RSS (Really Simple Syndication) - Internet Marketing

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31 / 08 / 10

4-DAY INTRODUCTION TO DIGITAL MARKETING COURSE

BOOK NOW - OMTAC Ltd is offering new dates for this fast-track, intensive 4-day residential and non-residential Training Course for anyone wanting to get a solid grasp of the basic of Internet, Social Media and Mobile marketing and communications, see: www.digitalmarcoms.com.

10 / 05 / 10

MOBILE MARKETING (MOBILE APPS & MOBILE WEB)

OMTAC is delivering in-house training workshops to small, medium and large organisations on Mobile Marketing (Apps and Web). For information please email training@omtac.com.

22 / 02 / 10

NEW WORKSHOPS & SEMINARS 2010

New dates are now available for the 3 hour workshops and 1-day Seminars taking place around the UK in FACEBOOK & LINKEDIN, TWITTER, SEARCH ENGINE OPTIMISATION (SEO), GOOGLE ADVERTISING and MOBILE MARKETING, see: www.omtac.com/go/workshopsbydate

02 / 10 / 09

ALUMNI & EDUCATION MARKETING ONLINE

Book now for these specialist 1-day seminars in 2010 for Alumni/Former Student communications and Student Recruitment & Admissions marketing for Schools, Colleges and Universities. For Education marketing see: www.omtac.com/go/emoseminar. For Alumni online see: www.omtac.com/go/alumniseminar.

01 / 07 / 09

MASTERCLASS WORKSHOPS

OMTAC Ltd has announced new dates for its Online Marketing Masterclass Workshop series, offering Masterclasses on Twitter, Facebook, SEO and Google marketing and advertising. Book now!

20 / 04 / 09

OMTAC WORKING WITH XING

OMTAC Ltd is working with professional network XING.com to help raise awareness of the network and supporting UK Higher Education students, staff and graduates (alumni) on the network.

03 / 02 / 09

NATIONAL CONFERENCE

Despite the heavy snowfall many delegates still managed to attend the ALUMNI ONLINE 09 Conference in London organised by OMTAC Ltd and it proved a very productive, successful day.

28 / 04 / 08

ONLINE MARKETING FOR RECRUITERS

We are pleased to confirm that dates and locations around the UK have been confirmed for our specialist seminar schedule for recruitment agencies and recruitment marketing managers entitled "How to use online and social networking and virtual worlds for business development".

For details and to book click here

ONLINE MARKETING FOR RETAILERS

Dates and locations around the UK have now been confirmed for our specialist seminar programme for retailers and retail marketing managers entitled "How to use online and social networking and virtual worlds to sell more!".

For details and to book see: www.omtac.com/go/retail

REALLY SIMPLY SYNDICATION - RSS

BBC RSS 250 167 The BBC have an excellent guide to RSS on their website. Search for “RSS” in Google and click through to the BBC pages detailing how RSS works, where to download a “reader” etc.

RSS is a system for syndicating news through “news feeds”. (What classifies as “news” is a moot point, really it can be used for syndicating information in whatever form, of any kind.) News feeds are simply web pages designed to be read by computers that provide a method of automatically notifying someone when a website has been updated with news (or information) as soon as it has been published. Users will receive news updates without having to constantly visit sites of interest, instead those sites send the news to the user through RSS.

RSS feeds are provided by websites. If a website does not offer RSS you cannot receive news feeds from it. The website author determines what news is distributed through the RSS, you cannot influence this other than to opt in or out of the particular news feed. RSS is normally denoted by a standard orange logo. By clicking on the logo you request the particular news feed.

The news feeds are constantly checked by software on your computer called a “News Reader”. When you first log on to your computer in the morning your news reader will check the news feeds on the Internet to which you have (effectively) subscribed and then let you read any new articles that have been added.

RSS Feed Icon 150 150 So you might choose to have news from the Northern Ireland and Entertainment areas of the BBC News site only, together with news from your favourite Surfing site, news from a site with Marketing tips and techniques, news from the Stock Market, news from your children’s school etc etc. Using RSS lets you create your own customised news page.

There are many different “news readers”, your web browser may already have this functionality or you can download a web browser or separate application offering the service. (See the BBC RSS page for links to news readers.)

There are three key ways RSS is relevant to your website and marketing efforts:

Credibility and Customer Service - as RSS becomes more popular and more widely known RSS users will be seeking the service. Offering RSS on your news page, your travel information page, your new product release page etc will give your site credibility in the eyes of RSS users. Many content management systems now offer RSS functionality.

Keep In Touch - having visited your site your prospective customers and clients may not remember to return, or may return infrequently to check for news, updates etc or may find returning regularly tiresome (for example to check travel information for a Day School). By offering RSS you open a channel to your prospective customers through which you can disseminate information and maintain contact that might otherwise have been lost.

Added Value - even if you choose not to offer news feeds from your own website you could create a page on your site comprising news feeds that are relevant to your content and may be of interest to your website visitors, effectively offering a news reader of your own. As with links to blogs and websites discussed above, these news feeds may help your Google ranking (helping to make your site more authoritative) and also give visitors to your site more reasons to return regularly and to recommend your site to others.

[This section is currently being updated - please check back soon.]