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[Please click on the link to return to the TRAINING HOME PAGE]
OMTAC TRAINING
'DIGITAL MARKETING, PR,
COMMUNICATIONS AND ADVERTISING'
TWITTER PR & MARKETING WORKSHOPS
COST & BOOKING? Click on the link: Cost & Booking
IN-HOUSE TRAINING AND CONSULTANCY? Please click here for information.
MORE INFORMATION ABOUT THE WORKSHOP? Read on below...
ABOUT THE 'TWITTER PUBLIC RELATIONS & MARKETING' WORKSHOP TRAINING
HOW TO USE TWITTER FOR YOUR BUSINESS, INSTITUTION OR ORGANISATION
 Whether completely new to Twitter or already familiar with the 'twittersphere' and “in the conversation”, your time attending this intensive 3 hour introductory Twitter PR & Marketing Masterclass Training Workshop will be well spent, enabling you to get to grips with Twitter and identify how to utilise it for the benefit of your firm, agency, company, institution or orgnisation.
With its recent explosive growth (93% of Twitter's growth has happened in 2009) Twitter represents an exciting new communications platform which could benefit your business or organisation in a number of ways - whether with PR, marketing and sales or with customer service, research and product development, internal communications with staff etc.
According to a recent report from Internet monitoring company Hitwise the number of people visiting Twitter increased 22-fold in the last twelve months and Twitter is now the fifth most viewed social networking site compared with the 84th last year.
Another measure of Twitter's popularity is its jump in the overall Internet rankings - last year Twitter was the 969th most visited site on the web... it's now the 38th most visited website... and this is only taking account of traffic to the main Twitter website! (In the workshop we will also be introducing you to various Twitter applications.)
READY TO BOOK? Please click on the link for full booking information - including dates, timing, venue and pricing - and to make your booking.
CUT TO THE CHASE FAST
 This web page explains the intensive 3 hour Twitter Workshop content and programme in full. The Twitter workshops are taking place in various locations including Birmingham, Bristol, Edinburgh, London (Central), Manchester and York. When you are ready to book please click on the link for booking information giving pricing, dates, timing, venues and secure online booking for one or more delegates.
Scroll down this page to read all about the Twitter Training Workshop or click on the sub-headings below to be taken to a particular section:
[READY TO BOOK? Please click here to go straight to the "BOOK HERE" section. AVAILABILITY - we currently have some availability on all dates.]
WHY TWITTER?
Twitter was originally a simple micro-blogging platform. Users would answer the simple question “What are you doing?” in 140 characters or less. These mini-blog posts were nicknamed “Tweets”.
 Tweeting is still at the heart of Twitter but the platform has now evolved into a 'real-time social messaging' hub. Instant messaging and email are still dominant methods for communicating between individuals but Twitter wins hands-down when it comes to instantaneous communication with large numbers of people and trend and behavioural analysis.
Whatever made you aware of Twitter - whether the feeding frenzy in the media, its endorsement by Barack Obama, Stephen Fry and Jonathan Ross, its use in Iran by political demonstrators, or its misuse by Habitat - it is likely you are intrigued by the phenomenon but unsure how to exploit it for your business, organisation, institution or charity.
While it was easy to be sceptical in the early days of Twitter, the reality for marketing professionals and the managers of any business or organisation is that Twitter now has a massive number of users in the millions, with explosive growth of over 1500% year-over-year.
The potential advantages to your business or organisation using Twitter include:
- Conversations can be tracked - enabling the targeting of products and services to people as they are expressing an interest in them.
- 'Viral' possibilities.
- The chance for a personal, real-time engagement with your potential market.
Twitter represents a huge potential audience for any brand, product or service, as well as offering unique communications channels and functionality for internal and external use.
And it is free!
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WHY ATTEND THE TWITTER PR & MARKETING MASTERCLASS WORKSHOP?
 We have created our 3 hour intensive public relations (PR) and marketing masterclass workshop to explain the pros and cons of Twitter in a business/organisational context and to help you exploit it cost effectively, should you wish to do so.
We aim to explain Twitter in terms you understand, in a language you know and a context that is relevant to your role and organisation.
By the end of the Twitter workshop:
- You will know enough to brief colleagues about Twitter and to judge whether Twitter is a useful marketing and/or communications tool for your company, or not. (You may conclude Twitter is not currently relevant to your organisation, but you will do so with sufficient insight and understanding.)
 You will have enough information and knowhow to create a Twitter strategy for your organisation.
- You will be equipped to initiate “in house” marketing and/or communications activity using Twitter or to engage and manage an external agency with confidence.
Information will be clearly presented in a non-technical way in a context relevant to those attending, using case studies and examples.
We have kept the Twitter Marketing Masterclass Workshop price as low as possible and we are limiting the number of people attending.
The price for attendance can be as low as £95+Vat (for "Early Bird" bookings) and includes:
- Your place on the 'Twitter Marketing' Masterclass Workshop,
- Use of the Training Venue,
- Tea/Coffee and Pastry/Fruit,
- A copy of our 'Twitter Marketing' Guide,
- Certificate of Attendance.
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WHO SHOULD ATTEND THE TWITTER WORKSHOP?
 The workshop will be of particular interest to:
- PR, Marketing & Sales Professionals, Managers & Directors
- Business Development Managers
- Senior Managers and Directors
- Business Owners
We are offering general marketing workshops of relevance to all industry sectors and also some workshops specifically designed (with relevant case studies etc) for those working in selected sectors:
- General - All Industry Sectors
- Recruitment & HR
- Hospitality, Travel, Events, Sports, Leisure & Entertainment
- Retail
- Professional Services (Finance, Legal etc)
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WHAT WILL BE COVERED IN THE TWITTER MASTERCLASS?
We will give tips and techniques for organisations large and small - whether you are a hotel or charity, a recruitment agency or Sixth Form College, a nightclub or a retailer or a law firm, Twitter may be useful to your business, organisation or institution in one or more ways including:
- Brand building
 New Product or Service launch- Sales management
- Client or Candidate liaison
- Special Offers, Discounts & Promotions
- Stock Clearance
- Innovation
- Research & Development
- Trend Analysis
- Market Research
- Public Relations (PR)
- Customer Service
- Events Management
- Staff Communications
- Human Resources
During the workshop we will address all the key Twitter functions and techniques:
- Setting up an account and picking a name
- Creating your profile
- Setting the right tone
- “Appropriate use”
- Finding friends
- Writing a Tweet
- Building a following
- Managing interaction
- Using Applications and “Mash-ups” (such as Tweetdeck, Twhirl, Tinkle, Twitterfon, Snaptu, Twittervision etc)
- Using Links
- Using @replies, Direct Messages, Re-Tweets and Tags (Hashtags) etc
- RSS feeds
We will examine how companies and organisations (from Google, Facebook and Dell to Starbucks, Samsung, Amazon) are already using Twitter, some successfully and others less so.
We will identify good practice, particularly marketing and PR campaigns using Twitter that appear to be paying dividends.
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WHO WILL LEAD THE WORKSHOP?
 The 'Twitter PR & Marketing Masterclass Workshop' training will be will be lead by Matthew D'Arcy, Managing Director for OMTAC Ltd.
Matthew has extensive experience with online marketing across a broad range of platforms, including Twitter, Facebook and Google. Matthew will draw on marketing campaign experience using Twitter and considerable research he and his team have undertaken on the use of the platform by companies and organisations of all sizes.
Matthew has worked in a number of industry sectors, from website development to online marketing and ecommerce, from recruitment to hospitality and event management, from education to alumni membership services, from retail to consultancy services, from FMCG to brand development and distribution. Please click on the link for more about Matthew.
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TWITTER WORKSHOP INFORMATION - DATES & BOOKING
 We are offering a wide choice of dates for our 'Twitter PR & Marketing' Training Workshop which will take place in various UK locations including Birmingham, Edinburgh, London (Central) and Manchester.
Places are limited and will be allocated on a first come, first served basis.
Various discounts are available, with places costing as little as £95+Vat.
Please click on the link for full booking information - including dates, timing, venue and pricing - and to make your booking.
ANY QUESTIONS? CONTACT US
If you have any questions please don't hesitate to email us by clicking here or call us on 0845 058 39 85 (Local Rate Call).
Thank you for your interest in our online Marketing Masterclass Workshop series, we look forward to confirming your booking and to meeting you soon.
IN-HOUSE TRAINING AND CONSULTANCY?
Alongside our Open Workshops, Seminars and Conferences we provide In-house Training & Consultancy to companies and organisations of all sizes for whom it is more cost effective, practical and/or effective. Please click here for information.
OPEN WORKSHOPS, SEMINARS, RESIDENTIAL COURSES AND IN-HOUSE CUSTOM TRAINING
For full details and links to our other public/open Workshops, Seminars and Conferences please click on the link to return to the TRAINING HOME PAGE.
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