebook Advertising and LinkedIn Advertising.
  
  We can provide introductory training on keyword/keyphrase compilation, advert design, campaign development and management to help you launch your own test advertising campaigns In-house, or to properly manage an external agency or 3rd party supplier.



• SOCIAL MEDIA POLICY

  We can explore the basic development issues around producing a Social Media strategy and help you create one for your organisation.
  
  We can work with you to help you create a global strategy for Social Media with a view to:
  
  
  
  • Growing your brands, products and services
  • Creating new sales channels
  • Utilising your previous and current customers as ambassadors and evangalists
  • Brand reputation management
  • Better customer service
  • Improved Media relations
  • Product and Service research and development
  • Identifying and managing suppliers
  • Attracting and recruiting new employees/members
  • Personal and professional development
  • Etc.



• SOCIAL MEDIA PLANNING

  We can help you explore the basic development issues around producing a Social Media strategy and help you create one for your organisation.

Everything will be explained in clear, easy to understand language with relevant case studies and examples - no bull and nothing too technical or geeky!

Everything we teach you can take away and do yourself in the office... or use to improve your selection and management of third party suppliers/agencies.

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LOGISTICS & TIMESCALE

With regards to logistics etc, we find up to 10-15 people is a good number for In-house training, though we can run a session with more, but for training and strategic planning a smaller number is normally preferred depending on a client's requirements etc.

An In-house training day might run from 10am to 4.30pm at a location organised by you. However the timing of the training/consultancy is negotiable, we are very happy to be flexible.

We ask that you provide the venue for the training/consultancy, together with refreshments etc. If the training is one-to-one or one-to-two a computer with reliable Broadband Internet (with no limitations on which sites we can visit etc) in a quiet area of an office will be sufficient. However a meeting room with data projector, reliable broadband Internet, flip chart etc would be ideal, and necessary for a larger group.

If you decide to go-ahead with booking In-house training and/or consultancy we will discuss dates with you to find a mutually agreeable date. This will depend on the availability of our trainers and consultants.

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TESTIMONIALS

Please click on the link to read TESTIMONIALS from others who have attended OMTAC Digital Marketing, PR & Communications training previously.

"Thank you, it was really really helpful. I only wish it could have been over 2 days so I could get it all done!" / "Thank you for your time yesterday. We all got a lot out of it and are feeling very inspired about the opportunities our new found knowledge provides us." / "I just wanted to say a big thank you to you... was brilliant, very informative and made the subject come alive for us..." / "I found the course very useful, now I just have to get started on the meta tags!" / "We all thoroughly enjoyed the training and found it hugely beneficial..."

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IN-HOUSE TRAINING & CONSULTANCY COST

We charge a daily fee for In-house training & consultancy, depending on theme, audience, preparation, timescale, location etc.

The an all-inclusive charge includes:

• Pre-event preparation and customisation of training/consultancy to reflect your requirements, sector, competitors etc (based on discussions with you about current and planned marketing activity, product and service developments, competitors etc);
• High quality training and professional development with case studies etc;
• Training and guidance notes and materials;
• Discount on future workshops and seminars.

The fee is invoiced and payable in full on booking to confirm the date in the diary. (This is non-refundable because of the pre-training preparation etc, but we are very flexible, for example if you have to change the date, even at relatively short notice, or we can issue credits against workshops and seminars etc being run in the following 6 months.)

Please contact us for a quotation.

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NEXT STEP

Please contact us for further information by clicking here and describing in your email your basic requirements and the context for the training/consultancy you need.

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ARE YOU LOOKING FOR A SPEAKER OR TRAINER FOR A CONFERENCE, SEMINAR, TRADE SHOW, EXHIBITION OR TRAINING COURSE OR EVENT?

Please click on the link if you are looking for a dynamic, engaging Speaker to talk on a digital marketing, PR and communications theme at your next event, whether an 'In-house' or 'open' Conference, Seminar, Training Course etc.

WANT TO READ ABOUT OPEN TRAINING COURSES AROUND THE UK AND EIRE, AND ABROAD?

Please click on the link to return to the main Training Home Page for this website, to read about the 'open' Workshops, Seminars and Conferences we run.

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