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[For information on online marketing & sales workshops and seminars: Mobile Apps and Mobile Web, Twitter, Facebook and LinkedIn, SEO and Google and Social Media. For information on our NEW 4-day 'Introduction to Digital Marketing' residential course in Brighton UK: 4-Day Digital Marketing Training Course. For information on In-house training: Mobile Platforms and Internet and Social Media]
IN-HOUSE CUSTOMISED TRAINING: 'INTERNET & SOCIAL MEDIA MARKETING, PR AND COMMUNICATIONS (INCLUDING SEARCH ENGINE OPTIMISATION (SEO) AND GOOGLE - SEARCH, ANALYTICS AND ADVERTISING)'
WHEN & WHERE? Your preferred location on a date to suit you.
COST & BOOKING? Please click here to email us for information.
MORE INFORMATION ABOUT IN-HOUSE TRAINING? Read on below and then click here to email us.
HOW TO USE THE INTERNET & SOCIAL MEDIA EFFECTIVELY TO MARKET YOUR BRANDS, PRODUCTS OR SERVICES, FOR MARKETING, PR AND COMMUNICATIONS
WHY INVEST IN THE INTERNET AND SOCIAL MEDIA FOR MARKETING, TRAINING AND LOGISTICS?
At the MARKETING WEEK LIVE 2010 show in London, Cathryn Sleight, Marketing Director at Coca-Cola UK, talked about the importance of the Internet and the rise of Social Media and spoke of the need to light small tactical fires while lighting large strategic fires… of starting your Social Media marketing activity with research & learning and small campaigns while also moving ahead as quickly as possible with strategic level review & planning - whatever the size of your business or organisation, large or small.
Hans Notenboom, Global Director of Online CRM for Philips International, backed this up, surprising the audience of Marketing and Brand Managers by revealing that Philips expects to be engaging as many as 95% of its customers and prospective customers on websites and through social media channels not owned or controlled by Philips within 2 years.
 As Mark Choueke, Editor of Marketing Week, commented, marketing is changing rapidly… Social Media is the new digital and the skills sets of marketing managers need to change and evolve rapidly to keep up with competitors.
But the rapid developments in the Internet and Social Media can seem overwhelming and it is sometimes difficult to know if the advice you are being given by expensive agencies is correct.
Many companies are over-reliant on external agencies for direction and as a result are spending far more than necessary on their Search Engine Optimisation (SEO) & Google (AdWords), Facebook & LinkedIn and Twitter promotion, Mobile marketing etc.
No question there is considerable potential for your organisation to get “ahead of the game” and achieve competitive advantage through a better understanding of the potential for using the Internet & Social Media effectively for marketing and customer service and retention (including SEO and Google). Effective use of the Internet and Social Media should be at the centre of any marketing strategy, whatever the size of the business, organisation or institution:
- Social Media is now the Number 1 online activity - beating Porn and Personal Email to the top spot. (Neilsen Wire)
- 2/3rd of the Global Internet population visit social networks. (Neilsen, Global Forces & Networked Places.)
- Time spend on Social Networks is growing at 3x the overall Internet rate, accounting for 10% of all Internet time. (Neilsen, Global Forces & Networked Places.)
- Online, including Social Media, has become the most influential source in helping consumers make purchasing decisions. (Weber Shandwick Inline Research.)
- Millions of people are creating content for the Social Web.
In response to requests from various clients we have developed an in-house training and strategic planning day for companies of all sizes wanting to get up to speed on Internet and Social Media marketing, PR and communications quickly and inexpensively:
- Do you understand and are you implementing effectively the basics of Search Engine Optimisation (SEO) and Google (Advertising with AdWords, Tracking with Analytics, Registering with Maps etc)?
- How can you enhance your website with additional functionality (bookmarking, RSS, blogging, video, audio etc) that embraces Web 2.0 (User Generated Content such as Wikipedia, YouTube, iTunes, Flickr etc) and helps your customers and suppliers to act as ambassadors for your brands, products and services?
- What are the marketing and customer service opportunities of micro-blogging platforms like Twitter?
- What ways can you use Social Media Networks like Facebook and LinkedIn for effective customer engagement etc?
- How is digital online marketing integrated into your marketing plan and what is your strategy for utilising the Internet and Social Media in the short, medium and long term?
ABOUT OUR IN-HOUSE TRAINING (CUSTOMISED FOR YOUR COMPANY AND SECTOR)
SEARCH ENGINE OPTIMISATION - CAN PEOPLE FIND YOU?
 Search Engine Optimisation (SEO) is concerned with the search results provided by Google and other search engines to their users. These are the main body of links generated when the user searches for information using key words or phrases. The links are ranked by relevance by each of the search engines according to their particular ranking criteria (using algorithms).
SEO "good practice" therefore involves writing and designing your website in such a way that search engines rank it higher than your competition when prospective customers, clients, candidates or suppliers search online for the goods or services your agency, firm, company, institution or organisation offers.
It is widely reported that up to 90% of all sites are not optimised, so even basic optimisation can help get you ahead of the other 90% of websites that are vying for the attention of your target audience(s)!
GOOGLE ADVERTISING, STATISTICS, MAPPING AND OTHER APPLICATIONS
Google is undoubtedly the most popular search engine by far in the USA and UK and the Google 'Pay Per Click' (PPC) advertising system, called 'Google Adwords', ensures that an advertiser's brand, product and/or service is placed next to the organic search engine results based on matching key words and phrases, prioritised according to relevancy and the amount the advertiser is willing to pay.
Google AdWords therefore provides a relatively simple, highly accessible and cost effective way to put your business or organisation in front of people at the same time as they are actively looking for similar products or services to those you supply.
In addition Google have developed various applications of interest to any agency, firm, company, institution or organisation wishing to use the Internet effectively to reach and engage customers, clients, candidates and/or suppliers. These applications can also be used to enhance a brand's products, services and operations.
REVIEWING YOUR WEB PRESENCE
How can you improve your Website user experience, create the right tone of voice and enhance your website with additional functionality and Web 2.0 to encourage and help your customers and suppliers to act as ambassadors for your brands, products and services?
- Bookmarking and News Aggregators
- Really Simple Syndication (RSS)
- Blogging
- Live Chat
- User Generated Content (Wikipedia etc)
- Multi-media - Video (Video Streaming, YouTube etc)
- Multi-media - Audio & Podcasting (iTunes etc)
- Multi-media - Photos/Images (Flickr etc)
- Crowdsourcing
- Virtual Worlds (Second Life, There, Habbo etc)
SOCIAL MEDIA - FACEBOOK & LINKEDIN
 Facebook is now the operating system of the Social Web. It has won the Social Networking war! A few years ago you might not have been familiar with Facebook despite the fact that the network already had millions of UK members with as many as 95% of UK students at Universities, Colleges and Schools using it. Now following massive media coverage and dramatic growth it is highly likely you are one of nearly 27 million people in the UK with a profile and perhaps you have already started to utilise it to promote your business or organisation, to sell products and services, to engage customers and suppliers, clients and candidates.
 The same is true of the professional online network LinkedIn which has also seen a very rapid rise to dominance with over 4 million UK members and over 70 million members in over 200 countries. Only a few years ago it had fewer than 20 million members! Now a new member joins LinkedIn approximately every second, and about half of their members are outside the USA. Executives from all Fortune 500 companies are LinkedIn members. It has great potential for marketing and communications both in a B2B and B2C context.
The case for exploiting Facebook and LinkedIn as key channels in your marketing strategy is compelling. According to Facebook's own published statistics (1 June 2010) xthe social network has more than 400 million active users and the average user age continues to get older too, with more than two-thirds of Facebook users now outside of college and the fastest growing demographic is those 35 years old and older.
Importantly, for viral marketing opportunities, the average user has 130 friends on the site and 50% of active users log on to Facebook any given day, spending 500 billion minutes per month on Facebook. The average user is connected to 60 pages, groups and events. More than one million websites have integrated with the Facebook Platform and more than 150 million people engage with Facebook on extrenal websites every month. The network offers simple, straightforward access to millions of potential customers and suppliers not only in the UK but worldwide, with the ability to target by location, demographics, interests etc.
 LinkedIn offers some similar functionality to Facebook but is focused on 'doing business', professional networking and information exchange, recruitment and professional events etc. This makes LinkedIn an ideal resource for organisations of all sizes wishing to engage high-earning individuals and companies as prospective customers, suppliers or employees. LinkedIn offers significant Business to Business (B2B) and Business to Consumer (B2C) applications, as recognised by 1000s of organisations now exploring how they can utilise LinkedIn effectively, such as Philips International, Hewlett Packard and the Institute of Directors.
With a potential audience of millions, the potential sales and marketing opportunities are obvious and the success of many businesses and organisations in achieving real marketing ROI on Facebook and LinkedIn serve to underline the importance of utilising Facebook and LinkedIn's Advertising functionality and Applications for your firm, agency, company, institution or organisation.
MICRO-BLOGGING PLATFORMS - TWITTER
Whether completely new to Twitter or already familiar with the 'twittersphere' and “in the conversation”, time exploring Twitter will be well spent, enabling you to get to grips with Twitter, how it works, why it (and related social channels) is considered so important for marketing and how it might be utilised for the benefit of your firm, agency, company, institution or orgnisation.
 With its recent explosive growth (93% of Twitter's growth has happened in 2009) Twitter represents an exciting new communications platform which could benefit your business or organisation in a number of ways - whether with PR, marketing and sales or with customer service, research and product development, internal communications with staff etc.
According to a recent report from Internet monitoring company Hitwise the number of people visiting Twitter increased 22-fold in the last twelve months and Twitter is now the fifth most viewed social networking site compared with the 84th last year.
Twitter believes it will have 1 billion users by 2012. If this happens it will become the pulse of the planet!
IN-HOUSE TRAINING - GREAT VALUE, CUSTOMISED TRAINING ON-SITE AT YOUR CONVENIENCE
 We will design and deliver a day’s insight and training for your team comprising an overview of “marketing, training and customer service” using the Internet & Social Media (including Search Engine Optimisation and Google Search, Advertising and Analytics) and exploring how these might be relevant and effective for you in providing the best possible ROI.
Over the day’s session we will set out to introduce and explain Internet platforms and Social Media networks, examine the potential, explore examples and case studies, consider tips and techniques and discuss the potential applications for your organisation and the key strategic planning issues, particularly with a view to the “best fit” and integration with existing marketing activity.
 Of course it is always hard to know at which level to pitch such a day with a range of experience and responsibility in the room but the best approach would probably be for us to give an “Internet & Social Media 101”, assuming little prior knowledge and then taking things forward over the day to more advanced strategic thinking etc.
The session can start and end at times to suit you, either at your offices or in an alternative location nearby.
Another benefit of in-house training is that you are welcome to have as many staff present as you wish - it can be a 1:1 or small group or up to about 10-15 people which is perhaps the ideal maximum, though we are happy to present to more people if you wish.
This training and strategic planning may be of particular interest to:
- Marketing, PR & Sales Professionals, Managers & Directors
- Brand Managers
- Business Development Managers
- HR Managers and Directors
- Senior Managers and Directors
- Business Owners
This means that the intensive day will not only be as relevant as possible to your organisation (as you are effectively paying for at least a day of preparation etc by us (specific to your company and sector) before arriving to deliver the day’s training) but also that the cost per head is considerably lower than for our public workshops and seminars.
If you would like us to provide more information about our In-house Training & Consultancy, including a guide as to costs etc, please click here for information.
Thank you for your interest in our in-house training, we look forward to hearing from you soon.
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OPEN WORKSHOPS, SEMINARS, RESIDENTIAL COURSES AND IN-HOUSE CUSTOM TRAINING
Alternatively if you are interested in attending a masterclass 3 hr workshop or a 1-day seminar, a 4-day intensive 'fast track' residential Digital Marketing course or you want to enquire about In-house custom training on one or more other key online marketing platforms/channels please click on the links below:
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