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31 / 08 / 10

4-DAY INTRODUCTION TO DIGITAL MARKETING COURSE

BOOK NOW - OMTAC Ltd is offering new dates for this fast-track, intensive 4-day residential and non-residential Training Course for anyone wanting to get a solid grasp of the basic of Internet, Social Media and Mobile marketing and communications, see: www.digitalmarcoms.com.

10 / 05 / 10

MOBILE MARKETING (MOBILE APPS & MOBILE WEB)

OMTAC is delivering in-house training workshops to small, medium and large organisations on Mobile Marketing (Apps and Web). For information please email training@omtac.com.

22 / 02 / 10

NEW WORKSHOPS & SEMINARS 2010

New dates are now available for the 3 hour workshops and 1-day Seminars taking place around the UK in FACEBOOK & LINKEDIN, TWITTER, SEARCH ENGINE OPTIMISATION (SEO), GOOGLE ADVERTISING and MOBILE MARKETING, see: www.omtac.com/go/workshopsbydate

02 / 10 / 09

ALUMNI & EDUCATION MARKETING ONLINE

Book now for these specialist 1-day seminars in 2010 for Alumni/Former Student communications and Student Recruitment & Admissions marketing for Schools, Colleges and Universities. For Education marketing see: www.omtac.com/go/emoseminar. For Alumni online see: www.omtac.com/go/alumniseminar.

01 / 07 / 09

MASTERCLASS WORKSHOPS

OMTAC Ltd has announced new dates for its Online Marketing Masterclass Workshop series, offering Masterclasses on Twitter, Facebook, SEO and Google marketing and advertising. Book now!

20 / 04 / 09

OMTAC WORKING WITH XING

OMTAC Ltd is working with professional network XING.com to help raise awareness of the network and supporting UK Higher Education students, staff and graduates (alumni) on the network.

03 / 02 / 09

NATIONAL CONFERENCE

Despite the heavy snowfall many delegates still managed to attend the ALUMNI ONLINE 09 Conference in London organised by OMTAC Ltd and it proved a very productive, successful day.

28 / 04 / 08

ONLINE MARKETING FOR RECRUITERS

We are pleased to confirm that dates and locations around the UK have been confirmed for our specialist seminar schedule for recruitment agencies and recruitment marketing managers entitled "How to use online and social networking and virtual worlds for business development".

For details and to book click here

ONLINE MARKETING FOR RETAILERS

Dates and locations around the UK have now been confirmed for our specialist seminar programme for retailers and retail marketing managers entitled "How to use online and social networking and virtual worlds to sell more!".

For details and to book see: www.omtac.com/go/retail

Increasingly web pages carry some form of online advertising, whether serving to promote services or products or information offered by the website owners or by third party businesses or organisations.

Double Click 250 167 Increasingly this "Display Advertising" uses rich formats designed to catch the eye of users visiting the webpage, and can take the form of a banner or expandable skyscraper, overlay or MPU unit. It can be effective for raising awareness through the "impression" of the advert on the user, but it is most effective when the user is sufficiently engaged to "click through" the advert and visit the web page linked to it.

Whether it be through a banner or expandable skyscraper, MPU unit or overlay, display advertising online is often effective for both direct response and branding campaigns and there is a strong argument for making display advertising a key part of an internet marketing campaign, provided it is carefully targeted and monitored, with appropriate creative.

Rich Media formats, which include the overlay, the expandable banner and streamed video, have been developed to expoit the advantages of broadband to build more sophisticated online advertising. This richer creative is intended to entertain the user, to encourage them to interact with the advert and spend time engaging with the brand. Using advanced technology and often audio visual elements, rich media formats aid the advertiser in providing a richer experience for the user.

Rich media adverts are often animated or richer versions of standard display formats or they appear over the website content grabbing user attention. It also allows the user to gain a brand experience without even leaving the site they have visited.

However some internet users will respond negatively to advertising that is too intrusive or that obscures the content and cannot be easily removed or closed. It is therefore essential that adverts feature a clear close button and any sound is user-initiated. The user must feel in control.

[This section is currently being updated - please check back soon.]