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01 / 07 / 09

MASTERCLASS WORKSHOPS

OMTAC Ltd has announced new dates for its Online Marketing Masterclass Workshop series, offering Masterclasses on Twitter, Facebook, SEO and Google marketing and advertising. Book now!

20 / 04 / 09

OMTAC WORKING WITH XING

OMTAC Ltd is working with professional network XING.com to help raise awareness of the network and supporting UK Higher Education students, staff and graduates (alumni) on the network.

03 / 02 / 09

NATIONAL CONFERENCE

Despite the heavy snowfall many delegates still managed to attend the ALUMNI ONLINE 09 Conference in London organised by OMTAC Ltd and it proved a very productive, successful day.

21 / 05 / 08

ALUMNI ONLINE 08

ALUMNI ONLINE 08 is an annual conference for everyone involved in alumni, fundraising and development at Universities, Colleges and Schools.

It is a "must attend" event addressing all aspects of alumni online.

For more information see:
www.omtac.com/education

16 / 05 / 08

ALUMNI NETWORKING SEMINARS

Over 150 alumni officers, marketing managers, development directors and senior management from University, College and Schools have attended our 1 day Alumni Networking Online Seminars recently.

More Seminar dates have been confirmed around the UK, for details and to book see:
www.omtac.com/education

02 / 05 / 08

10 EDUCATION MARKETING IDEAS FOR 2008-2009!

Don't miss out on the opportunity to hear some innovative ideas and initiatives that you could implement for 2008-2009 to achieve your University, College or School's marketing objectives.

For more information see:
www.omtac.com/education

28 / 04 / 08

ONLINE MARKETING FOR RECRUITERS

We are pleased to confirm that dates and locations around the UK have been confirmed for our specialist seminar schedule for recruitment agencies and recruitment marketing managers entitled "How to use online and social networking and virtual worlds for business development".

For details and to book click here

ONLINE MARKETING FOR HR AND PERSONNEL MANAGERS

Human Resource and Personnel Managers are invited to book now for our specialist seminar "How to use online and social networking and virtual worlds for recruitment, training, coaching and retaining staff". The seminar is being run in a number of locations around the UK.

For details and to book see:
www.omtac.com/go/hrpm

ONLINE MARKETING FOR RETAILERS

Dates and locations around the UK have now been confirmed for our specialist seminar programme for retailers and retail marketing managers entitled "How to use online and social networking and virtual worlds to sell more!".

For details and to book see: www.omtac.com/go/retail

Increasingly web pages carry some form of online advertising, whether serving to promote services or products or information offered by the website owners or by third party businesses or organisations.

Double Click 250 167 Increasingly this "Display Advertising" uses rich formats designed to catch the eye of users visiting the webpage, and can take the form of a banner or expandable skyscraper, overlay or MPU unit. It can be effective for raising awareness through the "impression" of the advert on the user, but it is most effective when the user is sufficiently engaged to "click through" the advert and visit the web page linked to it.

Whether it be through a banner or expandable skyscraper, MPU unit or overlay, display advertising online is often effective for both direct response and branding campaigns and there is a strong argument for making display advertising a key part of an internet marketing campaign, provided it is carefully targeted and monitored, with appropriate creative.

Rich Media formats, which include the overlay, the expandable banner and streamed video, have been developed to expoit the advantages of broadband to build more sophisticated online advertising. This richer creative is intended to entertain the user, to encourage them to interact with the advert and spend time engaging with the brand. Using advanced technology and often audio visual elements, rich media formats aid the advertiser in providing a richer experience for the user.

Rich media adverts are often animated or richer versions of standard display formats or they appear over the website content grabbing user attention. It also allows the user to gain a brand experience without even leaving the site they have visited.

However some internet users will respond negatively to advertising that is too intrusive or that obscures the content and cannot be easily removed or closed. It is therefore essential that adverts feature a clear close button and any sound is user-initiated. The user must feel in control.

[This section is currently being updated - please check back soon.]