WELCOME TO OMTAC - TRAINING WORKSHOPS, SEMINARS & CONFERENCES FOR BUSINESSES, ORGANISATIONS, INSTITUTIONS & CHARITIES:

OMTAC Ltd is an Online Marketing Training And Communications consultancy company providing relevant, practical, inexpensive training in key online marketing techniques to Marketing & Sales Professionals, Business Development Managers, Senior Managers and Directors and Business Owners determined to grow their sales.

[SCHOOLS / COLLEGES / UNIVERSITIES - If you are working in Education Marketing & PR please click here, if you are working in Alumni Relations, Development & Fundraising please click here, to see specific information for Schools, Colleges and Universities.]

ONLINE PR, MARKETING & COMMUNICATIONS MASTERCLASS WORKSHOP & SEMINAR SERIES FOR ALL INDUSTRY SECTORS - BUSINESSES, ORGANISATIONS & NOT FOR PROFIT

CUT TO THE CHASE FAST - Learn what you need to know with a 1-day introductory seminar or 3 hour intensive training morning or afternoon "hands on" workshop limited to just 14 participants and apply that knowledge quickly for the benefit of your business or organisation and your own personal development and understanding.

***SUMMER SPECIAL DISCOUNT - ALL WORKSHOPS £95+VAT FOR BOOKINGS RECEIVED ON OR BEFORE 30 JUNE 2010 (SUBJECT TO AVAILABILITY)***

Book your place now and stay ahead of the competition - seminars and workshops in various locations around the UK and In-house Training and Consultancy available on request:

• MOBILE MARKETING WITH MOBILE APPS, MOBILE WEB SITES AND MOBILE COMPUTING TRAINING 3 HR WORKSHOP: This training workshop has been designed to provide an introduction and overview (in layman's terms with case studies and examples) to help you understand, keep abreast of and implement the opportunities for Marketing with Mobile Platforms. Don't miss this Mobile Marketing Workshop - click on the link: Marketing With MOBILE APPS, MOBILE WEB SITES, MOBILE COMPUTING Training Workshop;


• TWITTER PUBLIC RELATIONS & MARKETING TRAINING 3 HR WORKSHOP: All you hear about in the media is Twitter and Tweeting - but what is Twitter all about? How useful is it to your business/organisation? What are the pitfalls to avoid? What strategy would work best for you in the 'Twittersphere'? Don't miss this Twitter Workshop - click on the link: TWITTER Marketing Training Workshop;


• SEARCH ENGINE OPTIMISATION (SEO) and GOOGLE COMBINED ADVERTISING & MARKETING TRAINING 3 HR WORKSHOP: What are the key techniques you can employ to help raise your website's ranking in Google, Bing and other Search Engines? Do you know how to use simple, inexpensive strategies like good copy writing, key words and phrases, web links, web design etc to win new business? Google advertising works for your competition - it could for you too, helping you reach new audiences and increase traffic to your website. We will take you step by step through everything you need to know to begin using Google advertising effectively (including Google Adwords, key words and phrases etc) and other applications like Google Maps, YouTube, Gmail etc. This combined Search Engine Optimisation (SEO) and Google Advertising Marketing Training Workshop will help you succeed in the rankings 'game' - click on the link: SEO and GOOGLE Marketing Training Workshop.


• FACEBOOK ADVERTISING & MARKETING TRAINING 3 HR WORKSHOP: With over 200 million members you'd be mad to ignore the sales and marketing opportunities of Facebook! How can you reach and engage 1000s of potential customers, clients, candidates and/or supporters through the Facebook Social Network? What are the best techniques for promoting your brand, products and services? How can you advertise effectively on Facebook? Book your place now on this essential Facebook workshop: FACEBOOK Marketing Training Workshop;


• 'INTRODUCTION TO SOCIAL MEDIA' MARKETING, ADVERTISING & COMMUNICATIONS TRAINING 1-DAY SEMINAR: With billions of conversations taking place daily in the modern digital world, some of them about your organisation, business, firm or institution… your preparation, or lack of it, and your awareness of the implications of Social Media on your business or organisation will have a direct impact on your future success. If understood and exploited effectively as part of your marketing communications strategy, Social Media can help you move ahead of your competitors and help you succeed in growing your organisation whatever your industry sector. Book your place now on this essential 'Introduction To Social Media' Seminar: SOCIAL MEDIA Marketing, Advertising & Communications Training Seminar.

[These workshops are intended for those working in agencies, firms, companies, organisations and charities across all sectors. If you are working in Education, Alumni & Fundraising please scroll further down this page for information on specific workshops, seminars and conferences for those sectors.]

The workshops are 'hands-on' and limited to just 14 participants (first come, first served). You can attend one, two, three or all four. Places cost as little as £95+Vat. Book now!

Whether you wish to use Mobile Marketing, Twitter, Facebook, SEO or Google inexpensively "in-house" or you want to know the basics before employing/managing an agency to work on your behalf, you will find these workshops highly relevant and leave armed with tips and techniques and a greater understanding of what you can do, fast.

EDUCATION MARKETING & PR, ALUMNI RELATIONS, DEVELOPMENT & FUNDRAISING TRAINING & CONSULTANCY

OMTAC Ltd works closely with the Education, Alumni Development and Fundraising sectors, please click on the links below for information on training workshops, seminars and conferences and consultancy relevant to your institution, organisation, network or association:

• alumnionline: For workshops, seminars, conferences etc for Alumni Relations, Networking and Associations and Development & Fundraising departments of Schools, Colleges and Universities - click on the link: alumni online;


• educationonline: For workshops, seminars, conferences etc for Education Marketing (Student Recruitment) and Education Commercial Marketing professionals in Schools, Colleges and Universities - click on the link: education marketing online;


• educationPRonline: For workshops, seminars, conferences etc for Education Public Relations (PR) and Communications professionals - click on the link: education PR online;


• induction&retentiononline: For workshops, seminars, conferences etc for Student Induction and Student Retention teams and departments of Primary, Middle, Secondary Schools and Further and Higher Education - click on the link: student induction & retention online;


• Organisations and businesses wishing to communicate with students and graduate alumni - please email us;


• Employer and other alumni associations - click on the link: alumni online;


• Third Sector Charities - please email us;


• Professional, social and special interest networks, associations and clubs - click on the link: alumni online.

OMTAC provides tools, training and consultancy in:

• Online Alumni Relations, Development and Fundraising
• Internet Membership Solutions for Alumni Advancement;
• Internet Marketing (e-marketing);
• Online Public Relations (PR);

• Online Social and Professional Networking (Facebook.com, LinkedIn.com, XING.com etc);
• Email and Mobile Communications;
• Internet Marketing Training (giving access to the latest developments, innovations and best practice in this rapidly evolving field);
• Networking Events, Conferences and Forums for Schools, Colleges and Universities;
• Student Recruitment and Education Marketing;
• Online Education Advertising (Google.com, Facebook.com etc);
• Student Induction and Student Retention;
• Website Planning, Development & Management;
Search Engine Optimisation (SEO) and Search Advertising (PPC);
• E-commerce;
• Education and Alumni Recruitment.

ALUMNI ONLINE

OMTAC offers specialist online Internet, Email and Mobile consultancy for Alumni Relations and Alumni Advancement - working primarily with Schools, Colleges and Universities and also with Employers; Business and Professional Networks; Associations and Clubs.

Please click on the link for information about OMTAC's ALUMNI ONLINE services, tools and resources, training, networking meetings, Conferences and other events.

EDUCATION MARKETING ONLINE

OMTAC offers specialist online Internet, Email and Mobile consultancy for Education Marketing (Student Recruitment and Schools Liaison) for Schools, Colleges and Universities.

Please click on the link for information about OMTAC's EDUCATION MARKETING ONLINE services, tools and resources, training, networking meetings, Conferences and other events.

EDUCATION PUBLIC RELATIONS (PR) & COMMUNICATIONS ONLINE

OMTAC offers specialist online Internet, Email and Mobile consultancy for Education Public Relations (PR) & Communications for Schools, Colleges and Universities.

Please click on the link for information about OMTAC's EDUCATION PR & COMMUNICATIONS ONLINE services, tools and resources, training, networking meetings, Conferences and other events.

STUDENT INDUCTION & STUDENT RETENTION ONLINE

OMTAC offers specialist online Internet, Email and Mobile consultancy for Student Induction and Retention for Schools, Colleges and Universities.

Please click on the link for information about OMTAC's STUDENT INDUCTION & RETENTION ONLINE services, tools and resources, training, networking meetings, Conferences and other events.

INFORMATION & RESOURCES

WEBSITE PLANNING, DEVELOPMENT & MANAGEMENT

Successful internet marketing begins with the "online presence" - normally a website developed specifically for the business or organisation, its service(s) and/or product(s), to communicate with a defined target market or markets and/or facilitate transactions. Getting the basics right is essential.

See the WEBSITE DEVELOPMENT pages at:

http://www.omtac.com/go/website

SEARCH ENGINE OPTIMISATION (SEO)

According to various Web Usability studies more than 85% of web sessions start at the search engines. Simply having a web presence and promoting the URL (domain name) is no longer enough. The website must be optimised so that the “right people” find it online.

See the SEARCH ENGINE OPTIMISATION (SEO) pages at:

http://www.omtac.com/go/seo

ONLINE ADVERTISING

Google and other search engines place “Pay Per Click” (PPC) advertising (also known as “sponsored links”) alongside their organic search results, this is known as "Search Advertising".

Increasingly web pages carry some form of online advertising, whether serving to promote services or products or information offered by the website owners or by third party businesses or organisations. Increasingly this "Display Advertising" uses rich formats designed to catch the eye of users visiting the webpage, and can take the form of a banner or expandable skyscraper, overlay or MPU unit.

See the SEARCH ADVERTISING and DISPLAY ADVERTISING pages at:

http://www.omtac.com/go/searchadvertising

WEB ANALYTICS & STATISTICS

The day to day work sales and marketing can become all-consuming but if key information is never collected or properly analysed return on investment is difficult to quantify. A considerable amount of data about consumer behaviour can be collected automatically with a basic site statistics system implemented by the website designer. Larger analytical systems are available commercially, and there are also free, comprehensive systems available such as "Google Analytics".

See the WEB ANALYTICS pages at:

http://www.omtac.com/go/webanalytics

WEB TOOLS

"Web Tools" are helpful to anyone with responsibility for internet marketing for a business or organisation. Web Analytical systems are much more thorough but Search Engine Optimisation (SEO) web tools give a snap shot view of the current situation and provide a bench mark for measuring the effectiveness of any investment in internet marketing.

See the WEB TOOLS pages at:

http://www.omtac.com/go/webtools

EMAIL MARKETING

The appeal of communicating with prospective customers and existing customers through email is considerable, not least the speed with which campaigns can be initiated and executed, the relatively low costs associated with electronic communications, the personal nature of the communication, the interactivity of the channel (targets can immediately follow-up and make contact through the Internet and Email) and the potential for viral marketing.

See the EMAIL MARKETING pages at: http://www.omtac.com/go/emailmarketing

WEB 2.0

"WEB 2.0" is the buzz phrase for the collection of technologies that enable people to communicate and easily share ideas and information directly, comprising:

Blogging & Vlogging, Collective Intelligence, Instant Messaging, Mash-Ups, Peer to Peer Networking (P2P), Photo Storage & Sharing (Flickr, Kodak Easyshare Gallery, Photobucket, Slide, Smugmug, Snapfish, Webshots), Podcasting, Really Simple Syndication (RSS), Social Networking (Bebo, Facebook, LinkedIn, MySpace, Twitter), Tagging & News Communities (del.icio.us, digg, NewsVine, NowPublic, Reddit), Video Storage & Sharing (MySpace, YouTube), Voice Over Internet Protocol (VoIP), Wikis.

See the WEB 2.0 pages at:

http://www.omtac.com/go/web2.0

INTERNET MARKETING NEWS

There are numerous internet-related news stories published every day, we have collected some of the interesting news stories we've spotted recently.

See the NEWS pages at:

http://www.omtac.com/go/news

INTERNET MARKETING EVENTS

There are a number of Internet-related events coming up soon which will be of interest to anyone responsible for marketing in the UK and Ireland.

See the EVENTS pages at:

http://www.omtac.com/go/events

INTERNET MARKETING DIRECTORY & LINKS

Over time we are developing an online directory with links to key websites, information sources, guides, news sites and RSS feeds etc of interest.

See the DIRECTORY pages at:

http://www.omtac.com/go/directory

ECOMMERCE

Over time we are developing an online directory with links to key websites, information sources, guides, news sites and RSS feeds etc of interest to anyone with responsibility for or an interest in Online Marketing.

See the ECOMMERCE pages at:

http://www.omtac.com/go/ecommerce