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31 / 08 / 10

4-DAY INTRODUCTION TO DIGITAL MARKETING COURSE

BOOK NOW - OMTAC Ltd is offering new dates for this fast-track, intensive 4-day residential and non-residential Training Course for anyone wanting to get a solid grasp of the basic of Internet, Social Media and Mobile marketing and communications, see: www.digitalmarcoms.com.

 

10 / 05 / 10

MOBILE MARKETING (MOBILE APPS & MOBILE WEB)

OMTAC is delivering in-house training workshops to small, medium and large organisations on Mobile Marketing (Apps and Web). For information please email training@omtac.com.

 

22 / 02 / 10

NEW WORKSHOPS & SEMINARS 2010

New dates are now available for the 3 hour workshops and 1-day Seminars taking place around the UK in FACEBOOK & LINKEDIN, TWITTER, SEARCH ENGINE OPTIMISATION (SEO), GOOGLE ADVERTISING and MOBILE MARKETING, see: www.omtac.com/go/workshopsbydate

 

02 / 10 / 09

ALUMNI & EDUCATION MARKETING ONLINE

Book now for these specialist 1-day seminars in 2010 for Alumni/Former Student communications and Student Recruitment & Admissions marketing for Schools, Colleges and Universities. For Education marketing see: www.omtac.com/go/emoseminar. For Alumni online see: www.omtac.com/go/alumniseminar.

 

01 / 07 / 09

MASTERCLASS WORKSHOPS

OMTAC Ltd has announced new dates for its Online Marketing Masterclass Workshop series, offering Masterclasses on Twitter, Facebook, SEO and Google marketing and advertising. Book now!

 

20 / 04 / 09

OMTAC WORKING WITH XING

OMTAC Ltd is working with professional network XING.com to help raise awareness of the network and supporting UK Higher Education students, staff and graduates (alumni) on the network.

 

03 / 02 / 09

NATIONAL CONFERENCE

Despite the heavy snowfall many delegates still managed to attend the ALUMNI ONLINE 09 Conference in London organised by OMTAC Ltd and it proved a very productive, successful day.

 

28 / 04 / 08

ONLINE MARKETING FOR RECRUITERS

We are pleased to confirm that dates and locations around the UK have been confirmed for our specialist seminar schedule for recruitment agencies and recruitment marketing managers entitled "How to use online and social networking and virtual worlds for business development".

For details and to book click here

 

ONLINE MARKETING FOR RETAILERS

Dates and locations around the UK have now been confirmed for our specialist seminar programme for retailers and retail marketing managers entitled "How to use online and social networking and virtual worlds to sell more!".

For details and to book see: www.omtac.com/go/retail

 
 
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[Please click on the link to return to the TRAINING HOME PAGE]

OMTAC TRAINING
'DIGITAL MARKETING, PR,
COMMUNICATIONS AND ADVERTISING'

INTRODUCTION TO SOCIAL MEDIA SEMINAR



WHEN & WHERE? Click on the link: Dates & Locations

COST & BOOKING? Click on the link: Cost & Booking

IN-HOUSE TRAINING AND CONSULTANCY? Please click here for information.

MORE INFORMATION ABOUT THE WORKSHOP? Read on below...


HOW TO USE SOCIAL MEDIA FOR YOUR BUSINESS, INSTITUTION OR ORGANISATION

ABOUT THE 1-DAY SOCIAL MEDIA SEMINAR

WHY LEARN ABOUT SOCIAL MEDIA?

Facebook 250 167In today's digital world billions of conversations take place every day... some of them about your organisation, firm, practice or institution.

Social Media can provide a global platform at relatively low cost and yet it is often personal, intimate and immediate... providing considerable opportunities and challenges for anyone trying to compete in an already difficult economic environment.

Social Media platforms, channels and tools offer virtually limitless opportunities for research and development, innovation, promotion, brand building, monetisation, distribution, feedback, customer service, reputation management etc.

OMTAC Header Image Lapwww 300This 1-day 'Introduction to Social Media' marketing and communications training seminar has been developed over the last four years to provide the most comprehensive and relevant training possible in the time available.

Whatever your responsibilities, an appreciation of the opportunities offered by Social Media and the ways in which Social Media can be leveraged to complement your other online and offline marketing communications activity is vital for achieving and exceeding targets, being heard in all the noise and clutter of the multi-media age and working efficiently.

CUT TO THE CHASE FAST

Twitter Logo Blue Circle 100 99This web page explains the intensive 1-day Social Media seminar content and programme in full.

The Social Media seminars are taking place in various locations including Birmingham, London (Central) and Manchester.

When you are ready to book please click on the link for booking information giving pricing, dates, timing, venues and secure online booking for one or more delegates.

[Alternatively if you are interested in arranging in-house training or require Social Media consultancy please contact us. Or if you want in depth training in a particular network or platform please read about our 3 hour workshops by clicking on the relevant link: Twitter, Facebook, SEO and Google.]

Scroll down this page to read all about the Social Media Training Seminar or click on the sub-headings below to be taken to a particular section.

[READY TO BOOK? Please click here to go straight to the "BOOK HERE" section. AVAILABILITY - we currently have some availability on all dates.]


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WHAT IS SOCIAL MEDIA MARKETING AND WHY IS IT RELEVANT TO YOU?

Hitwise 250 167Social Media marketing is about...

  • ...pro-actively managing and utilising the numerous opportunities for having meaningful, relevant conversations one-to-one and one-to-many with existing and prospective customers, employees, suppliers and partners;

  • ...making connections and creating links;

  • ...developing interesting, useful and engaging content;

  • ...arranging and stimulating the distribution (often virally) of that content through the web and mobile technologies using a large number of digital channels (such as websites, blogs, news feeds, bookmarking and sharing, article databases and news sharing sites, social networks etc) often with the help of a myriad of third parties acting voluntarily as evangelists, ambassadors and agents for your products and/or services.

HOW IS SOCIAL MEDIA RELEVANT TO YOU?

Blogger 250 167Whether you are responsible for sales and marketing, business development , customer service or public relations for your organisation you need to know the fundamentals of Social Media to fully exploit the opportunities it offers for attracting new customers, retaining existing customers, brand development, innovation, product and service sales and distribution, recruitment etc (whether directly or using agencies and consultants).

You also need to be aware of the implications of Social Media for reputation and customer relations management (CRM) as prospective, current and former customers can now find each other quickly and easily on the Internet, sharing comments and feedback about your organisation, products and services, whether positive or negative, factually correct or inaccurate or completely wrong...

"WORD OF MOUTH" IN A DIGITAL WORLD

When "Word of Mouth" meant friends and family sharing opinions about your organisation individually or in small groups it could help or hinder your sales but it took time, enabling marketeers, customer service and communications professionals to take action to counteract negative public relations.

Twitter Logo Blue Rectangle Word 230 72However in a digital world "Word of Mouth" can mean someone 'Tweeting' about the good or bad service they have received from your organisation before they have even left your premises or finished speaking with your customer service department on the phone!

Within minutes your customer's positive or negative comments may have been read by friends, family and business contacts who may in turn forward the comments on through their own network.

It is frightening to consider that in the modern digital era someone having a bad meal experience in a restaurant could conceivably tell hundreds, perhaps thousands, of local residents about it using Social Media... before they have even argued over the bill and left the restaurant!

MAKE SOCIAL MEDIA WORK FOR YOU, NOT AGAINST YOU

YouTube 250 167Your preparation, or lack of it, and your awareness of the implications of Social Media on your business, key trends and behaviour etc will have a direct impact on your future success.

If understood and exploited effectively as part of your marketing communications strategy, Social Media can help you move ahead of your competitors and succeed in growing your organisation whatever your industry sector, whether professional services (law, accountancy, financial services), health, hospitality, recruitment, manufacturing, retail, design, leisure and entertainment etc etc.

And alot of Social Media is free!


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SOCIAL MEDIA MARKETING TRAINING SEMINAR - KEY OUTCOMES

The following is a list of expected key outcomes for this 1-day 'Introduction to Social Media' marketing and communications training seminar.

As a result of your attendance on the Social Media seminar you should gain insights, tips, tools and techniques for:

  • Reviewing the role and effectiveness of your website (increasing traffic and online sales, achieving a higher conversion rate etc)
  • SEOChat 250 167Implementing basic Search Engine Optimisation techniques (Metatags, Keywords and Key Phrases, Link building to increase backlinks) for Search Engines (Google, Bing (MSN), Yahoo! Search, Ask Jeeves etc)
  • Learning about good content creation
  • Utilising Really Simple Syndication (RSS) News Feeds, Social News and Bookmarking/Sharing functionality (Digg, StumbleUpon, Delicious, Reddit)
  • Blogging (Blooger, WordPress, Typepad) and developing "blogger relations" to influence the influencers
  • Using micro-platforms effectively (Twitter, Plurk, Tumblr)
  • Finding, following and responding to digital conversations, comments and feeback about your organisation, products and services
  • Learning from customers, suppliers, staff and competitors
  • Exploiting key Social and Professional Networks (Facebook, LinkedIn, XING etc)
  • Maximising Facebook for communications, sales and marketing (Facebook Groups, Facebook Pages, Facebook Advertising and Facebook Connect etc)
  • Working with User Generated Content websites (Wikipedia etc)
  • Podcasting & Audio
  • Wikipedia 250 167Exploiting Videosharing (YouTube, Facebook)
  • Sharing Images (Facebook, Flickr, Photobucket)
  • Online Event Management (Facebook, Eventbrite etc)
  • Using Google tools (Google Wave, Google Analytics, Google Mapping etc) and Google advertising (Google AdWords)
  • Implementing Online Translation
  • Tracking brand, product and service mentions online (Google Alert)
  • Collecting and evaluating Social Media analytics and reporting methodology
  • Developing the Social Media mix
  • Pro-actively managing and protecting your brand reputation online
  • Stimulating viral marketing campaigns
  • Training and recruitment
  • OMTAC Header Image OMTAC 300Maximising available resources for competitive advantage
  • Encouraging colleagues to use Social Media
  • Identifying and addressing strengths, weaknesses, opportunities and threats for your business, organisation and institution using social media
  • Integrating Social Media with other communications and marketing activity to produce an effective strategic marketing plan
  • Staying informed about new developments, best practice and the future for Social Media (such as Virtual Worlds - Second Life etc)


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WHO SHOULD ATTEND THIS 'INTRODUCTION TO SOCIAL MEDIA' SEMINAR?

The 'Introduction To Social Media' 1-day seminar has been designed for anyone new or relatively new to using Social Media strategically for their business, organisation or institution, who wishes to gain an overview of the Social Media landscape as well as specific ideas, tips and techniques (the Social Media "toolkit") and practical methodology for exploiting Social Media platforms, networks and channels.

This will include anyone who is accountable for the reputation, development and /or performance of products and/or services offered by a company, firm, practice or organisation.

Your attendance should be of immediate benefit to your business, organisation and institution, and prove beneficial for your own personal professional development.

The seminar will be of particular interest to anyone responsible for the marketing mix, from customer service to sales and marketing to public relations and communications campaign planning and execution:

  • Twitter Logo Blue Bird 128 128Marketing professionals
  • Communications specialists
  • Public Relations professionals
  • Customer Service Managers/Directors
  • Sales Managers and Directors
  • Business Development Managers/Directors
  • Entrepreneurs
  • General Managers/Directors
  • Managing Directors, Chief Executives

We will give tips and techniques for organisations large and small - whether you are a hotel or charity, a recruitment agency or Sixth Form College, a nightclub or a retailer or a law firm, Social Media may be useful to your business, organisation or institution in one or more ways including:

  • Google 250 167Brand building
  • New Product or Service launch
  • Sales management
  • Client or Candidate liaison
  • Special Offers, Discounts & Promotions
  • Stock Clearance
  • Innovation
  • Research & Development
  • Trend Analysis
  • Market Research
  • Public Relations (PR)
  • Customer Service
  • Events Management
  • Staff Communications
  • Human Resources

We aim to explain Social Media in terms you understand, in a language you know and a context that is relevant to your role and organisation. Information will be presented in a practical, "hands on" fashion using lay terms, set in context and illustrated with case studies and examples of social media in-action, good practice and benchmarking.

The seminar will provide a non-technical overview of concepts and approaches to using social media, resulting in an action list that can be implemented afterwards. No technical ability or experience is required but a basic familiarity with social networking will be helpful and we suggest setting up a basic profile on Facebook, LinkedIn and Twitter before attending, if don't already have one.

[Alternatively if you are interested in arranging in-house training or require Social Media consultancy please contact us. Or if you want in depth training in a particular network or platform please read about our 3 hour workshops by clicking on the relevant link: Twitter, Facebook, SEO and Google.]


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WHO WILL LEAD THE SEMINAR?

The 'Introduction To Social Media' training seminar will be will be lead by Matthew D'Arcy, Managing Director for OMTAC Ltd.

Facebook Logo 200 75Matthew has extensive experience with online marketing across a broad range of platforms, networks and tools. Matthew will draw on marketing campaign experience using Social Media and considerable research he and his team have undertaken on the use of the Social Media by companies and organisations of all sizes.

Matthew has worked in a number of industry sectors, from website development to online marketing and ecommerce, from recruitment to hospitality and event management, from education to alumni membership services, from retail to consultancy services, from FMCG to brand development and distribution. Please click on the link for more about Matthew.


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SOCIAL MEDIA SEMINAR INFORMATION - DATES & BOOKING

Twitter 250 167We are offering a wide choice of dates for our 'Introduction To Social Media' 1-day training seminar which will take place in various UK locations including Birmingham, Edinburgh, London (Central) and Manchester.

Places are limited and will be allocated on a first come, first served basis.

We have kept the 'Introduction To Social Media' marketing seminar price as low as possible and we are limiting the number of people attending.

The price for attendance can be as low as £195+Vat (for "Early Bird" bookings) and includes:

  • Your place on the 'Introduction To Social Media' training 1-day seminar,
  • Refreshments and Lunch,
  • A copy of our 'Introduction To Social Media' Marketing Guide,
  • Certificate of Attendance.

Please click on the link for full booking information - including dates, timing, venue and pricing - and to make your booking.


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ANY QUESTIONS? CONTACT US

If you have any questions please don't hesitate to email us by clicking here or call us on 0845 058 39 85 (Local Rate Call).

Thank you for your interest in our 'Introduction To Social Media' Marketing Training Seminar, we look forward to confirming your booking and to meeting you soon.


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